Apple, McDonald’s, and Disney Lead Rise in Q1 OOH Ad Spend Street Fight

Apple, McDonald’s, and Disney Lead Rise in Q1 OOH Ad Spend

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As the upfront presentations wound down, and negotiations began in earnest this month, it’s worth noting that a recent news report signaled a distinct set of diminishing media spending returns in linear TV. The article also said the beneficiaries of TV’s decline are social media spend and OOH ad spend. The Out of Home Advertising Association […]

OOH Will See Record Political Ad Spending in 2024 Street Fight

OOH Will See Record Political Ad Spending in 2024

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Alright, we survived Super Tuesday and its political ads, but the OOH ad-media beatings won’t stop until the election is finally over. And even then, we can’t be sure. From now until November, U.S. voters must endure messages around choosing a president, 33 senate races, representatives for all 435 seats of the House, and 14 gubernatorial […]

Empowering Brick-and-Mortar Businesses with Foot-Traffic Analytics for Effective OOH

Empowering Brick-and-Mortar Businesses with Foot-Traffic Analytics for Effective OOH

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In today’s competitive marketplace, brick-and-mortar businesses constantly seek innovative strategies to attract and retain customers. Recognizing this need, DOmedia, in partnership with location analytics leader Placer.ai, has launched PeopleToMySpot.com—a innovative website tailored to help local marketers and business owners harness the power of foot-traffic analytics to enhance their out-of-home (OOH) advertising efforts. The collaboration between […]

Study: Higher Allocation to OOH Channel Boosts Performance

Study: Higher Allocation to OOH Channel Boosts Performance

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It’s time for media buyers to click their heels together three times and repeat: there’s no place like out-of-home  (OOH). A study of ad-trends data from 2017-2022, the most recent data available, indicated that brands that re-allocated more of their media spending to the OOH channel saw increased effectiveness of campaign performance. Three verticals in […]

Bombas Sees Opportunity in Mission-Driven OOH Strategy

Bombas Sees Opportunity in Mission-Driven OOH Strategy

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When Randy Goldberg and David Heath launched Bombas back in 2013, the direct-to-consumer sock startup was primarily known for its focus on charity — famously donating a pair of socks for every pair sold. Although Bombas has remained dedicated to that mission in the years since, the company has also expanded to become a complete […]

Bombora Report: OOH Spending Surged in Q1

Bombora Report: OOH Spending Surged in Q1

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During flush times, brand marketers spend generously on advertising, and their agency partners have the luxury of asking themselves how to do more (ads) with more (money). With all the layoffs in the tech and entertainment industries these past few months, how to do more with less becomes the main question. Bombora seeks to provide answers, […]

Geopath Data Shows Renewed Value of OOH

Geopath Data Shows Renewed Value of OOH

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Geopath just released its 2023 Annual Forecast. For the first time, it includes transit stations, scheduled fleet media (i.e., sides of buses and other forms of transportation), and a new reach and frequency model derived from observed mobile location data. The return to normal makes OOH advertising as valuable as ever.

Heavy Flu Season Has Medicine Brands Bringing More Ads Into Store Aisles

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To differentiate themselves from competitors in a busy flu season, some brands are investing in in-store retail media that places their messages as close to the point-of-decision as possible.

Geopath Analysis Pinpoints Optimal OOH Inventory for Last-Minute Holiday Ad Buys

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As the OOH advertising industry continues to push past the pandemic, and be featured more prominently in omnichannel budgets, OOH is positioned to be a cornerstone of top brands’ strategies.

Marketers Are Changing How They Think About OOH — Here’s Why

Location data is increasingly being used to help retailers target outdoor ads to specific groups of consumers, while the ability to combine artificial intelligence with advanced techniques like travel pattern analysis is giving brands an even better understanding of customer routes.

Demand for Ad Buying Diversification Juices OOH Market

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With fewer consumers spending time at home, traditional website banner advertising is becoming less relevant. Meanwhile, particularly in large cities, like Los Angeles, New York, and Dallas, investments in OOH campaigns are on the rise.

Debunking 5 OOH Advertising Myths

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A 2022 report based on a survey of more than 100 advertisers in the U.S. highlighted the top five misconceptions facing advertisers considering OOH. Fortunately, each of these myths is ripe for rebutting with statistics that support the facts.  

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In-Store Marketplace Creates Single Integration Point for Retail Media Platforms

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In-Store Marketplace is a first-of-its-kind solution where media service providers like Vibenomics, Mood Media, Sellr Technologies, FuelMedia TV, and WaterStation Technology provide a consistent, single point of integration for in-store retail media platforms. The solution also enables retail media to easily include a variety of digital audio and display inventory.

OneScreen.ai Launches the ‘Yellow Pages of the OOH Industry’

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Rapid expansion in out-of-home advertising is making it harder for buyers and sellers to manage inventory and sales cycles. Now, with the launch of its new public directory, OneScreen.ai is hoping to provide industry-wide transparency and standards to enable streamlined media buying and selling.

​​Adgile Secures $5M to Make OOH Ads More Precise

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​​Adgile Media Group, an OOH advertising startup that aims to solve for physical-world attribution, has just raised $5 million in seed funding to bring precise data to OOH advertising and convert last-mile delivery trucks into mobile billboards for brands nationwide.

Reveal Mobile Launches OOH Measurement Platform

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The location intelligence and geofencing marketing software company Reveal Mobile launched a self-service out of home measurement platform this morning. The platform delivers insights for “traditional, digital, place-based, programmatic, and moving OOH ad campaigns,” according to the company.

Survey: Brands Marketers Switching from Paid Social to OOH

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According to a new survey from OneScreen.ai, the majority of marketers are actively looking for alternatives to paid social in 2022, and 67% believe their digital returns have diminished, even after scaling up programs.

Catalina Partners with PlaceIQ to Connect Omnichannel with OOH

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A new partnership between the shopper intelligence provider Catalina and the data provider PlaceIQ could have a major impact on the way multi-location brands run optimized OOH campaigns in the coming years.

KEVANI, Taking Localized Approach to OOH, Announces New LA Property

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When it comes to out-of-home advertising, one creative strategy does not fit all markets. That has been a guiding principle at KEVANI, an OOH firm that’s taking a community-driven approach to digital billboard advertising. The company specializes in full motion digital and premium static assets in California, with the understanding that national advertisers see the greatest results when they embrace the personalities of the neighborhoods where their displays are located.

OOH Advertising Strategy is Evolving with Measurement Advances

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OOH may appear to be the antithesis of the efficiency- and measurement-obsessed norms of the digital advertising era: one-to-many and not easily attributable. But the channel is evolving, becoming easier to measure and to strategize around thanks to technical breakthroughs.