Street Fight Daily: Zillow Eyes Trulia, Facebook and Uber Discuss Partnership

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology

Zillow-App-IconZillow Seeking to Buy Rival Property Site Trulia (Bloomberg)
Zillow, the largest U.S. real estate website, is seeking to buy No. 2 Trulia for as much as $2 billion in cash and stock, according to people with knowledge of the matter. A Zillow purchase of Trulia would create a dominant search website for U.S. house hunters, reshaping an online industry the companies helped popularize.

Three Months After IPO, Grubhub is Growing — And Profitable (Street Fight)
The online ordering firm reported solid revenue growth, and a stronger-than-expected jump in profit during its first full quarter as a public company. The strong financial news comes as the firm looks to expand the ordering service beyond metropolitan centers, into smaller cities and suburban areas where food delivery, and online ordering, is less prevalent.

Facebook and Uber Discuss Integration of Car Service Into Messenger (Recode)
Here’s one idea for Facebook: An integration with popular car-hailing service Uber that would be beneficial to both companies and, presumably, their users. Such a deal could be a first step in Facebook’s goal of turning the Messenger app into more than a communications tool, but also an e-commerce platform modeled in part after Asian competitors WeChat and Line.

5 Ways to Increase Redemptions of Mobile Coupons (Street Fight)
Mobile coupon usage is on the upswing, with 75% of mobile shoppers having redeemed a coupon from their smartphones last year, and 80% saying their perceptions of a retailer would improve if that retailer offered mobile deals. Despite the obvious consumer interest in mobile coupons, however, many retailers — and particularly, smaller merchants — are still struggling to get their footing in this new marketing world.

LivingSocial’s Losses Narrow in the Second Quarter (Washington Post)
LivingSocial narrowed its losses in the second quarter of the year, regulatory filings show, after enduring financial struggles that included steep losses, business closures and layoffs. The company posted a net loss of $11 million for April, May and June, compared to the net loss of $32 million during the same period last year.

Report: Progressive Insurance Top Mobile Advertiser Of Q2 (Marketing Land)
Mobile analytics provider Adomic released a Q2 mobile advertising report, which covers the top mobile advertisers, most used ad formats and a comparison of programmatic media buying online vs. in mobile. The top mobile advertiser in the US in Q2 was Progressive Insurance. Microsoft came in at number three and Amazon was number nine.

With Square Integration On IFTTT, Merchants Can See Transaction On Google Glass (Fast Company)
Square merchants have more ways to analyze and interact with their transaction data thanks to integration with automation service IFTTT. Short for If This Then That, IFTTT on Thursday introduced a Square channel, connecting the payments platform with its existing channels, such as Google Glass, Evernote, Google Docs, email, iOS, Android, and more

Yeti Is Like Tinder For Places (TechCrunch)
Yeti looks a lot like the Tinder dating app with the topics organized into photo cards — except that on Yeti, you run into a lot fewer Myspace-style mirror selfies. Users are presented with related topics based on their location, and just like Tinder, they can swipe left to pass on a topic or swipe right to join in a conversation.

Yelp Trends Tool Reveals Ten Years Of Local Reviews Data (SearchEngineLand)
Since 2004 the company says that it has collected 57 million reviews from users in nearly 100 cities in more than 20 countries. Yelp is now making that data accessible through a new Yelp Trends tool.

LBMA Podcast: Bonnaroo’s Beacons, Autograph’s Henry Lawson (Street Fight)
Top stories of the week include: Heineken’s @wherenext twitter service; Clear Channel launches its “Connect” platform; Petpace tracks the health of your pet; AdNear teams up with Mindshare for location targeting in Asia; Samsung launches “CentreStage” in BestBuy; Marriott launches LocalPerks; and Birchbox opens up a real-life store in SoHo.

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