Street Fight, the leading voice of the hyperlocal industry, has announced its third annual Street Fight Summit in New York in October, bringing together decision makers and influencers from key areas of local marketing and commerce.
Past speakers, sponsors and attendees of Street Fight Summit conferences include Google, Foursquare, Yelp, eBay, Bing, Yext, American Express, YP, Gannett, Clear Channel, Digital First Media, Waze, Square, ReachLocal, Pandora, First Data, Factual, Booker and many more from the mobile, publishing and advertising industries.
This fall marks a particularly significant inflection point in local, as areas of the industry come together in partnerships and mergers to build a stronger local stack that delivers results for local merchants and national brands. Recent developments have seen major tech players moving acquisitively to tighten their grip on hyperlocal, including Apple’s purchase of HopStop and Locationary; and Yelp’s acquisition of SeatMe as well its deals with Booker and Demandforce to integrate various components in the stack.
Street Fight Summit will host discussions and debates around whether big clout is better or small and nimble wins the race. Topics will focus on the most dynamic areas of hyperlocal, such as indoor targeting innovations; mobile payments and point-of-sale systems developments; hyperlocal advertising models; local commerce strategies; and ways that national brands and SMBs are taking advantage of these opportunities. Industry leaders will take the stage for panels, presentations, keynote talks and “Street Fights” designed to highlight the leading-edge thinking in local marketing.
“The last several years have seen ever accelerating shifts in consumer behavior, as every stage of the buying process increasingly revolves around the mobile phone,” said Laura Rich, CEO of Street Fight. “At our Summit, leaders in the industry will come together to debate the best strategies for winning the long game in hyperlocal marketing and commerce.”
Attendees will hear from leading thinkers at major public companies such as Bing and Groupon, as well as innovative startups moving swiftly toward dominance in this space, such as ShopKick, LevelUp and Leaf.