Street Fight Daily: Google Hits Mobile Majority, Foursquare’s Location Cloud
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Now It’s Official: More Google Searches Are Coming From Mobile Than Desktop (AdWeek)… Foursquare Targets Its B2B Pitch With Places And New Location Cloud (TechCrunch)… Apple Store Mastermind’s Startup Will Sell You an iPhone and Set It Up in Your Home (Recode)…
Here’s How Reserve Plans to Make the Dinner Bill Disappear
We’ve become used to the ability to make restaurant reservations with the click of a mouse or the tap of a screen, but what if the service didn’t stop there? What if it was extended to ensuring that every aspect of your dining experience was just as smooth and simple as making the reservation?
Mobile Has a Fragmentation Problem — Here’s the Technology That Could Fix It
More than a decade ago, Google solved one of the most frustrating characteristics of the web: its fragmentation. Now, the mobile industry faces an even more striking crisis as mobile users spend more and more time in array of applications. The San Francisco-based URX is one of handful of companies using web crawlers to index the information within applications and allowing developers to find and link to content in other applications.
5 Strategies for SMBs Looking to Leverage Wearable Tech
Although global companies are on the front lines of the wearables movement, taking advantage of things like Apple Watch for mobile payments and Google Glass for customer service, SMBs are taking a more reserved approach. Here are five strategies for SMBs that are interested in utilizing wearable technology…
Street Fight Daily: Google Adds Paid App Search, Ford Eyes On-Demand
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…Google Brings Ads to the Google Play Store (Recode)… Ford Is Experimenting With Its Own Uber-like App — And A Vehicle To Go With It (Washington Post)… Ford Is Experimenting With Its Own Uber-like App — And A Vehicle To Go With It (Washington Post)…
How Local Found Itself on a Mound of Big Data
There is no question the hyperlocal era has brought with it a heady onslaught of data about consumer behavior and the way local businesses interact with their customers. But it’s not an easy road. There are real issues around sourcing and parsing the data; around finding the best strategies to put it to use…
5 Ways You’re Doing Mobile Wrong
For consumers, it’s basically a mobile-first world. And as more and more money and activity moves into the mobile advertising ecosystem, marketers must move beyond the old models and start to think like consumers – mobile-first…