Street Fight Daily: GoDaddy Acquires Main Street Hub, New York Times Leads Way on Loyalty

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… GoDaddy Is Acquiring Main Street Hub, Social Marketing Platform for SMBs… How the New York Times Uses Interactive Tools to Build Loyalty and Subscriptions… Here’s Why the Epidemic of Malicious Ads Grew So Much Worse Last Year…

Street Culture: Female Leaders at Main Street Hub Highlight Group Dynamics and Diversity in Communication

At marketing automation and CRM company Main Street Hub, the product engineering team has grown from six people to 30 in three years. The entire company employs more than 500 people, so in the product, engineering, and design department, the leadership is proud of the diversity and success they have achieved.

Openings and New Hires at Placed, Main Street Hub and Apptus

Every two weeks, Geoff Michener covers some of the latest job changes taking place in this dynamic industry. This week’s edition includes moves and new openings at Search Influence, SalesFuel and Buzzboard.

How Should SMBs Respond to Complaints on Social Media?

The way a merchant responds to complaints on social media will influence not only the perception of the offended customer, but also the perception of any potential customers who view the interaction online. Here are eight strategies that business owners can use when deciding how best to respond to customer complaints on social media.

7 Automated Customer Service Solutions for Merchants

Savvy business owners are looking for ways they can use hyperlocal technology to manage the increasing number of customer requests, issues, and even complaints, without taking time away from the hundreds of other tasks they juggle on a daily basis. Here are seven examples of platforms that can help businesses react nimbly and effectively.

6 Full-Service Social Media Management Firms

Small business owners have a reputation for being do-it-yourselfers, particularly when it comes to marketing and advertising. But with social spending on the rise, more of those business owners seem to be saying that if they want social media marketing done right, they need a professional to handle the job. Here are six full-service firms operating in the space right now.

Street Fight Daily: Google’s New Call Unit, Main Street Hub Raises $20M

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…Pay-Per-Call: Google Introduces “Call-Only” AdWords Units (Local Search Insider)… Main Street Hub Lands $20M To Bring Social Media Marketing To Small Business (TechCrunch)… Digital First — What Then? (Medium)…

Openings and New Hires at Main Street Hub, Yext, PlaceIQ, and CallFire

Every two weeks, Search Influence’s Kelly Benish — who knows practically everyone in hyperlocal — covers some of the latest job changes taking place in this dynamic industry. In this week’s edition, moves and new openings at Porch, The Search Agency, VendAsta, Local Yokel Media, Colony Logic and more…

Openings and New Hires at ReachLocal, Main Street Hub, Digital First

Every two weeks, Search Influence’s Kelly Benish — who knows practically everyone in hyperlocal — covers some of the latest job changes taking place in this dynamic industry. In this week’s edition, new hires and jobs at Hulu, Company Town, Angie’s List, Factual, Search Influence, and Facebook…

6 Ways SMBs Can Turn Social Media Fans Into Actual Customers

Although 36% of SMBs have said acquiring and engaging new customers was their primary goal in using social media, according to a recent survey, only 39% said they were seeing ROI from their online activities. In an effort to solve the mystery and find out how merchants can turn online followers into customers, we consulted with the experts…

7 Social Media Strategies for Small Business Owners

Investing in free social media tools is one of the most cost-effective things a small business owner can do to increase brand recognition and awareness, and yet fewer than 20% of SMBs currently have websites that link to popular social media networks. Here are seven tips from experts in the social media marketing industry about how business owners can take advantage of the social media tools available today…

Hyperlocal Publishers Need to Up Ad Accountability

Google Adwords, Twitter’s new Promoted Tweets product for SMBs, Facebook ads, and even Groupon, all deliver relevant geo-targeted consumers on a pay-per-performance basis. These social media ad networks will pressure traditional local publishers to match their offerings on price and accountability…