Street Fight Daily: Facebook Wants Brands on Messenger, Adobe Courts Retailers
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Facebook Is Adding More Advertising Objectives for Brands Using Messenger… Adobe Wants to Make Every Online Retailer More Analytical… Publishers Want More Data, Monetization Options from Facebook, Google, and Apple…
Street Fight Daily: Starbucks to Test Mobile Order-Only Store, Amazon and Walmart Wage Price War
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Starbucks to Test Mobile Order and Pay-Only Store at Headquarters… Amazon and Walmart Are in an All-Out Price War that Is Terrifying Big Brands… How The New York Times, The Huffington Post, and CNN Approach Platforms…
Street Fight Daily: Google Data Supports Mobile-First Ads, Brands Infiltrate iMessage
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Google’s Mobile User Data Shines Light on Consumer Purchasing Habits… As Apple Opens iMessage Store, Brands from Burger King to Betty Boop Want In… Verizon Buys Connected Lighting Company, Adding More Location Capability…
Street Fight Daily: Ford’s Ride-Hail Ambitions, Yik Yak Shifts Focus to Local Connections
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Ford Plans to Have a Full Fleet of Autonomous Cars Operating in a Ride-Hail Service by 2021… Yik Yak Yearns to Be Local, Not Just Anonymous… Retailers Should Perfect In-Store Pickup or Not Offer It At All…
Street Fight Daily: Google’s Accelerated Mobile Pages Arriving This Month, eBay’s Turnaround Plan
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… With Accelerated Mobile Pages Coming This Month, Google Aims to Reinvent the Mobile Web (AdAge)… How eBay Plans to Take On Amazon (Fortune)… Verve Opens Self-Serve Location Targeting Platform Aimed at SMBs (GeoMarketing)…
Street Fight Daily: Ford Launching Commuter App, the Benefits of Retail Subscription Models
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Ford Plans Commuter App, Ford Car Not Required (USA Today)… How Subscriptions Are Creating Winners and Losers in Retail (Harvard Business Review)… Challenging Uber, Lyft Bets on a Road Wide Enough for Two (New York Times)…
Street Fight Daily: Foursquare Raising a “Down Round,” Google and Ford Partner for Driverless Cars
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Foursquare Raising Round to Capitalize on Data Business (TechCrunch)… Google Is Partnering with Ford to Build Self-Driving Cars (Business Insider)… With 100,000 Sellers Connected, Square’s App Marketplace Builds a Bridge (TechCrunch)…
Street Fight Daily: Zomato Buys Urbanspoon, Ford Opens Dashboard
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…Zomato Food Portal Buys Urbanspoon to Expand in U.S. (Businessweek)… With Applink 3.0, Ford Lets You Choose Your Navigation App (GigaOm)… 75% Of Small & Medium-Sized Businesses (SMBs) Say Internet Marketing Is Effective (Street Fight)…
Street Fight Daily: Carmakers Rethink Dashboards, GrubHub’s Growth Prospects
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…Carmakers Take a Hint From Tablets (New York Times)… GrubHub Positioned For Gains, Growth And Even An Uber Partnership, Analyst Says (Forbes)… How Dentsu’s Posterscope And Vistar Media Are Bringing RTB To Digital Outdoor (Ad Exchanger)…
Street Fight Daily: Comcast Expands Everyblock, Bing Books With TripAdvisor
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…… Comcast Expands Reach Of Hyperlocal Info Service (Multichannel)… Bing Rolls Out International Hotel Booking Feature & Updates Mobile Search Results (Search Engine Land)… Patent Fulfilled: Apple’s new iOS 8 Location-Based Passbook (Patently Apple)…
Street Fight Daily: Apple Rolls Out iBeacon Program, Square Picks Up In-Store
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology.… Apple Starts iBeacon Product Certification Under ‘Made for iPhone’ Program (Apple Insider)… Square is Testing a New App for Ordering Food: Square Pickup (Priceonomics)… Ford to Drop Microsoft From Car Systems (New York Times)…
Street Fight Daily: Cox Buys Back Stake In AutoTrader, LivingSocial Sells Groupon Stock
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology.… Cox to Buy Back Stake in AutoTrader (Wall Street Journal)… LivingSocial Selling its Groupon Stock (Chicago Tribune)… No Mention of Patch in AOL Chief Executive’s End-of-Year Memo (Romenesko)…
Nokia Finding New Life In Location Services, Connected Car
With its device business offloaded to Microsoft, Nokia has turned its focus to its services business, headlines by its location and commerce platform, HERE. Street Fight caught up recently with Nokia’s VP of connected car, Floris van de Klashorst, to discuss the opportunity the auto market presents the local marketing industry, the challenges facing developers, and the business case for auto and local tech…
Street Fight Daily: Ebay Buys Braintree, Square’s Next Move
A roundup of today’s big stories in hyperlocal content, commerce, and technology… EBay Buys Braintree, a Payments Start-Up (New York Times)… Square’s Next Move: Jump On A Platform (ReadWrite)… Clinkle Becomes A Tech Celebrity Magnet, Landing Richard Branson As An Investor (Clinkle)…
LBMA Vidcast: Cedars Sinai Goes Alexa, Fred Perry + Raf Simons Launch Virtual Map Shopping
On this week’s Location-Based Marketing Association podcast: Cedars Sinai goes Alexa, Fred Perry + Raf Simons launch virtual map shopping, Kontakt.io new SMB play, ESRI acquires Indoo.rs, Ford integrates What3Words, Walgreens accepts Alipay in the U.S.