Street Fight Daily: 05.18.11

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A roundup of today’s big stories in hyperlocal media, technology, advertising and startups.

LivingSocial CEO and co-founder Tim O’Shaughnessy talks about why there are so many daily deals sites and why his company is at the top of the mountain with Groupon. In short, he says that while there’s not much of a barrier to entry into the daily deals market, there is a huge barrier to scale. (Business Insider)

The Matchbook iPhone app allows people to bookmark places they intend to visit. Users walking by a location, viewing a website, or simply recalling a place can add it to their automatically-organized Matchbook list by clicking a button. (Business Insider)

Mobile push notifications seem to be working for daily deals: While 5%/6% (Groupon/LivingSocial) of users surveyed said that they open their respective apps to actively search for offers, 14% said that they engaged with the app, (i.e. viewed the deal, searched for deals or purchased offers) after seeing a push notification. (TechCrunch)

While location-based marketing isn’t hitting the mainstream audiences this year, it’s likely that in the next two years, you’ll see this type of consumer engagement become part of everyday marketing efforts, writes Liana Evans. (Clickz)

Companies like the Gifts Project and Friendfund are working to integrate into retail sites either through widgets or white label services, giving businesses an easy way to enable group gifting. (GigaOm)

To try to help consumers understand and navigate the location-based mobile services and their privacy implications, the Federal Communications Commission and the Federal Trade Commission will conduct a public education forum in June. (New York Times)

Some merchants have begun to run deals and then restrict the use of the vouchers to certain days and hours making it extremely difficult for users to either set up an appointment or to make a purchase. As a merchant you need to either be prepared to welcome voucher customers with open arms or you need to rethink running a deal, writes Kris Ashton. (Daily Deal Media)

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