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Heard on the Street, Episode 20: Local Reviews Tactics from a Travel Giant

Mike Boland

Mike Boland

Heard on the Street, Episode 20: Local Reviews Tactics from a Travel Giant

Mike Boland

Even in a hyper technology-driven world, one of the most influential forms of local marketing remains word of mouth. But of course that universal principle has taken on new digital formats, including social influence and good-old local business reviews. Reviews optimization is the name of today’s game. We spoke to TripAdvisor Restaurant Division Lead Mark Goloboy on the latest episode of Street Fight’s Heard on the Street podcast to find out how his company is innovating in reputation and identify best practices for businesses.

6 Next-Gen Review Marketing Platforms for Retail Brands

Stephanie Miles

Stephanie Miles

6 Next-Gen Review Marketing Platforms for Retail Brands

Stephanie Miles

Determined not to fall even further behind their online-only competitors, retailers are investing more heavily in a new breed of review platform. These next-generation solutions integrate written reviews with pictures and videos to create more cohesive omni-channel shopping experiences. Here are six next-gen review platforms that brands are using right now.

2018 Ranking Factors Report Emphasizes GMB and Reviews

Damian Rollison

Damian Rollison

2018 Ranking Factors Report Emphasizes GMB and Reviews

Damian Rollison

Damian Rollison: The annual report’s main takeaways are clear: to rank competitively for local searches today, you must focus your attention on three areas: one, providing Google with as much relevant local content as possible; two, pleasing your customers, pointing them to where they can review your business, and responding to their reviews; and three, creating a useful, relevant local landing page or website with authoritative backlinks.

Review Strategy Is Key to Restaurant Success, Says TripAdvisor Restaurants Marketing Leader

Anna Kramer

Anna Kramer

Review Strategy Is Key to Restaurant Success, Says TripAdvisor Restaurants Marketing Leader

Anna Kramer

What’s one of the secrets to a coveted top spot on a TripAdvisor Restaurants list? Respond to every review within 24 hours, said Mark Goloboy, the marketing leader for TripAdvisor Restaurants, at a panel during Brandify’s 2018 conference. Responding to reviews effectively can make the difference between showing up on the first and fourth pages of the site.

Street Fight Daily: Boosting Sales with Google My Business; Battle Over Yelp Reviews May Go to Supreme Court

Joseph Zappa

Joseph Zappa

Street Fight Daily: Boosting Sales with Google My Business; Battle Over Yelp Reviews May Go to Supreme Court

Joseph Zappa

TODAY IN LOCAL & DIGITAL MARKETING AND MEDIA… Heard on the Street, Episode 14: Boosting Sales with Google My Business… Battle Over Negative Reviews on Yelp Could Go to Supreme Court… Apps Downloaded on Millions of Android Phones Tracked Users in Ad Fraud Scheme…

The Quantitative Evidence That Reputation Management Works 

Damian Rollison

Damian Rollison

The Quantitative Evidence That Reputation Management Works 

Damian Rollison

At times, the research findings published in our industry seem a little suspect. But in one vertical in particular, there’s a body of academic research that speaks to exactly the kinds of questions we want answered about reputation management—namely, does online review monitoring and response really make a difference to a business’s bottom line?

Yelp, Google Reviews, and Antitrust

David Mihm and Mike Blumenthal

David Mihm and Mike Blumenthal

Yelp, Google Reviews, and Antitrust

David Mihm and Mike Blumenthal

Forcing Google to split Maps-related business into a standalone “geo” unit would foster a more diverse technology ecosystem. But as far as Google’s review practices are concerned, regulators should not be convinced by an irrational argument that indexation of Google reviews has any bearing on the harm created for, or benefit gained by, consumers.