Street Fight Daily: Unstructured Data A Big Local Opportunity; Small Businesses Need Cybersecurity Help

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TODAY IN LOCAL & DIGITAL MARKETING AND MEDIA… Not All Burrito Eaters Are the Same: Why Advertisers Need to Think Local… Report: Half of Very Small Businesses Suffer Financial Losses from Website Hacks… Why I Love First-Party Reviews…

Street Fight Daily: Google Cedes Some Control of AMP, How Important Are Online Reviews?

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TODAY IN LOCAL & DIGITAL MARKETING AND MEDIA… Google Is Giving Up Some Control of the AMP Format… Heard on the Street, Episode 12: How Important Are Online Reviews?… After Amazon Storefronts, A Self-Service Suite of Ad Tools…

Street Fight Daily: Inside the Industry: JumpCrew, Broadly, BPA Worldwide and Bombora Disrupt MarTech

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RISING STARS AND DISRUPTIVE MOVES… How JumpCrew Grew to a Team of 200 in Just About Two Years… Heard on the Street, Episode 8: ‘Engineered Casual’ with Broadly CEO Josh Melick… BPA Worldwide and Bombora Supply Publishers With Tools To Compete with the Duopoly…

Street Fight Daily: Buyers Lag on Mobile Programmatic, The Turn to Video Goes Multichannel

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… When It Comes to Mobile Programmatic, Buyers Are Behind… B2B Marketers Turn to Shorter Videos Across Many Channels to Engage Millennial Buyers… A Year After Amazon Devoured Whole Foods, Rivals Pursue Countermoves…

Street Fight Daily: Mary Meeker’s Trends for 2018, The State of MarTech Acquisitions

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Mary Meeker’s 2018 Deck: Highlights and Analysis… What’s Next in Marketing Tech Investing?… Ad Tech Vendors Wrestle with IAB Europe’s Transparency and Consent Framework…

LBMA Podcast: Google’s Just A Line, Walmart & Handy, Snapchat

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Also on the show this week: Drive Time Metrics, VisuWall, the Church of England, Macy’s, Home Depot + Pinterest, Philips Lighting.

Openings and New Hires at Pinterest, DialogTech, FitSmallBusiness

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Every two weeks, Geoff Michener covers some of the latest openings and new hires in this dynamic industry. This week’s edition includes moves and new openings at SITO, AccuWeather, and AdRoll.

Street Fight Daily: Investments in Search Will Diversify, Inside Uber’s Social Strategy

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Search Spend to Diversify, Spreading Among Platforms Beyond Google… Uber Relies on Automation to Keep Its Paid Social Strategy Humming… Getting Detailed Insights Is Top Challenge for Programmatic Marketers…

Street Fight Daily: Google Assistant Fuels Hyperlocal Biz, Inside the Digital Content Bubble

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Time Out Plans to Use Google Assistant to Grow to Connect Users with Local Businesses (Digiday) City guide Time Out has developed an app for Google Assistant through which people can ask up to 100 questions about what to do in their city. Time […]

Street Fight Daily: Walmart Tests Grocery Delivery, YouTube Rolls Out Marketing Tool

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Walmart Partners with Deliv to Test Grocery Delivery Direct to Fridge… YouTube Uses Data to Create Thousands of Ads from Assets in One Video Campaign… Why Brands Continue to Invest in Digital Advertising Despite Industry Roadblocks…

Street Fight Daily: Pinterest Empowers Brands, Uber Sues an Agency

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Brands Can Now Tap Pinterest’s Pin Collective Via a Self-Serve Customer Platform (AdWeek) Pinterest formed Pin Collective last October as a way to give brands access to the social network’s best content creators—publishers, production shops and individuals—to work directly with them on their campaigns. How […]

Street Fight Daily: Pinterest Joins Video-Ad Craze, Uber Co-Founder Quashes Kalanick Return Rumors

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Pinterest Unleashes Video Ads for All Advertisers with Third-Party Measurement Partners… Uber Co-Founder Garrett Camp Says Kalanick Will Not Return as CEO… How Quartz Achieved a 90% Renewal Rate for Branded Content…

Job Changes at DexYP, Pinterest, Cuebiq, and Vendasta

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Every two weeks, Geoff Michener covers some of the latest openings and new hires in this dynamic industry. This week’s edition includes moves and new openings at Mono Solutions, Groupon and HomeStars .

Street Fight Daily: Brands Navigate Snapchat, Amazon Tightens Grip on the Smart-Home Future

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… How Brands Get Around Low Discoverability on Snapchat… This Year’s Prime Day Echo Sales Could Mark a Tipping Point for Amazon’s Product… Uber Offers a Thankless Job, and The Applications Roll In…

Snapchat Expands Its Foray Into Local with Snap Map

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Pinterest and Snapchat both are turning digital space into a closer analogue to physical space, where we look for visual cues to understand the world. In different ways, both apps are collapsing the distance between virtual and real.

One Size Does Not Fit All in the SMB Digital Market

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“At the very least you have to recognize your day-to-day experiences both discovering and interacting with small businesses are wildly different from customers in rural markets,” David Mihm tells Mike Blumenthal in their biweekly chat.

Instagram Collaboration Is Making Social Media Work for Small Businesses

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“All social media is a funnel,” says Chris Warren, owner of Marjory Warren Boutique in New York City. “You’re trying to get someone to buy something.” Warren connected with other local shops via Townsquared, hyperlocal networking platform for small businesses, and joined a sort of “Instagram collective” with other store owners.

Raise Report: Houzz, Quantifi, Pinterest Score Fresh Funding

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Every two weeks, we round up some of the biggest fundraises taking place in hyperlocal marketing, commerce, and tech. This week’s edition includes funding for Shipt, Algolia, Clutter, and Dispatch.

Street Fight Daily: Apple and Google Spook Publishers, Pinterest Lands $150M for Visual Search

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… As Apple and Google Take Aim at Ads, Publishers Tremble… Pinterest Raises Another $150 Million As It Aims to Conquer Visual Search… Analytics Tools Are Still a Challenge for Many…

Street Fight Daily: SMBs Struggle with Social, Pinterest’s Appeal for Brands Climbs

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Small Businesses Are Missing the Boat on Social… Pinterest is Quietly Gaining a Foothold Among Marketers… WaWa, Walgreens and Others Try to Clean Bad Map Data…