The Power of Pairing: 4 Reasons Matching Is Gaining Traction in Local Home Services

When variables such as trust, uncertainty, availability, and geography are at the core of decision-making — as they so often are when it comes to hiring professionals to perform home services — matching, especially when coupled with ratings and reviews, offers consumers peace of mind. It also provides an immediate connection in an often urgent and sometimes complicated time of need.

Realtors Can Recommend Their Favorite Local Businesses Using HomeKeepr

The days of homeowners looking up a local painter or handyman in the Yellow Pages are gone. Instead, consumers are turning to review sites like Angie’s List to find the right person for the job. HomeKeepr takes a different approach. “Rather than crowdsourcing lots of reviews from strangers, we source recommendations from ‘local experts:’ real estate agents,” said co-founder and CEO Rob Morelli.

Can Home Services Really Be Uber-ed?

Homeowners don’t “Uber” a $15,000 window replacement job. They don’t contract for a new sunroom on their mobile phone. And they don’t sign on for a $30,000 kitchen remodel without spending hours of real time with a designer and salesperson…

Why the Home Services Market Suddenly Exploded in Startup Land

Few things can be as tedious, time consuming and expensive as home improvement. Seattle’s Pro.com connects people with local home improvement professionals in a way that’s similar to ordering food or making dinner reservations…

Street Fight Daily: Nokia Weighs Sale of Maps, GoDaddy Keeps Buying Startups

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Nokia Weighs Sale of Maps Business to Focus on Networks (Bloomberg)… GoDaddy Acquires Marketplace Startup Elto To Expand Its Services For Web Pros (TechCrunch)… Amazon, Google and More Are Drawn to Home Services Market (New York Times)…

What Google’s Entry Into the Home Services Space Means for Local

Google revealed earlier this week that it was readying an entry into the hotly contested home services category. Will Google have enough long-term commitment to a serious standalone product in this space to produce a real game-changer for local?

Like Other Local Services Marketplaces, Amazon Will Have to Balance Competing Interests

Anyone in the local services industry could be forgiven for worrying about Amazon as an intimidating competitor. But for all of Amazon’s Goliath brand dominance in retail, it faces the same complex challenges that the rest of us face when it comes to the services industry…

Can Amazon Bring One-Click Purchasing to Home Services? Here’s What Experts Think

Earlier this week, Amazon launched its widely-anticipated Home Services marketplace where you can book plumbers, painters and other professionals. We caught up with a handful of small business experts to breakdown the news and handicap Amazon’s chances of transitioning its dominant position in ecommerce to a complex and scattered service landscape…

How the Rise of Online Dating Helped Thumbtack Raise $100M

Street Fight recently caught up with Thumbtack’s CEO Marco Zappacosta to talk about the company’s meteoric growth, the challenges facing the on-demand economy, and how online a service industry is changing — whether professionals like it or not…

Lowe’s-Backed Porch Raises $65 Million to Target Angie’s List

With the second largest home improvement retailer in its corner, the Seattle-based startup has raised a $65 million round of funding to beat out a set of cash-rich startups vying to help people manage their next kitchen remodeling…

Handybook Co-Founder: The Key To Scaling Local Is Great Service

Mobile bookings services are on the rise as consumers look to use their smartphones to do more than find information about local businesses. Enter Handybook, a New York-based technology company that allows users to book household services on its site and app. Street Fight recently spoke with Umang Dua, Handybook’s co-founder, to find out more about the consumer services space and Handybook’s plans to impact the way customers book household services…