Street Fight Daily: Google Launches ‘Local Guides,’ Ten Years of Google Maps

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…Google Takes On Yelp Elites With Its New “Local Guides” Program (TechCrunch)… Ten Years of Google Maps, From Slashdot to Ground Truth (Recode)… How Apple’s iOS 8 Changes The Game For Brands And Retailers (Mobile Marketer)…

Survey Highlights the Challenges of Marketing to Smaller SMBs

The evidence suggests that marketers who can tell a simple and compelling story tying ROI to hard evidence will stand the greatest chance of winning SMB confidence. The trick is doing this at sufficient scale to be profitable…

Street Fight Daily: Google Redesigns Maps, Walmart Searches Inside

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…Google Maps gets better integration with Uber and OpenTable (Mashable)… Walmart Brings Product Search To The In-Store Experience (Search Engine Land)… Amazon Tries Out Taxi Deliveries In California Cities (CNBC)…

Street Fight Daily: Apple Locks NFC to Apple Pay, Clear Channel Rebrands

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technologyApple’s iPhone 6 NFC Chip is Restricted to Apple Pay (Verge)… Clear Channel Rebrands As IHeartMedia (AdAge)… Is the Mobile Check-In Dead? (AdWeek)…

Street Fight Daily: xAd Raises $50 Million, iWatch to Include Payments

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technologyLocation Is Everything, As Mobile Ad Startup xAd Raises $50M Led By IVP (TechCrunch)… Apple Watch to Allow Mobile Payments (Wall Street Journal)… Interpublic Invests in Mobile Measurement Company Placed (MediaPost)…

Street Fight Daily: Google Maps Eyes Yelp, Nextdoor Adds Business Lead

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technologyGoogle Maps Added One Of Yelp’s Best Features (BusinessInsider)… Nextdoor Hires Disney’s Christa Quarles as Chief Business Officer (Recode)… Model Number for Apple’s Mystery iBeacon Device May Hint at Upgrade to Existing Hardware (AppleInsider)…

Unmanaged Local Listings Hurt Consumers and Businesses Alike

Google Maps and its competitors have become the most important pathways to brick and mortar businesses outside foot traffic and word of mouth. As one recent case indicates, an accurate Google Maps listing can be a matter of life or death for a local business. The company needs a stronger and more concerted effort to enlist the help of business owners to address this problem…

Street Fight Daily: Airbnb Tests Local Experiences, Patch Turns a Corner

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technologyAirbnb Quietly Tests Selling Tours and Other ‘Experiences’ (VentureBeat)… Patch, a Network for Hyperlocal News, Turns a Corner (Boston Globe)… PubMatic, xAd Team To Launch Location-Based Programmatic Marketplace For Mobile (MediaPost)…

LBMA Podcast: YP’s Mobile Labs and Second Canvas

This Week in Location Based Marketing is a weekly video podcast from the Location Based Marketing Association. Top stories of the week include Digby and Phunware, Amazon & Twitter, Uber & Google Maps, RoadID, PareUp & excess food, Selfridge’s Fragrance Lab, Rivada’s nascent mesh network, & Nivea’s SUN ads….

What’s in a Swarm? Making Sense of Foursquare’s Split

It’s hard to envision now, but it could be that a decoupled discovery and recommendation service will be just what Foursquare needs to scale its dataset beyond entertainment and to encourage users to improve the quality and accuracy of venue information. These developments would turn Foursquare into a viable competitor to data aggregators like Infogroup and possibly to Google Maps itself…

Street Fight Daily: Square Reportedly Postpones IPO, Apple Brings iOS to the Car

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technologySquare IPO Postponed Indefinitely (Fox Business)… Apple to Bring iPhone Software to Cars (Wall Street Journal)… Google ‘Map Jacking’ is Rampant, a Threat to Public Safety (Komo News)…

Street Fight Daily: Uber’s Surge Pricing Stays, AOL CEO Speaks About Patch

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology.Uber CEO: Surge Pricing Is Here to Stay (Wall Street Journal)… AOL CEO Upbeat on Adap.tv Business, Patch Partnership (USA Today)… Yelp seeks Washington clout after rapid rise in Silicon Valley (The Hill)…

Street Fight Daily: Foursquare Raises Another $35M, eBay’s Strategy for Offline Commerce

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology.…. Foursquare Raises a $35 Million Round and Adds DFJ’s Schuler to the Board (AllThingsD)… EBay’s Strategy for Taking On Amazon (New York Times)… Nextdoor Talks Growth, Now Being Used In One In Six Neighborhoods In The US (TechCrunch)…

Street Fight Daily: Highlight Rebounds, Uber Talks Deliveries

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology.Highlight Raises $4 Million From DFJ, Releases Version 2.0 Of Its Location-Based Social Networking App (TechCrunch)… Uber: From Taxis To Deliveries On Demand (CNN MoneyGoogle Maps iOS App Updated To Show Flight, Hotel And Restaurant Reservations (GigaOm)…

Street Fight Daily: Yext Launches Pages, Square Buys Photo App

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology.Square Buys Photo-Sharing App Viewfinder (PCMag)… Newly Internationalized Yext Launches “Pages” To Help Businesses Sync Their Website Data (TechCrunch)… RetailNext Buys Eric Schmidt-backed Nearbuy Systems (Silicon Valley Business Journal)

Street Fight Daily: Retailers Embrace Showrooming, Pinterest Pins Main Street

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology.Retailers Seek Partners in Social Networks (New York Times)… Pinterest Piques Interest On The High Street (Financial Times)… Surprise: Everyone Hates Working for the 22-Year-Old’s Mystery Startup (Gawker)…

Street Fight Daily: How Google Maps Lost, Groupon’s Risky Initiative

A roundup of today’s big stories in hyperlocal content, commerce, and technologyApple Maps: How Google Lost When Everyone Thought It Had Won (Guardian)… The Risky Groupon Initiative That Beat Back LivingSocial Perhaps Once and for All (AllThingsD)… American Express Teams Up With Mightybell To Connect Small Businesses With Each Other Locally (TechCrunch)…

Street Fight Daily: Square Explores IPO, Google Tests Real-World Tracking

A roundup of today’s big stories in hyperlocal content, commerce, and technologySquare Exploring 2014 IPO With Banks (Wall Street Journal)… Google Takes Its Tracking Into The Real World (Digiday)… The Cost Of Winning: Tim Armstrong, Patch, And The Struggle To Save AOL (Business Insider)…

Do Small Businesses Really Need a Website?

The website is the richest online repository of compelling information about a business, but it probably isn’t its primary means of attracting customers. Rather, customers who find you via Google Maps or Facebook may need to refer to your website in the event a third party search doesn’t provide enough information to make a buying decision. The website serves as a last stage effort to win business that hasn’t already been secured via local search…

Street Fight Daily: Google’s New Small Business Tool, Why Top Amazon Exec Went To Groupon

A roundup of today’s big stories in hyperlocal content, commerce, and technologyGoogle’s Maps Engine Pro Aims To Help Small Businesses Visualize Location Data As Easily As They Make A Pie Chart (TechCrunch)… Why Amazon Prime’s Top Exec Bolted for a New Job at Groupon (ALlThingsD)… PaperG Brushes Off Competition From Google, Continues To Grow Profitably (PandoDaily)…