With Covid Insights Tracker, GroundTruth Looks to Democratize Location Data

GroundTruth’s new Covid-19 Insights tracker gives brands a way to track foot traffic down to the zip code level. The tracker is updated weekly, with the ability to search for daily foot traffic across a number of categories, like auto dealers, banks, restaurants, and retail.

Data comes from the 30 billion annual global visits GroundTruth observes on its platform. The company uses indexed foot traffic to demonstrate the relative increase or decrease in visits to different places of interest, with weekly and daily charts depicting foot traffic indexed against average weekly/daily visits starting from December 30, 2019.

Location Weekly: GroundTruth and Yext Partner, Facebook Unveils Shops

In this episode of Location Weekly, the Location-Based Marketing Association hosts Mike Peters, CMO, Optimizers, and Head of LBMA Sweden.

The team also covers GroundTruth and Yext announcing a new partnership, Reveal mobile releasing a free version of its Visit Local platform, and Facebook Shops launching in the U.S.

Heard on the Street, Episode 40: Building Location Intelligence, with GroundTruth

The location intelligence sector has gotten crowded in the past five years, making it harder and harder to stand out from the crowd. Making matters more difficult, there are looming restrictions such as location tracking in iOS13 and the California Consumer Privacy Act (CCPA). These factors could raise barriers to entry and cause an industry shakeout where only the strongest survive.

On the list of longstanding industry players with extensive networks and location intelligence chops is GroundTruth. As we discuss with CEO Sunil Kumar on the latest episode of Heard on the Street, succeeding in location requires concrete and verifiable data for foot traffic.

7 Location Analytics Firms for Malls and Shopping Centers

If you want to see what retail innovation looks like first-hand, walk into a shopping mall. Faced with the option to transform or die, shopping mall operators across the country are choosing to fight back against the shifting tides in retail.

Here are seven tech firms that malls, and other retail giants, are relying on to collect and study location data gleaned from shoppers’ mobile devices.

Retailers Use Visual Channels to Attract Last-Minute Mother’s Day Shoppers

Spending on Mother’s Day is expected to reach $25 billion this year, with consumers flocking to department stores and florists in search of the perfect gifts for Mom. The bulk of that spending will happen in the next few days, as foot traffic data from the location platform GroundTruth reveals that Americans tend to wait until the very last minute to shop for Mother’s Day gifts.

What are retailers around the country doing to prepare for the onslaught of last-minute shoppers? More than ever before, retailers are leaning on visual marketing opportunities to drive last-minute sales.

5 Self-Serve Online-to-Offline Attribution Platforms

Marketers with limited budgets are turning to a bevy of self-serve online-to-offline attribution solutions to correlate visitation rates and purchase data with digital campaigns. Utilizing a variety of testing methods for mapping campaign performance and purchases, these platforms are giving marketers the answers they need to justify online ad spend. Here are five examples of online-to-offline attribution platforms that marketers are using right now.

These 6 Location Data Providers Are Changing the Way Brands Target Consumers

Location data providers power the vast majority of mobile targeting strategies we’re seeing brand marketers implement today. An incredible 80% of marketers say they plan to boost their use of location data over the next two years, and in the U.S. alone, it’s expected that location-based advertising spend will reach $38.7BN by 2022. In order to achieve those goals, marketers will have to work closely with top location data providers. Here are six companies they’ll be working with.

LBMA Vidcast: Toyota & GroundTruth, GOAT Sneakers AR Campaign

On this week’s Location-Based Marketing Association podcast: GOAT Sneakers AR campaign, Swatch goes contactless, BevMo tests voice, Solving homelessness in London with ClearChannel, Nextdoor monetizes data, Toyota dealers + GroundTruth.

LBMA Podcast: Facebook & L’Oréal, Pandora, GroundTruth & Technomic

On this week’s Location Based Marketing Association podcast: Facebook + L’Oreal, Pandora, GroundTruth + Technomic, Stasher, UgoRound, and Beam payments.

Street Fight Daily: Highlights from Street Fight Summit, Advertisers Drop DSPs to Cut Costs

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… #SFSNYC: The Growing Power of SMB OS… #SFSNYC: Investors on Billion-Dollar Opportunities in Local and Where to Find Them… Advertisers Cut DSPs 40% Over Two Years…

#SFSNYC: GroundTruth Turns On-the-Ground Data Into IRL Transactions

When consumers visit physical stores, the likelihood that they will complete a purchase shoots up, especially in comparison to the likelihood they will make a purchase after visiting a digital site. “Visits lead to sales,” was the message of Hongzhe Sun of GroundTruth, one of the sponsors of Street Fight Summit in New York Wednesday.

Heard On The Street, Episode 2: Jiu Jitsu and the Art of Content Marketing, with Monica Ho

“I’m a big believer in a value exchange,” says Monica Ho of SOCi. “Whether you’re a brand or an agency, or maybe you’re an entrepreneur, everyone is starved for more data on more information on certain things that are affecting the landscape.

Openings and New Hires at Advice Local, TripleLift, Vendasta

Every two weeks, Geoff Michener covers some of the latest job changes taking place in this dynamic industry. This edition includes openings and new hires at Search Influence, CrowdHere, and Synup.

Openings and New Hires at Spectrio, Apple, GroundTruth

Hires and new openings are also popping up at Google, Dropbox, and Factual.

Street Fight Daily: Brands Wise Up About Location Tech, Google’s Exchange Bidding Exits Beta

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… How Brands Are Getting More Sophisticated at Using Location Data… Google’s Answer to Header Bidding Is Now Generally Available… Instacart Raises Another $150 Million…

Report for America’s ‘Staggering’ Start in Building a ‘Better Local Media System’

Report for America addresses the double crisis of holes in local news and local democracy by deploying talented journalists into newsrooms in underserved communities—as it did for the Lexington (Kentucky) Herald-Leader in Martin County.

LBMA Podcast: GroundTruth, General Motors, Zara, Ikea

On the show this week: Milestone Pages, GroudTruth, 180byTwo, Tesla’s drive-in, 7-Eleven facial rec., IKEA goes full TaskRabbit, GM launches peer-to-peer sharing, Zara tries AR on.

With Product Launch, GroundTruth Helps CPG Brands Focus on ROI

GroundTruth’s new suite of solutions is being dubbed True Performance, and according to this morning’s announcement, it’s geared exclusively toward CPG brands looking for more efficient and accurate ways to measure their location-based marketing efforts.

Street Fight Daily: QSRs Innovative With Mobile Apps, MINDBODY to Acquire Booker

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Fast-Food Brands Are Making Slick Mobile Apps to Stay Ahead of the Competition… YouTube Debuts Search-Based Video Ad Targeting… American Online Shoppers Are More Impatient Than Ever, All Thanks to Amazon….

Openings and New Hires at SOCi, Foursquare, BrandMuscle

Every two weeks, Geoff Michener covers some of the latest openings and new hires in this dynamic industry. This week’s edition includes moves and new openings at Interbrand, Visto, and MediaCom.