With New Dashboards, Factual Puts a Face on Its Data

Factual is making a bigger push into the media business. The data company has released a new self-service tool to allow agencies, publishers and demand-side platforms to segment and build audiences using the company’s location analytics toolset…

LBMA Podcast: Factual Teams With EQ Works, Digital Element Partners With Skyhook

On the show: Bionym pioneers wearable payments; Adsquare raises $4.3M; The NHL is testing virtual Dasherboards; Tip.ly makes tipping a visual thing; Clear Channel offering free content in Singapore; Copresence brings peace to Android and iOS sharing; Boxpark does the pop-up mall. Our resource of the week looks at the impact of Apple Pay on Whole Foods…

LBMA Podcast: Live From SM2 With Nestle, Mobiquity and Factual

On the show: We are LIVE from SM2 in New York City so this is a unique episode for us. We cover the top two stories of the week which are Shopkick selling to SK Telecom and PayPal’s partnership with Samsung for wearable payments. We also have four live guests…

Why Factual’s Gil Elbaz Sees Renewed Promise in Contextual Computing

An early pioneer in data analytics who was instrumental in developing one of Google’s most profitable advertising products, Factual CEO Gil Elbaz believes that one of the technological challenges at the heart of that company’s ascent will come back into the spotlight…

Street Fight Daily: Facebook Moves Against Click Bait, Location Tracking Widespread

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technologyFacebook Takes Steps Against ‘Click Bait’ Articles (New York Times)… For Sale: Systems That Can Secretly Track Where Cellphone Users Go Around The Globe (WashingtonPost)… Uber CEO Pounces on DUI Arrest of California Lawmaker (Wall Street Journal)…

Street Fight Daily: Intuit Makes Another Acquisition, Square Rival Raises $50M

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technologyIntuit Buys Lettuce Apps For $30M To Add Inventory And Order Management To Quickbooks (TechCrunch)… Square Rival iZettle Receives Capital Injection From Group of Investors (Wall Street Journal)… Months Before CEO Shakeup, Leaf Investor Took Control of Startup (Xconomy)…

Openings and New Hires at Thinknear, Twitter and Verizon

Every two weeks, Search Influence’s Kelly Benish — who knows practically everyone in hyperlocal — covers some of the latest job changes taking place in this dynamic industry. In this week’s edition, new hires and jobs at Factual, Angie’s List, Local Yokel Media, Facebook, Mediative and hibu.

Street Fight Daily: Facebook’s Bet On Gift Cards, Foursquare’s Data Appeal

A roundup of today’s big stories in hyperlocal content, commerce, and technologyFacebook Ditches Physical Gifts To Double-Down On Digital Codes And Its Own Brick-&-Mortar Gift Card (TechCrunch)…. Why Yahoo and Apple Want Foursquare’s Data (Fast Company)…

Without Seamless, Fewer Customers and Higher Margins (Bloomberg Businessweek)

LBMA Podcast: Timehop, AudioVox and Factual’s Tyler Bell

In this week’s episode, YFind is acquired by Ruckus Wireless; Weston Expressions launches Linkett to connect smartphones with dumb screens; Cineplex expands their out-of-home reach by acquiring EK3 Technologies; Timehop raises $3 million; Imersia brings Epic to life in New Zealand; Garmin brings HUD to the dashboard; and AudioVox partners with AT&T for on-board auto diagnostics…

Hyperlocal Industry Leaders to Gather in NYC on Oct. 24-25

Street Fight, the leading voice of the hyperlocal industry, will host its third annual Street Fight Summit in New York in October, bringing together decision makers and influencers from key areas of local marketing and commerce. Topics will focus on the most dynamic areas of hyperlocal, such as indoor targeting, mobile payments, hyperlocal advertising models, and local commerce strategies…

With New Products, Factual Aims to Make ‘Big Data’ Smaller

After five years of ingesting, cleaning and packaging the world’s information, the startup is focusing exclusively on local, improving its geo-fencing product and moving up the data stack to build out a location analytics business. The company announced this morning that it has launched a new line of services aimed at helping mobile developers, publishers, and marketers make sense of the reams of location data collected from consumers…

The NSA’s PRISM Revelations and Hyperlocal Targeting

Hyperlocal companies rely on the data that consumers knowingly share in order to build profiles and serve them with the most relevant information — but would consumers still assent to this sharing if they truly understood everything that is being done with their digital data?

Street Fight Daily: Yahoo Talks ‘Localization,’ Smartphone Adoption Reaches Majority

A roundup of today’s big stories in hyperlocal content, commerce, and technology.Checking Into Foursquare? Yahoo’s CFO Talks About Next Mobile M&A — Including Importance of “Localization.” (AllThingsD)… Pew: 61 Percent In US Now Have Smartphones (MarketingLand)… Yelp Eyes Shopping On Site (SocialTimes)…

With Disparate Data, Factual Founder Sees Opportunity

In a fireside chat with Marketing Evolution CEO Rex Briggs at Street Fight Summit West Tuesday, Gil Elbaz, chief executive at Factual, the location data company, said there’s a massive opportunity for startups to help digest and analyze the massive amount of data coming from mobile devices. The challenge, says Elbaz, is folding additional information into location data to help better understand the context of the user…

Street Fight Daily: LivingSocial a ‘Stronger’ Company, Factual Founder’s Past

A roundup of today’s big stories in hyperlocal content, commerce, and technology.LivingSocial a ‘Better, Stronger’ Company, Says Grotech’s Don Rainey (Washington Business Journal)… Why The Man Who Already Changed The Internet Forever Is Trying To Do It Again (Business Insider)… 5 Reasons Foursquare Is Losing The Social Local Mobile Revolution (ReadWrite)…

Street Fight Daily: SMB Spend Still Offline, Factual and TripAdvisor Hook Up

A roundup of today’s big stories in hyperlocal content, commerce, and technology.Small Business Web Ad Dollars: Still Way Too Small (AllThingsD)… Factual and TripAdvisor to Scratch Each Other’s Backs With Global Restaurant Data Partnership (PandoDaily)… Uncovering the Buffett Equation for Newspaper Survivability (Ebyline)…

#SFSNYC: Solving the Local Data Problem

“The job of getting local data right, much less international data, is bigger than any one company,” said Tyler Bell, VP of product at Factual, during an afternoon panel discussion at the Street Fight Summit.

5 Analytics Platforms For Better Hyperlocal Ad Targeting

Location analytics platforms can be just as useful for developers and publishers as they are for major brands and agencies. In fact, these platforms can be a useful tool for just about anyone who’s looking to gather more inside data about their audience or the audiences they’re trying to reach through mobile ads. Here are five location analytics platforms that brands, marketers, and developers can use to learn more about their target consumers…

Data That Thinks ‘Big,’ But Acts Local

Local media is increasingly colliding with the emerging super-sector known as “Big Data.” This will define the “mobile+local” promise we keep hearing about — that location targeted ads will boost relevance, performance and thus monetiztion. But one thing often missing from the discussion is what the heck we mean by “location targeted?”

Who’s Hiring: New Hyperlocal Jobs Posted at Factual, SCVNGR and More

Street Fight’s job listings board, powered by StartUpHire, has added listings within the past few weeks. The board hosts multiple listings in operations, sales and tech, from companies such as Mashery, Factual, Loopt, OneSpot, Yipit, JiWire, Half-Off Depot, Inc., EveryScape, SCVNGR and Poggled. Below, we examine the newest hirers.