Street Fight Daily: 07.21.11

Share this:

A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...

Groupon Inc’s rapid growth has attracted rivals and regulators, a twin threat to the largest online daily deal company as it gets ready for an initial public offering. (Reuters)…

A former LivingSocial sales guy says the industry is setting itself up for an “implosion and a major shakeout.” (Business Insider)…

Case Study: Using Instant Deals For Scalability and Control

Share this:

Using LivingSocial’s Instant Deals, the owners of Washington DC’s Fleurir Chocolates have been able to limit the hours when group coupons can be redeemed and maintain more control over the deals the store offers.

Case Study: Using Mobile Tools to Track Coupon Redemptions

Share this:

Oklahoma Premier Carriage Company owner Clint Parker has run daily deal offers with all the major players – from Groupon and LivingSocial, to smaller companies like Wimgo Deals. He says that new mobile scanning apps are making it possible for his employees to track voucher redemptions while working in the field, which has led to fewer instances of fraud and bigger tips from satisfied customers…

Case Study: Struggling to Turn Deal Chasers Into Repeat Clients

Share this:

When it comes to running daily deal promotions, Maria Camacho is far from a newbie. In the past few years, the owner of The Little Yoga Studio in San Diego, California, has run deals with a handful of different group coupon companies. She says the low-paying group coupons are worth it to her as long as two or three of every 100 daily deal customers become repeat clients.

Street Fight Daily: 07.05.11

Share this:

A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...

“Instead of telling small businesses to avoid daily deals, how about trying to understand why some small businesses are having success?” writes Vinicius Vacanti. “With that understanding, we could then educate other small businesses on how they might be able to replicate that success themselves.” (TechCrunch)…

“While location advertising may not be new, marketers can now digitally localize their ads,” writes David Staas. “The question is, how do brands win in this new world of location media?” (Mashable)…

Street Fight Daily: 06.30.11

Share this:

A roundup of today’s big stories in hyperlocal media, technology, advertising and startups... The next phase of growth for local deals will be mobile. Groupon knows this, and so does Yelp, which is rolling out Yelp Deals to its iPhone and Android apps. (TechCrunch)… Groupon competitor LivingSocial met with bankers this week to discuss a $1 billion public offering. The IPO could value LivingSocial, which expects to generate $1 billion in revenue this year, at $10 billion to $15 billion. (Paid Content)…

Street Fight Daily: 06.28.11

Share this:

A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...

“How can LivingSocial beat a better-funded competitor with more name recognition who has a 22-country head start on them?” asks Sarah Lacy. “Ironically by moving more slowly, throwing around less cash and being smarter with local hires, not pricey consultants and MBAs.” (TechCrunch)…

“You can’t just jump into a crowded local news market with a product that’s about as good as the existing ones,” writes Erik Wemple. “Even marginally better won’t get the job done. It’s got to be so much better that you can eat the lunch of legacy outlets.” (Washington Post)…

Street Fight Daily: 06.27.11

Share this:

A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...

LivingSocial seems to be following Groupon’s lead in acquiring local daily deal sites to serve as a foundation for discount distribution on a global scale. (TechCrunch)…

Could Offers become a massive new revenue stream for Google — the “second huge growth engine” that Google has long searched for in vain? SAI spoke to reps of merchants who have signed on to offer Google Offers in New York, as well as Google’s Eric Rosenblum, the lead engineer on Offers, and Google spokesperson Nate Tyler. (Silicon Alley Insider)…

Street Fight Daily: 06.22.11

Share this:

A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...

Daily deal aggregator Yipit just raised $6 million in a series B led by Highland Capital Partners. The company tracks 335 active deal services in 32 cities in North America. (TechCrunch)…

Foursquare has released version 3.2 of its iPhone app. Users will be pleased to find that Foursquare has streamlined the check-in process and improved its “Explore tab,” enabling users to navigate between nearby locations that are recommended as well as trending. (Mashable)…

Street Fight Daily: 06.20.11

Share this:

A roundup of today’s big stories in hyperlocal media, technology, advertising and startupsWhile LivingSocial may indeed have future plans for an IPO, the recent rumor was obviously kicked out there in an attempt to create some buzz. (Daily Deal Media)… Last week came a report of a scathing review from a Scvngr client, Vintank. The small agency felt that the mobile checkin company did a terrible job with its campaign and broke a lot of promises. Scvngr’s founder and CEO, Seth Priebatsch responded Friday with his version of the story. According to Priebatsch, some of the blame was Scvngr’s, but much of it falls on Vintank. (Business Insider)…

Street Fight Daily: 06.15.11

Share this:

A roundup of today’s big stories in hyperlocal media, technology, advertising and startups.

According to a Rice University study, most businesses don’t feel any loyalty toward a particular daily deal site, and over the next few years daily deal sites will likely “have to settle for lower shares of revenues from businesses compared to their current levels, and it will be harder and more expensive for them to find viable candidates to fill their pipelines of daily deals.” (PaidContent)…

Groupon Inc. Vice Chairman Ted Leonsis’ venture firm is an investor in rival LivingSocial and has ties to its board, a relationship that could pose a conflict, according to corporate-governance experts. (Bloomberg)…

Street Fight Daily: 06.14.11

Share this:

A roundup of today’s big stories in hyperlocal media, technology, advertising and startups… Groupon and LivingSocial are often mentioned in the same sentence as the two biggest players in the booming daily deals space. But new data underscores some of the differences in how they approach the market and how people use their services. Groupon and LivingSocial are “Gorillas among ants,” says comScore. (MediaPost, Business Insider)… On Monday, American Express and AOL’s Patch announced that they have teamed up to roll out Patch Deals, a new hyperlocal daily deals service powered by American Express. The company’s established hyper-local audience may give it a boost, but it’s going to need more than that to compete in the deals space, writes Faith Merino. (VatorNews)…

Revolution’s Savage: Finally, Innovation for the $150B Local Pot

Share this:

Tige Savage has worked closely with AOL founder Steve Case for years, co-founding Revolution with him and now heading up its venture investments, including being the first investor in LivingSocial, the daily deals company. As Groupon aims toward an IPO exit and deals, location and hyperlocal startups continue to pick up funding, Savage discusses what makes it an attractive market for investors, how these companies are expected to evolve, and the changes finally taking place in local advertising…

Groupon to Go Public — And Then Where?

Share this:

The point of the company that eventually became Groupon was initially to inspire group action around a political or social cause. It was called ThePoint.

The point of Groupon… well, that may yet to be determined. The company, which filed an S-1 today with the Securities & Exchange Commission for a $750 million initial public offering, is known as a group-buying firm offering deep discounts on everything from hair removal to horse rides, complete with clever copy in each offer. It has seen a meteoric rise in revenue, earning $644 million in the first quarter of 2011 alone, up from $713.3 million in all of 2010. It has 83 million subscribers across 43 countries. And, as CEO Andrew Mason revealed this week at AllThingsD’s D9 conference, about half of its 8,000 workforce is in sales. Groupon has some serious feet on the streets…

Street Fight Daily: 06.02.11

Share this:

A roundup of today’s big stories in hyperlocal media, technology, advertising and startups.Hyperlocal network Main Street Connect has rolled out 32 community-based news sites in Westchester County, N.Y., in its biggest launch to date. The move comes a few weeks after MSC added CentralMassNews, which owns ten local news sites in central Massachusetts, to its network. (Paid Content)… Groupon, as everyone knows by now, is growing like crazy. How crazy? CEO Andrew Mason revealed at the D9 technology conference that he now employs 8,000 people, which is up from 1,500 a year ago. Approximately half of these employees are in sales. (TechCrunch)…

For Seattle’s Garage Billiards, Lots of Daily Deal Offers

Share this:

Since running a campaign with LivingSocial last year, Garage Billiards co-owner Mike Bitondo says he’s been inundated with offers from every coupon site under the sun. Together with his business partners, Jill Young-Rosenast and Alex Rosenast, Bitondo remains picky about which companies he’ll work with, and generally makes his decisions based on what kinds of revenue splits they’re willing to offer…

Street Fight Daily: 05.18.11

Share this:

A roundup of today’s big stories in hyperlocal media, technology, advertising and startups.

LivingSocial CEO and co-founder Tim O’Shaughnessy talks about why there are so many daily deals sites and why his company is at the top of the mountain with Groupon. In short, he says that while there’s not much of a barrier to entry into the daily deals market, there is a huge barrier to scale. (Business Insider)… The Matchbook iPhone app allows people to bookmark places they intend to visit. Users walking by a location, viewing a website, or simply recalling a place can add it to their automatically-organized Matchbook list by clicking a button. (Business Insider)…

Groupon Pulls a Netflix with Groupon Now (and That’s a Good Thing)

Share this:

As with other Groupon subscribers, a $10 credit landed in my in-box this week. The catch? I have to subscribe to Groupon’s mobile app. It’s part of the ongoing and accelerating full-court press by the biggest daily deal site around the launch of Groupon Now, a geotargeted deal product with much tighter time limitations. This is part of Groupon’s grand plan to shift towards becoming a real-time, location specific, expiring inventory deal site rather than a glorified coupon clipper. … Give Groupon credit for taking a page from the Netflix playbook in rapidly moving to seize a better sales mechanism after spying the declining value of its existing one.

Street Fight Daily: 05.13.11

Share this:

A roundup of today’s big stories in hyperlocal media, technology, advertising and startups.Group Commerce has raised an additional $10 million in funding to help quickly ramp up a platform that enables publishers and media partners to get into the daily deals market. (AllThingsD)…

FreeMonee is neither daily deal service nor mobile coupling app, but instead a self-proclaimed “cash-gift network.” Essentially, your bank will recruit you to shop with a local retailer, and in exchange for your patronage, you’ll get free cash to spend as you’d like. (Mashable)…

Street Fight Daily: 05.03.11

Share this:

A roundup of today’s big stories in hyperlocal media, technology, advertising and startups.

Add another big player to the list of Groupon competitors: AT&T. The telecom giant Monday began pre-registration to consumers in Los Angeles, Atlanta and Dallas-Fort Worth for a service via the company’s yp.com that will send daily deals to consumers. (Mashable)…

New York magazine is about to launch a weekly “deals” e-newsletter and online adjunct, but instead of matching offers play to advertisers, it will aggregate “the best of the best” of other e-commerce sites’ picks. (PaidContent)…

“Location is a serious battleground, and whoever has the best handle on it, both gathering it and using it, is best positioned to reap a lot of money as we build a lot of services based on location,” writes Ryan Kim. (GigaOm)…