LBMA Vidcast: Urgent.ly Gets $21M, Adobe to Measure OOH

On this week’s Location-Based Marketing Association podcast: Urgent.ly gets $21M, AisleLabs adds payments, Ahold Delhaize deploys 500 robots, TomTom sells telematics for $1B, Adobe to measure OOH, Walgreens tailors ads on coolers.

Street Fight Daily: Google Maps Gets Social, The Hot New Ad Trend Is … Billboards?

TODAY IN LOCAL & DIGITAL MARKETING AND MEDIA… Google Maps Gets Social, Enabling Users to Collaborate on Choosing Local Options… Billboards—Yes, Billboards—Are Having a Heyday in the Digital World… Three Takeaways From DMEXCO 2018: Top Concerns in Digital Marketing…

Geopath Taps Tech from Citilabs for Audience Location Measurement

Nonprofit organization Geopath, previously known as the Traffic Audit Bureau for Media Measurement, has announced it will use software from Citilabs to power an audience location measurement solution for out-of-home advertisers.

With New Attribution Feature, Placed Can Tell Whether Your Billboard Is Hot or Not

Seattle-based Placed announced this morning that with Placed Attribution, which was unveiled back in July, the company can bridge the gap between OOH ads (billboards) and physical store visitations.

DOOH Is Poised to Grow, But Accountability and Collaboration Are Key

Why are so few dollars in media plans allocated to on-the-go media? Primarily because this sector has not provided the basic, traditional tools to the planning community that is expected with all other media types to evaluate, plan, place and track in a standardized way.