e-commerce | Street Fight

5 Things to Know About Amazon’s Fast-Growing Ad Biz

Joseph Zappa

5 Things to Know About Amazon’s Fast-Growing Ad Biz

Search “Amazon advertising,” and the first webpage you’ll find comes from the e-commerce giant itself. The pitch? In a phrase: “Reach millions of customers who find, discover, and buy at Amazon.” It doesn’t get much more compelling than that. Here are five things you need to know about the most legitimate challenge to Google and Facebook’s digital ad dominance. 

Report: E-Commerce Sites Must Fend Off Looming Challenge from Social Platforms

Joseph Zappa

Report: E-Commerce Sites Must Fend Off Looming Challenge from Social Platforms

The opportunity is ripe for social platforms with the right transactional infrastructure and e-commerce sites with a proper slate of marketing functions to cross into the conventional territory of the other, a new report from video marketing firm Magisto indicates. If e-commerce sites do not go beyond transactions to offer their vendors marketing possibilities, they may lose the market on transactions altogether.

Prime Day 2017 Marked Week of Lowest Foot Traffic for Retailers Last Summer

Joseph Zappa

Prime Day 2017 Marked Week of Lowest Foot Traffic for Retailers Last Summer

Those are the latest numbers on foot traffic and e-commerce from location data experts at Foursquare, which posted the information on Medium. As we suggested over here at Street Fight last week, Prime Day, which arrives this Monday and continues on through Tuesday, is a testament to Amazon’s power to disrupt all of retail when it so chooses.