Location Weekly: Party City and Nextdoor Launch Halloween Campaign

In this episode of Location Weekly, the Location-Based Marketing Association covers Ferrara’s Trolli brand creating an AR game for Halloween, Party City and NextDoor launching a Halloween campaign, Burberry teaming with IBM for product traceability, and Walmart redesigning its stores with a touch of airport way-finding tech.

The Future of AI Is Here: Reflections on IBM Think

Damian Rollison: Among hundreds of sessions, exhibits, and demos, one theme came through clearly at IBM Think this month in San Francisco: for large enterprises especially, the AI-driven future for which we’ve been told to prepare is already here. In fact, enterprise companies are using IBM’s Watson technologies today to address a myriad of challenges inherent in the scale of those businesses.

Los Angeles Sues Over Weather Channel App’s Data-Collection Practices

The move is representative of changing winds on attitudes toward privacy in the location data ecosystem. Following a series of New York Times Facebook and location data exposés and explainers, and with America’s own GDPR, the California Consumer Privacy Act, slated to go into effect on January 1, 2019, companies are waking up to a new reality in which selling and sharing user data to the tune of billions of dollars in revenue with little oversight is over.

Street Fight Daily: Zuck & Musk Take Some Heat; An ROI Calculator for Drive-to-Store Campaigns

TODAY IN LOCAL & DIGITAL MARKETING AND MEDIA… How Serious is the New Facebook Breach?… S4M Releases Calculator to Measure ROI Generated by Drive-to-Store Campaigns… Now That We’ve Improved Media Transparency, Let’s Do the Same With Data…

Street Fight Daily: Google Maps Gets Social, The Hot New Ad Trend Is … Billboards?

TODAY IN LOCAL & DIGITAL MARKETING AND MEDIA… Google Maps Gets Social, Enabling Users to Collaborate on Choosing Local Options… Billboards—Yes, Billboards—Are Having a Heyday in the Digital World… Three Takeaways From DMEXCO 2018: Top Concerns in Digital Marketing…

Street Fight Daily: How to Target Customers Without Being Creepy, Keys to Brand Success with Voice

TOP LOCAL TIPS AND STORIES… The Line Between Cool and Creepy: How Much Personalization is Too Much?… IBM Says Data and Utility Are the Keys to Brand Success in Voice… Google Has Asked Ad Tech Firms to Guarantee Broad GDPR Consent, Assume Liability…

How The Weather Company Turns Forecast Data Into Game-Changing Retailer Insights

Using live weather conditions from radar and satellites, along with road-specific forecasts, high-resolution traffic feeds, and user-reported traffic conditions, companies are harnessing weather data to inform nearly every aspect of their businesses.

Street Fight Daily: IBM and Salesforce Share AI Tech, Consumers Still Tepid About Connected Home

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… IBM and Salesforce Will Start Sharing Their AI Technology… Most Consumers Not Turned On By Connected Home, Study Finds… Mobile World Congress 2017: Main Enterprise Themes…

Street Fight Daily: Google Home Enables Retail Purchases, IBM and Visa Partner for IoT Payments

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Google Home Can Now Buy You Stuff from Over 50 U.S. Retailers… Visa, IBM Team for Consumer Payments through IoT Devices… Facebook Isn’t Going After LinkedIn, It’s Chasing a Much Bigger Jobs Market…

Street Fight Daily: Instagram Adds Tags for Shopping, Twitter Boosts Chatbot Game for Brands

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Instagram Tests Product Tagging Feature to See If It Can Drive Purchases… Twitter Offers Brands Customer Service Chatbots to Use in Direct Messages… IBM Acquires Dialogue-Based Shopper Platform…

Weather Company’s Webster Touts the Power of Forecast Data in Local Marketing

“We’re starting to have conversations about how we can take data and predict consumer behavior based on weather conditions,” says the Weather Company’s EMEA chief Ross Webster. “We’re not just looking at the weather as absolute … It’s much more about the different layers of weather data.”

Street Fight Daily: Google’s New Tool for SMBs, Facebook Opens Up to Branded Content

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… One Year After ‘Mobilegeddon,’ Google Plans to Release a New Tool for Small Businesses (Business Insider)… Facebook Opens the Door to Branded Content from Top Publishers (Digiday)… Daily Mail Parent in Talks with Private Equity for Yahoo Bid (Reuters)…

Mobile-mentum Continues into Cyber Monday

Cyber Monday was one for the record books. U.S. shoppers spent nearly $3 billion through digital channels, making it the single largest online sales day in history, according to Adobe, and continuing a string of firsts this holiday season. Mobile continued to display strong momentum from the holiday weekend in driving website traffic and sales.

Holiday Weekend a Big Win for Mobile

If U.S. consumers proved reluctant to spend their Thanksgiving holiday in stores, they demonstrated few qualms about shopping online. Digital commerce was up significantly from 2014 levels. The momentum continued into Black Friday, which also saw brick-and-mortar spending reach its highest totals since 2012. The biggest winner over the holiday weekend was mobile: Its share of website traffic and online sales reached record highs.

LBMA Podcast: Lowe’s Is Opening a Hardware Store in Space, eeGeo Launches Global 3D Mapping Platform

On the show: Lowe’s is opening a hardware store in space; eeGeo launches global 3D mapping platform; MLB used Snapchat Geofilters for World Series; Taggalo blends beacons with facial recognition; Sochat, which allows you to text anyone nearby, just raised $2 million. Plus, news from Sears; IBM + Weather Channel; Thinknear; and Facebook.

Street Fight Daily: Square Denies IPO Plans, New Competitor for Foursquare

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…At Square, Growth is Good — At Least It Could Be (Street Fight)… Can Another Company Deliver On The Promise Of Foursquare? (GigaOm)… Apple and IBM Release New Retail Apps (Street Fight)…

Apple and IBM Release New Retail Apps

Last summer, Apple and IBM announced a partnership to develop hundreds of new business applications exclusively for iOS devices. The fruits of the partnership, which were released this morning, include a handful of productivity and sales applications that could compete with a thriving category of startups selling software to brick-and-mortar retailers…

Street Fight Daily: Lay’s Uber Picnic, Google Buys Jetpac

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technologyLay’s Is Launching an Urban Picnic, Brought to You by Uber (AdAge)… Google Buys Jetpac To Give Context To Visual Searches (TechCrunch)… Amazon’s Square-Like Payment System Could Be Data Goldmine (AdAge)…

In ‘Smart Cities,’ A Sea Change for the Web

Over the past decade, a new vision of the future has emerged, in which mobility, and ubiquitous connectivity is actually drawing us back into the physical world. To accommodate the world’s rapid urbanization, a growing sector of tech companies are working to create new ways to make our cities smarter. Anthony Townsend, a senior research scientist at New York University, spoke to Street Fight recently about about the Smart City movement and the changing relationship the physical and digital worlds…

Street Fight Daily: How Ford Uses Location Data, Radius Raises $13 M

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology.How Chrysler, Ford, GM, Others Use Auto Location Data (AdAge)… Palantir Co-Founder Chases New Data Source: Small Businesses (Wall Street Journal)… In an Economics Experiment, Uber Cuts Prices in 16 Cities (Businessweek)…