This Largely Brick-and-Mortar Industry Is Resisting Digital Disruption

Despite Amazon’s high-profile acquisition of Whole Foods in 2017, grocery is the bastion of brick-and-mortar shopping proving unusually resistant to a takeover by digital channels. At least, that is the vision of consumers, only 15% of whom say they are excited about the technical “revolution” in grocery, according to a new report on the future of retail by Walker Sands.

LBMA Vidcast: Kroger, UberEats, MoviePass

On this week’s Location-Based Marketing Association podcast: MoviePass goes PreShow, Sainsbury test cashierless stores, Let’s Bab for social recommendations, Kroger’s QFC launches DogSpots, UberEats tests food delivery at Toronto Pearson Airport.

Retailers Use Visual Channels to Attract Last-Minute Mother’s Day Shoppers

Spending on Mother’s Day is expected to reach $25 billion this year, with consumers flocking to department stores and florists in search of the perfect gifts for Mom. The bulk of that spending will happen in the next few days, as foot traffic data from the location platform GroundTruth reveals that Americans tend to wait until the very last minute to shop for Mother’s Day gifts.

What are retailers around the country doing to prepare for the onslaught of last-minute shoppers? More than ever before, retailers are leaning on visual marketing opportunities to drive last-minute sales.

The Power of Micro-Location Technology

The location market has matured beyond push. The value of micro-location technology is now built on hyper-accurate analytics on where users go in the physical world, allowing advertisers to re-target them with a variety of omnichannel marketing efforts. Here are a few exciting use cases that highlight the power of hyper-accurate location-based marketing technology.

Walmart Enlists Google to Power Voice-Driven Grocery Shopping

Partnerships between retailers and tech platforms will provide increasingly important benefits for local discovery as voice becomes a more established search channel. In the age of voice-driven local search, consumers looking for products and services will become accustomed to having only one option surfaced (as Assistant is unlikely to rattle off five choices), which means being a consumer’s first option will be paramount for brick-and-mortars.

Shirking the Tech Giants’ Mobile Wallets, Kroger Unveils One of Its Own

Kroger is flexing on Apple and Google this week, passing on the opportunity to accept Apple Pay or Google Pay at its stores and choosing instead to launch its own mobile wallet that doubles as a loyalty card, WCPO reported in Columbus.

How Online Grocers Are Using AI to Cut Food Prices

The distinction between real-world supermarkets and online-only grocers has come down to price. The introduction of a new technology to lower prices for consumers may be what the industry needs to finally push it past the tipping point.

Kroger CEO Offers Closer Look at Grocery Giant’s Tech Innovation at NRF 2019

Among Kroger’s latest innovation is a partnership with online grocer Ocado. Kroger is licensing Ocado’s technology—the only grocer in the United States to do so—in order to benefit from its digital-native mastery of automated warehouse operations and on-demand delivery. The company will be expanding its number of warehouses powered by Ocado’s technology in 2019.

After Amazon-Whole Foods, Microsoft-Kroger: The Grocery Revolution Is Happening

Microsoft and Kroger are teaming up, challenging Amazon’s dominance in grocery innovation and pushing back against its takeover of an increasing number of corporate verticals, including cloud infrastructure in the form of Amazon Web Services. (Street Fight’s Mike Boland has predicted that Amazon will sell its grocery tech just as it’s done with AWS, taking an in-house innovation and transforming it into a cash cow.)

Amazon Plans to Set New Standard for On-Demand by Expanding 2-Hour Delivery

Amazon is planning a substantial expansion of its Whole Foods grocery stores, a move that will aim to put much of the nation’s deep-pocketed customers in range of its two-hour delivery service, Prime Now. Under the proposed changes, reported in the Wall Street Journal, Prime Now would become available from all Whole Foods stores.

What Can Brick-and-Mortar Grocers Learn from Online-Only Competitors?

To learn more about what supermarkets should be doing to meet rising consumer expectations, and what brick-and-mortar stores can learn from their online-only counterparts, we caught up with Pradeep Elankumaran, CEO of Farmstead, a pure-play digital grocer that brings local groceries to doorsteps.

5 Tech Companies Changing the Grocery Industry

The percentage of grocery purchases influenced by digital media nearly doubled last year, and by 2025 roughly one-fifth of U.S. grocery sales are expected to happen online. Now it’s time for technology vendors to step in with new innovations, so that the industry can continue to evolve. Here are five firms working to change the way we buy groceries right now.

Street Fight Daily: Stripe’s New Mobile Commerce Tool, Can Google Keep Up With Changes in Search?

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Stripe Introduces New Tools to Simplify Mobile Shopping (New York Times)… Google Gears Up for Search Shift to Mobile and Vertical (Ad Age)… Etsy Opens To Manufacturing (TechCrunch)…

Street Fight Daily: Starbucks Dominates Mobile, Icahn Eyes Gannett

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…Starbucks’ Mobile Payments Jolt (PYMNTS)… Corporate Raider Carl Icahn Sets His Sights On Gannett (Poynter)… Mobile Moves in on Grocery Shopping (MediaPost)…