6 Ways SMBs Can Use Mobile to Reach Targeted Audiences
Whether or not a mobile campaign proves successful for a small business hinges less on the content of the campaign than on whether the right audience is being targeted. In many cases, it’s up to hyperlocal vendors to educate SMB clients about the possibilities in mobile audience targeting. Here are six takeaways that vendors should focus on in those discussions…
YP Now Lets You Target Mobile Ads Based on Desktop Searches
The company has announced a new partnership with Tapad that will allow marketers to use the company’s desktop search data to targets ads to the the same user on their mobile device. The move should help open the impressions in the firm’s mobile ad network to the billions of dollars spent on retargeting campaigns…
Why Call Tracking Works Across a Variety of Local Marketing Contexts
Call tracking and analytics can be implemented across any media channel — although online search, directories and context-based marketing are especially important avenues. The key is to include a tracking component to measure and capture post-call, offline information and behavior in order to identify real advertising value…
Street Fight Daily: Microsoft’s Square Competitor, Moovit Raises $50M
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Microsoft, PayPal Team Up for Mobile POS for SMBs(eWeek)… Moovit Raises $50M To Scale Its Public Transit App, Goes Up Against CityMapper (TechCrunch)… Facebook Ad Clicks Are Shifting to Mobile, so Why Aren’t Conversions? (AdWeek)…
Why Local Marketing Is a Function of Commerce, Not Media
I’ve come to believe that the initial narrative about digital — the one about eyeballs simply moving online — actually impedes an effective analysis of the local marketing industry. Once we see local marketing as a function of commerce (ad not media) we start to find a more dramatic shift than previously thought.
Street Fight Daily: TripAdvisor Targets OpenTable, Cracks In The Geoweb
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…Line Launches A Taxi Booking Service In Japan Because Chat Apps Have Become Platforms (TechCrunch)… TripAdvisor Goes on a Dining Reservations Binge With Acquisition of Iens (Skift)… Cracks In The Digital Map: What The ‘Geoweb’ Gets Wrong About Real Streets (Guardian)…
Could the Mobile Ad Industry Spin off a Data Business?
The data collected by mobile companies is often far more comprehensive than their online counterparts, offering insights into the complexities of consumer behavior between places — not just websites. The question facing mobile advertising executives is whether that data might actually become a business in its own right.
Mobile Media Summit Takes on Apps and Ads in San Francisco
Mobile Media Summit, the largest mobile media and advertising conference in North America and Europe, kicks off 2015 with its third annual event in San Francisco on January 26th at The Westin St. Francis. This year’s theme is “Apps and Ads” where top brands and agencies discuss how they are using apps in the marketing mix…
Street Fight Daily: FTC Clears Yelp, Meredith’s Mobile Play
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…Yelp Says FTC Has Dropped Inquiry Into Its Reviews (Fortune)…Go Local Or Go Home: Meredith Corporation Gets Serious About Location (AdExchanger)… Grubhub CEO Gives Himself A Performance Review, After A Whirlwind Year (Fortune)…
Street Fight Daily: Pinterest Opens Advertising, Goldman Eyes Groupon’s Korean Site
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology……Pinterest Will Open Promoted Pins To All Advertisers Following Success Of Beta Program (TechCrunch)… Goldman Wants In On Groupon’s Ticketmonster Deal (Crain’s Chicago Business)… Goldman Wants In On Groupon’s Ticketmonster Deal (Crain’s Chicago Business)… In Advertising, It’s About Who Gets Credit for the Sale (New York Times)…
Street Fight Daily: Cities Sue Uber, Postmates’ Delivery API
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…… Uber’s Background Checks for Drivers Come Under Scrutiny (New York Times)… Postmates’ Plans Go Way Beyond Bike Messengers: Web Orders, Inventory Management And Major Partners (VentureBeat)… Porch Goes Beyond Data Services, Launches Tools To Connect Homeowners With Pros (TechCrunch)…
Street Fight Daily: Google Lets SMBs Respond, Mobile Investment Booms
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…… “Google My Business” App Now Lets Business Owners Respond To Customer Reviews From Their Smartphone (TechCrunch)… Mobile Internet Investment Hits Record $19.2b — Up 232% In Last 12 Months (VentureBeat)… Maker of Apple Pay Competitor Has Already Been Hacked (Recode)…
Street Fight Daily: Search’s Mobile Problem, Square Eyes Back-Office
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… First Half Ad Revenue: Search Dominates PC Ads But Not Mobile (Search Engine Land)… Square Testing New Payroll Product as Ambition Grows (Recode)… Gannett Earnings Strong, But Publishing Revenues Continue A Steep Slide (Poynter)…
New Report Details Emerging Approach to Personalization on Mobile
A new white paper from Street Fight Insights offers a step-by-step introduction to the contextualization, an emerging technique aimed at merging the learnings of personalization on the web with mobility. The report, sponsored by Artisan Mobile, details the opportunities and implications of the technology for a range of industries from consumer packaged goods to brick-and-mortar retail…
7 Strategies for Using Mobile to Drive In-Store Sales
Mobile commerce is driving nearly $40 billion worth of sales for retailers today, with 84% of consumers now using their devices before or during real world shopping trips. Here are seven strategies that retailers of all sizes should consider as they begin using mobile to drive purchases…
The Uberification of the “1099 Economy”
A new buzzword has emerged in the tech lexicon: “1099 economy.” Referring to the growing ranks of single proprietors and contractors, this trend is part of the massive transformation taking place in the local services economy…