Heavy Flu Season Has Medicine Brands Bringing More Ads Into Store Aisles

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To differentiate themselves from competitors in a busy flu season, some brands are investing in in-store retail media that places their messages as close to the point-of-decision as possible.

Geopath Analysis Pinpoints Optimal OOH Inventory for Last-Minute Holiday Ad Buys

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As the OOH advertising industry continues to push past the pandemic, and be featured more prominently in omnichannel budgets, OOH is positioned to be a cornerstone of top brands’ strategies.

Marketers Are Changing How They Think About OOH — Here’s Why

Location data is increasingly being used to help retailers target outdoor ads to specific groups of consumers, while the ability to combine artificial intelligence with advanced techniques like travel pattern analysis is giving brands an even better understanding of customer routes.

Demand for Ad Buying Diversification Juices OOH Market

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With fewer consumers spending time at home, traditional website banner advertising is becoming less relevant. Meanwhile, particularly in large cities, like Los Angeles, New York, and Dallas, investments in OOH campaigns are on the rise.

Debunking 5 OOH Advertising Myths

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A 2022 report based on a survey of more than 100 advertisers in the U.S. highlighted the top five misconceptions facing advertisers considering OOH. Fortunately, each of these myths is ripe for rebutting with statistics that support the facts.  

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In-Store Marketplace Creates Single Integration Point for Retail Media Platforms

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In-Store Marketplace is a first-of-its-kind solution where media service providers like Vibenomics, Mood Media, Sellr Technologies, FuelMedia TV, and WaterStation Technology provide a consistent, single point of integration for in-store retail media platforms. The solution also enables retail media to easily include a variety of digital audio and display inventory.

OneScreen.ai Launches the ‘Yellow Pages of the OOH Industry’

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Rapid expansion in out-of-home advertising is making it harder for buyers and sellers to manage inventory and sales cycles. Now, with the launch of its new public directory, OneScreen.ai is hoping to provide industry-wide transparency and standards to enable streamlined media buying and selling.

​​Adgile Secures $5M to Make OOH Ads More Precise

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​​Adgile Media Group, an OOH advertising startup that aims to solve for physical-world attribution, has just raised $5 million in seed funding to bring precise data to OOH advertising and convert last-mile delivery trucks into mobile billboards for brands nationwide.

Reveal Mobile Launches OOH Measurement Platform

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The location intelligence and geofencing marketing software company Reveal Mobile launched a self-service out of home measurement platform this morning. The platform delivers insights for “traditional, digital, place-based, programmatic, and moving OOH ad campaigns,” according to the company.

Survey: Brands Marketers Switching from Paid Social to OOH

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According to a new survey from OneScreen.ai, the majority of marketers are actively looking for alternatives to paid social in 2022, and 67% believe their digital returns have diminished, even after scaling up programs.

Catalina Partners with PlaceIQ to Connect Omnichannel with OOH

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A new partnership between the shopper intelligence provider Catalina and the data provider PlaceIQ could have a major impact on the way multi-location brands run optimized OOH campaigns in the coming years.

KEVANI, Taking Localized Approach to OOH, Announces New LA Property

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When it comes to out-of-home advertising, one creative strategy does not fit all markets. That has been a guiding principle at KEVANI, an OOH firm that’s taking a community-driven approach to digital billboard advertising. The company specializes in full motion digital and premium static assets in California, with the understanding that national advertisers see the greatest results when they embrace the personalities of the neighborhoods where their displays are located.

OOH Advertising Strategy is Evolving with Measurement Advances

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OOH may appear to be the antithesis of the efficiency- and measurement-obsessed norms of the digital advertising era: one-to-many and not easily attributable. But the channel is evolving, becoming easier to measure and to strategize around thanks to technical breakthroughs.

The Great Re-Opening Calls for a Great Re-Think of Your Media Mix

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Brands can re-plan their media mix and use intelligent out-of-home to deliver on the same goals that they used CTV, and frankly all digital for: brand awareness, engagement, and response. Here are some tips for marketers rethinking their media plans amid the return to the great outdoors.

Survey: Retail Loyalty Strengthened Among Millennials Post-Pandemic

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Brand loyalty is changing, and it might not necessarily be for the worst. Despite dire predictions earlier in the pandemic that consumers would be more likely to opt for alternative brands, a new survey by the location intelligence firm Ubimo paints a very different picture.

LBMA: Moving Walls Ties OOH to Local, Targeted Offers

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In this episode of Location Weekly, the Location-Based Marketing Association covers Hallmark printing custom messages in cards and mailing them out, Moving Walls tying OOH to local targeted offers, Nexyad and HERE teaming up for next-gen vehicle safety service, and U-Blox launching its PointPerfect location service.

Hot Vax Summer Means It’s Prime Time for DOOH

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With consumers set for a summer of supercharged spending, advertisers are looking to digital out-of-home (DOOH) advertising to push their brands in front of people enjoying their newfound freedom out of the house.

Firefly Launches StreetIQ Platform with Puma Campaign

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The Location-Based Marketing Association covers Firefly launching its Street.IQ platform with a Puma campaign, putting automobile advertising into action.

DOOH Growth Trajectory in 2021

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After a year spending a great deal of time at home and on screens, people want to get outside—making digital out-of-home (DOOH) a huge opportunity this year.

Brands Shift OOH Ad Strategy on Super Bowl Sunday

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Brands will use this unusual Super Bowl to give their 2021 OOH ad strategy a test run. But they’ll also face challenges unprecedented for Super Bowl marketers.