retailigence | Street Fight

Street Fight Daily: Google Introduces Android Pay, Foursquare Wants to ‘Fake’ Beacon Tech

The Editors

Street Fight Daily: Google Introduces Android Pay, Foursquare Wants to ‘Fake’ Beacon Tech

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Android Pay Is Finally Here (Huffington Post)… Dennis Crowley Explains Foursquare’s New ‘Magic Trick’ (Business Insider)… Uber’s Chinese Rival Quietly Backs Its U.S. Rival Lyft (Wall Street Journal)…

New Location-Based Services Are Poised to Enter the Mainstream

Damian Rollison

New Location-Based Services Are Poised to Enter the Mainstream

To a surprising degree, the panels and presenters at Street Fight’s Local Data Summit last week in Denver emphasized a similar theme: we’re about to see a plethora of new technology-enhanced real-life experiences centering on ingenious uses of data. The signal feature this time around is an orientation toward experiences situated in a physical context. The question the new technologies will answer is this: “What do I need my technology to do for me now, in this place, at this time, under these circumstances?”

With Perfect Information, Does ‘Awareness’ Becomes Obsolete?

Steven Jacobs

With Perfect Information, Does ‘Awareness’ Becomes Obsolete?

In a world in which information is finite and often inaccessible, the ability for a business to be top of mind — to carve out a little spot in a consumer’s memory — was a powerful competitive advantage, and one that drove the way businesses sold goods and services to local consumers. But thanks to the rapid adoptions of mobile devices by consumers and the emergence of inexpensive cloud-based operations software, that’s changing…

Is Variable Product Pricing the Next Horizon in Local Advertising?

Mike Boland

Is Variable Product Pricing the Next Horizon in Local Advertising?

Proximity-related factors enable predictive modeling around transaction probability. That can then be plugged into an equation to determine price sensitivity or elasticity on an individual level. What discount will get your attention? From there, it’s a matter of variable pricing to customers that are new, repeat, faraway, nearby on foot versus driving by at 60 mph, and so on. And that’s the key: though we have time-based variable pricing (a la airlines), proximity-based personalized pricing is the next phase.

LBMA Podcast: Retailigence Does Offline Pickup, Fooda Does Hyperlocal Food

Asif Khan

LBMA Podcast: Retailigence Does Offline Pickup, Fooda Does Hyperlocal Food

In this week’s episode, Jack in the Box uses time as a marketing factor with Pandora; Netclearance lets you do indoor location with WiFi and BLE; Disney harvests energy from your finger. Run to the beat of the right song with our app of the week, TempoRun. And special guest Dave Roesch of the Atlantic City Convention and Visitors Authority teaches us how cities should be using location based marketing…

Street Fight Daily: PayPal’s (New) Way To Pay, AmEx Links To TripAdvisor

The Editors

Street Fight Daily: PayPal’s (New) Way To Pay, AmEx Links To TripAdvisor

A roundup of today’s big stories in hyperlocal content, commerce, and technologyPayPal, Aiming For Retail Ubiquity, Adds One More Way To Pay (ReadWrite)… Encouraging the Reviewers, Honestly (New York Times)… Google Moving Staff From Search To Its Payments Business In A New Push For Google Wallet (Business Insider)…

VIDEO: Why Brands Are Warming to Hyperlocal

Steven Jacobs

VIDEO: Why Brands Are Warming to Hyperlocal

For large brands, the upside of local is often shrouded in operational headaches, and overshadowed by the complexities of coordinating a decentralized, and often chaotic, campaign. Thanks to the rapid adoption of mobile devices and new innovations among vendors however, brands’ attitude to local are starting to change…

Street Fight Daily: Square Looks to Discovery, Mobile-Local Traffic Accelerates

The Editors

Street Fight Daily: Square Looks to Discovery, Mobile-Local Traffic Accelerates

A roundup of today’s big stories in hyperlocal content, commerce, and technology.Square Sets Its Sights on Check-ins: ‘We Can Do Something Better’ (Verge)… Report: Mobile Traffic To Local Sites Growing Faster Than To Total Internet, Now At 27 Percent (SearchEngineLand)… Study: Daily Deals Sites are Bleeding Each Other Dry (PandoDaily)…

Street Fight Daily: Directories File for Bankruptcy, Foursquare Searches for Funding

The Editors

Street Fight Daily: Directories File for Bankruptcy, Foursquare Searches for Funding

A roundup of today’s big stories in hyperlocal content, commerce, and technology.Directory Firms Dex One, SuperMedia File for Bankruptcy (Reuters)… Foursquare Aims At A Moving Target As It Tries To Close Another Round Of Funding (TechCrunch)… Flashlight Apps, Location and Why Consumers Still Don’t Understand Privacy (The Next Web)…

5 Hyperlocal Tools to Help Retailers Curb Showrooming

Stephanie Miles

5 Hyperlocal Tools to Help Retailers Curb Showrooming

The biggest threat to the average local retailer this holiday season isn’t the big box store down the street, but the e-commerce outlet selling the same products for less money online. In an effort to help curb “showrooming” and entice customers to make more in-store purchases, local retailers are increasingly utilizing hyperlocal solutions. Here are five tools that retailers can use in their efforts…

LBS and Retail: Big Brands vs. Small Merchants

Ellie Behling

LBS and Retail: Big Brands vs. Small Merchants

Big brands and small businesses see value in location-based technology differently — but both are competing for the same mobile consumer. That was a key takeaway from a panel about location-based services on day two of the Street Fight Summit, moderated by Doug Stephens, president of Retail Prophet.

Using Mobile Inventory Data to Drive Foot Traffic

Nitin Gupta

Using Mobile Inventory Data to Drive Foot Traffic

It’s no secret that local brick and mortar retailers have been heavily competing with online shopping for years now. So, how do these stores stay competitive in an environment where Amazon offers free shipping, no taxes, and consumers can shop from the comfort of their own home? In other words: how do retailers localize their presence, stand out from the crowd and bring shoppers right to their front door?…