Street Fight Daily: 06.14.11
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups.
Groupon and LivingSocial are often mentioned in the same sentence as the two biggest players in the booming daily deals space. But new data underscores some of the differences in how they approach the market and how people use their services. Groupon and LivingSocial are “Gorillas among ants,” says comScore. (MediaPost, Business Insider)
On Monday, American Express and AOL’s Patch announced that they have teamed up to roll out Patch Deals, a new hyperlocal daily deals service powered by American Express. The company’s established hyper-local audience may give it a boost, but it’s going to need more than that to compete in the deals space, writes Faith Merino. (VatorNews)
Online auto research and shopping site Edmunds.com is hoping Groupon and SocialLiving’s daily deal model works in the world of big-ticket items. The company is launching a program called “Edmunds Exclusives” that offers geotargeted deals for new and used cars to consumers. (MediaPost)
For years, the $130 billion U.S. local-advertising market has largely eluded Internet companies. Now the daily-deal business model has given Web firms a new shot at the marketing dollars of the nail salon and coffee shop around the corner. (Wall Street Journal)
In the next year, Foursquare is planning to focus on mobile innovation and how to use all the capabilities of the smartphone to surface data to give users more utility with location services. (ReadWriteWeb)
Borrell Associates’ new “Compass” service, launched last week, is forecasting steep declines in yellow pages and direct mail advertising in thousands of U.S. markets. It’s also showing an upward spiral for local online advertising expenditures in every single market — nearly doubling in many of the smaller markets by 2016. (NetNewsCheck)
There are a number of sites that provide a low-cost way for small businesses to run their own email promotions, social media promotions, and daily deals. (Daily Deal Media)
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