Catalina Collaborates on In-Store Promotions with Kroger’s 84.51° Labs

Catalina Collaborates on In-Store Promotions with Kroger’s 84.51° Labs

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The shopper intelligence firm Catalina and Kroger’s retail data and analytics unit, 84.51°, are collaborating on a solution that will deliver Kroger’s digital promotional offers to customers who shop exclusively in-store.

grocery store

How the Kroger-Albertsons Merger Would Affect Retail Media

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If the Kroger-Albertsons merger ultimately goes through, it would create not just a new supermarket giant but a giant retail media network.  

LBMA: Groupon and Booksy Partner on Salon Appointments

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In this episode of Location Weekly, the Location-Based Marketing Association covers Groupon and Booksy partnering on salon appointments, the Nike Store in Seoul tying real-time data to DOOH, Kroger teaming with Kitchen United on ghost kitchens, and Bluedot pursuing gamification with real-world AR.

LBMA Presents Location Weekly: Placer.ai Raises $12M; X-Mode Acquires Assets of Location Sciences

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On this edition of Location Weekly from the Location-Based Marketing Association: X-Mode acquiring the assets of Location Sciences, Placer.ai raising $12M, Stasher getting $2.5M to help travelers stow their luggage, MGI acquiring Verve, Kroger launching a new lab on digital grocery innovation, and H&M launching pay later with Klarna in the US.

LBMA Vidcast: Kroger Launches Stratum Data Platform, SoundHound Integrates HERE

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On this week’s Location-Based Marketing Association podcast: Sweden’s “The Fitting Room,” Mabata Honesty Shop, Nutella goes voice commerce, Unibail-Rodamco-Westfield brings the VOID to malls, SoundHound integrates HERE, Kroger launches Stratum data platform.

LBMA Vidcast: Kroger, UberEats, MoviePass

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On this week’s Location-Based Marketing Association podcast: MoviePass goes PreShow, Sainsbury test cashierless stores, Let’s Bab for social recommendations, Kroger’s QFC launches DogSpots, UberEats tests food delivery at Toronto Pearson Airport.

LBMA Vidcast: Kroger Partners with Pinterest

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On this week’s Location-Based Marketing Association podcast: Hermes AR package delivery, NFC forum’s payment standard, Lego + Snapchat + Kabooki, McDonald’s + Waze billboards, Geon Network, Glympse partners with Albertsons.

LBMA Vidcast: Coachella and Amazon Lockers, DoorDash Raises $500M

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On this week’s Location-Based Marketing Association podcast: Coachella + Amazon Lockers, Colruyt uses Google Assistant, DoorDash raises $500M, Kroger launches mobile pay app, Crate & Barrel + Handy. Special co-host: Carsten Szameitat.

Shirking the Tech Giants’ Mobile Wallets, Kroger Unveils One of Its Own

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Kroger is flexing on Apple and Google this week, passing on the opportunity to accept Apple Pay or Google Pay at its stores and choosing instead to launch its own mobile wallet that doubles as a loyalty card, WCPO reported in Columbus.

Kroger CEO Offers Closer Look at Grocery Giant’s Tech Innovation at NRF 2019

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Among Kroger’s latest innovation is a partnership with online grocer Ocado. Kroger is licensing Ocado’s technology—the only grocer in the United States to do so—in order to benefit from its digital-native mastery of automated warehouse operations and on-demand delivery. The company will be expanding its number of warehouses powered by Ocado’s technology in 2019.

food

LBMA Vidcast: Kroger Innovates, Location Sciences Raises Capital

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On this week’s Location-Based Marketing Association show: Phillips 66 + Honda, Location Sciences raises capital, City of Los Angeles sues IBM/Weather Channel, Mall of America, Kroger goes unmanned for delivery, Heineken sees geo-marketing success in UK.

food

After Amazon-Whole Foods, Microsoft-Kroger: The Grocery Revolution Is Happening

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Microsoft and Kroger are teaming up, challenging Amazon’s dominance in grocery innovation and pushing back against its takeover of an increasing number of corporate verticals, including cloud infrastructure in the form of Amazon Web Services. (Street Fight’s Mike Boland has predicted that Amazon will sell its grocery tech just as it’s done with AWS, taking an in-house innovation and transforming it into a cash cow.)

Kroger Pushes Boundaries with Mobile Holiday Strategies

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Feeling the pinch from online-only grocers, many brick-and-mortar supermarkets are beginning to dip their toes into mobile marketing this holiday season. Kroger, on the other hand, is jumping all the way in.

5 Hot Retail Strategies in Play This Thanksgiving Weekend

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Top retailers aren’t leaving anything up to chance. In one of the biggest pushes we’ve seen in years, retailers around the country are embracing interactive technology and social channels in a play to capture a greater share of consumer holiday spending. Read on to learn about five innovative strategies.

LBMA Podcast: Reveal Mobile Launches Visit Platform, Foursquare Measures TV

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On this week’s LBMA podcast: RideYellow + LISNR, Bidooh goes to South Korea, Francesco Rinaldi’s “talking jars,” Reveal Mobile launches Visit platform, Foursquare measures TV with Inscape, Kroger finds its voice.

LBMA Podcast: Facebook’s Friends, TGI Fridays, Kroger & Walgreens

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On this week’s edition of the LBMA podcast: Facebook’s nearby friends, Lime in Canada, Pinterest + Oracle & Ninth Decimal, TGI Fridays, Kroger + Walgreens, Ford + JC Decaux. Special Guest: Jigar Shah – Miles.

Street Fight Daily: Fact Checking Some Location Targeting Claims, Amazon Go Officially Has Competition

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TODAY IN LOCAL & DIGITAL MARKETING… Location Targeting is Nothing Without the Facts to Back it Up… Standard Cognition Is First Amazon Go Rival to Unveil Deal with Stores… SendtoNews Aims to Guarantee Brand Safety for Advertisers…

Street Fight Daily: Brands Unsettled by Drama at Facebook; IPG Buys Acxiom Marketing Solutions

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Brands More Skeptical of Facebook than SMBs in Wake of Controversies… Acxiom Marketing Solutions Group Sold to IPG; Future of Its SMB Listings Unclear… Gmail App Developers Have Been Reading Your Emails…

Kroger’s Efforts to Connect Online & Offline Experiences Set Standard for Supermarkets

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In order to find out more about how the ambitious digital efforts of America’s largest supermarket chain are boosting Kroger’s bottom line, helping the company exceed analyst expectations with a $2 billion profit on revenue of $37.5 billion, we spoke to Ed Kennedy, senior director of commerce at the global software firm Episerver.

food

Street Fight Daily: Kroger Plans on Driverless Grocery Delivery, Firms Run Afoul of GDPR

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Kroger Plans to Introduce Driverless Grocery Delivery… ‘Everyone Is Breaking the Law’: GDPR Compliance Falls Short… Programmatic Is Evolving Fast. These Five Charts Show the Changes…