Report for America’s ‘Staggering’ Start in Building a ‘Better Local Media System’

Share this:

Report for America addresses the double crisis of holes in local news and local democracy by deploying talented journalists into newsrooms in underserved communities—as it did for the Lexington (Kentucky) Herald-Leader in Martin County.

LBMA Podcast: GroundTruth, General Motors, Zara, Ikea

Share this:

On the show this week: Milestone Pages, GroudTruth, 180byTwo, Tesla’s drive-in, 7-Eleven facial rec., IKEA goes full TaskRabbit, GM launches peer-to-peer sharing, Zara tries AR on.

With Product Launch, GroundTruth Helps CPG Brands Focus on ROI

Share this:

GroundTruth’s new suite of solutions is being dubbed True Performance, and according to this morning’s announcement, it’s geared exclusively toward CPG brands looking for more efficient and accurate ways to measure their location-based marketing efforts.

Street Fight Daily: QSRs Innovative With Mobile Apps, MINDBODY to Acquire Booker

Share this:

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Fast-Food Brands Are Making Slick Mobile Apps to Stay Ahead of the Competition… YouTube Debuts Search-Based Video Ad Targeting… American Online Shoppers Are More Impatient Than Ever, All Thanks to Amazon….

Openings and New Hires at SOCi, Foursquare, BrandMuscle

Share this:

Every two weeks, Geoff Michener covers some of the latest openings and new hires in this dynamic industry. This week’s edition includes moves and new openings at Interbrand, Visto, and MediaCom.

LBMA Podcast: GroundTruth, SOCi, Uber, Walmart

Share this:

This Week in Location Based Marketing is a weekly video podcast from the Location Based Marketing Association with Asif Khan, Rob Woodbridge & Aubriana Lopez. On the show: Walmart acquires Spatialand, Indola, Quebec City Magic Festival, and Coke.

Street Fight Daily: Snap Shows Signs of Life, GroundTruth Launches New Platform

Share this:

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Snap Shares Skyrocket As It Makes Ad Buying Easier and Sees User Growth… Understanding the B2B Content Marketing Landscape… Poll: Facebook’s Algorithm Change Isn’t All Bad for Publishers…

Openings and New Hires at GroundTruth, Attune, Cardlytics

Share this:

Every two weeks, Geoff Michener covers some of the latest openings and new hires in this dynamic industry. This week’s edition includes moves and new openings at VaynerMedia, dataPlor and Foursquare.

Looking at Location Signals, GroundTruth Looks at Ways to Predict Behavior

Share this:

A recent study by the company focused on the foot traffic at mass merchandisers and grocery stores and airport traffic, and pointed to the NC city as the best choice for Amazon’s HQ2. “Being able to dig in to real world behaviors, it draws out real actionable recommendations,” says Sarah Ohle, VP of marketing insights.

Street Fight Daily: GroundTruth CEO Out, Marketers Struggle With Location Data

Share this:

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… GroundTruth CEO Resigns Amid Investigation One Month After xAd Rebranding… Marketers Face Challenges in Working with Location Data… Google Redesigns News Feed to Personalize Search in Mobile App…

xAd Rebrands as GroundTruth in Push to Expand Beyond AdTech

Share this:

In a signal of where the location technology space is heading, the location-based mobile advertising technology firm xAd announced this morning that it is expanding its scope and rebranding with a new name that better reflects the emerging landscape.