News & Analysis

Daily Deals by the Numbers

by Rick Robinson Share this  
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If you’re confused about the whos and whats of the daily deals filling your inbox, clarity has arrived in the form of a quick primer from the folks at Online MBA. They’ve put together a lovely, old-timey visualization illustrating what four of the big guys dealing the deals are actually offering.

News & Analysis

Street Fight Daily: 04.29.11

by David Hirschman Share this  
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A roundup of today’s big stories in hyperlocal media, technology, advertising and startups.…

For AOL to have real success with Patch, the company will need to employ the model of companies that probably want Patch to fail. (Forbes)…

“The problem with local is that everything is local,” writes CityVoter’s Josh Walker. “An agency should be able to talk intelligently about the combination of these approaches and be comfortable working with multiple vendors to reach the audience in the geography a client needs to activate.” (Business Insider)…

In the midst of a busy month of expansion, LivingSocial has announced its expansion into nine new U.S. markets. (Daily Deal Media)…

News & Analysis

Street Fight Daily: 04.27.11

by David Hirschman Share this  
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A roundup of today’s big stories in hyperlocal media, technology, advertising and startups.…

Consumer-reviews website Yelp is declining to seek another round of financing and instead has its sights set on going public, the start-up’s chief executive officer, Jeremy Stoppelman, said in an interview. (WSJ)…

Facebook Deals isn’t a Groupon-killer, writes Yipit co-founder Vinicius Vacanti. That’s because, among other reasons, Facebook doesn’t have a sales force and small businesses won’t self-serve. (Yipit Blog)…

Parsing the data on daily deals customers, Nielsen found that visitors to Groupon and Living Social are nearly two-thirds female and that they are more likely than the average U.S. Internet user to be affluent. (NielsenWire)…

News & Analysis

Street Fight Daily: 04.26.11

by David Hirschman Share this  
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A roundup of today’s big stories in hyperlocal media, technology, advertising and startups.…

Facebook is planning to introduce a new service called Deals, an effort to tap into the consumer frenzy over online discounts. With Deals, the social networking giant is entering a crowded market led by overnight sensations like Groupon and LivingSocial. (NYT/Bits)…

Mobile advertising inventory still goes largely unfilled because the relevance and targeting isn’t that good. PlaceIQ sifts through tons of data about locations to give marketers a mini-zipcode-like profile of each block. (TechCrunch)…

Even experts acknowledge a serious lack of hard data about the commercial power of location-based services. “There are none of the data and feedback mechanisms that businesses need in order to know that location-based services are a good idea.” (BBC News)…

News & Analysis

Street Fight Daily: 04.22.11

by David Hirschman Share this  
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A roundup of today’s big stories in hyperlocal media, technology, advertising and startups.…

Google Offers, the company’s long-awaited response to Groupon, has gone live with a signup for beta program in Portland, Oregon. The service promises “50% off or more at places you’ll love.” (Mashable)…

According to a survey conducted last month by Harris Interactive, 10 percent of the American adult population or approximately 23 million people purchased deals from sites like Groupon and LivingSocial last year. (Daily Deal Media)…

Groupon has hired Margo Georgiadis, a vice president of global sales operations at Google, to be its new chief operating officer. (NYT/Dealbook)…

News & Analysis

Street Fight Daily: 04.20.11

by David Hirschman Share this  
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A roundup of today’s big stories in hyperlocal media, technology, advertising and startups.…

“The activity in Foursquare gives local merchants special insight behind the check-in in order to improve customer relationships, such as understanding who these people are, how often they visit, where else do they go, do they come in with certain friends,” says CEO Dennis Crowley. (Fast Company)…

A new report from Borrell Associates has found that online employment want ads have become a $5 billion business, representing nearly 15% of all online advertising. (NetNewsCheck)…

Curbed, the online real estate news blog, and Eater, a sister publication which focuses on the “latest restaurant openings, chef squabbles, and industry gossip,” opened for business yesterday in Seattle. The city has long been a center of hyperlocal news experimentation. (GeekWire)…

News & Analysis

Street Fight Daily: 04.14.11

by David Hirschman Share this  
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A roundup of today’s big stories in hyperlocal media, technology, advertising and startups.… NPR has been quietly laying the groundwork for a nationwide online advertising network that could massively increase underwriting dollars at member stations. The network will allow NPR to place locally targeted sponsorship buys inside audio streams. (Fast Company)… Web advertising in the U.S. resumed double-digit growth in 2010, outpacing traditional media and surpassing newspaper ad revenue for the first time, according to the Interactive Advertising Bureau. (Wall Street Journal)… Like every other major Web company, Microsoft is testing the waters of the daily deals industry, teaming up with business directory Lokaldelen to target the Swedish market. (Daily Deal Media)…

News & Analysis

Gowalla’s Josh Williams: Groupon Is One-Dimensional

by David Hirschman Share this  
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Location-based check-in service Gowalla is kind of a virtual tour guide, to use the analogy of the day for such companies. Mobile users log in with their location and get information about the places around them, nearby businesses and places their friends recommend. Gowalla integrates both Facebook Places and Foursquare check-ins, and lets users share photographs tagged to places.

Street Fight spoke to the company’s CEO, Josh Williams, who called Groupon “one-dimensional” for now, and discussed the scramble for local ad dollars, the inseparability of mobile and location, and the persistent privacy problem around check-ins...

News & Analysis

Street Fight Daily: 04.05.11

by David Hirschman Share this  
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A roundup of today’s big stories in hyperlocal media, technology, advertising and startups.…

Living Social says it expects $1 billion in revenue this year. The company has also quietly raised $400 million in funding to catch up with Groupon. (Business Insider)…

Back in June of 2009, then-new CEO Tim Armstrong made two acquisitions to move AOL into the local space: Patch and Going. While the verdict is still very much out on Patch, it’s clear that AOL is at least committed to it. Going? Not so much. (TechCrunch)…

Can the Groupon model save newspapers? Earl Wilkinson notes that the company is the number one search term on his newspaper association site, and gives a rundown of the stats. (INMA)…

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