Multi-Location Retailers React to Amazon Prime Big Deal Days

Multi-Location Retailers React to Amazon Prime Big Deal Days

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Just when you thought the holiday shopping season couldn’t start any earlier, Amazon has upped the ante. The e-commerce behemoth’s decision to hold another Prime Day-like promotion more than two months before Christmas is upending the traditional sales calendar and pushing other retailers to start offering holiday deals earlier in the season. Walmart, Best Buy, […]

StoreConnect, a Trailblazing Force in E-commerce, Raises $9 Million

StoreConnect, a Trailblazing Force in E-commerce, Raises $9 Million

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E-commerce has come into focus as a critical solution — sometimes the only solution — for small and mid-size businesses that want to sell outside their physical stores and collect insights into consumer behavior. Given the important role that online sales now play in local commerce, it’s no surprise that firms focused on the e-commerce […]

Grocers Navigate the Shift from E-commerce to In-Store

Grocers Navigate the Shift from E-commerce to In-Store

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More than half of e-commerce grocery customers have left the channel since last year. Where have they gone, and what can grocers do to bring them back? That’s the question many supermarket chains and retail marketers are trying to answer. According to new data from SymphonyAI Retail CPG, 52% of e-commerce grocery customers have left […]

E-commerce Retailers Need To Address Shoppers’ Rising Security Concerns

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Online retailers and brands face a challenging environment as inflation makes shoppers more price-sensitive and increasingly willing to switch brands. E-commerce growth has also slowed somewhat since the early-pandemic boom, and online shoppers’ concerns about payment fraud, scams, and data protection have grown. More than half of consumers in the State of Consumer Attitudes on […]

How Retailers Are Bringing E-Commerce Experiences to In-Store Shoppers

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After two years of incredible growth in e-commerce, the pendulum is swinging and in-person retail is experiencing a resurgence.

What’s Next for Personalization and Digitization in E-Commerce

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We’ll see the evolution of two major e-commerce trends in 2022. First, e-commerce retailers will work to make their digital homes less of a copy of every other e-commerce site and more of a destination that users want to spend time at. Second, the line between brick-and-mortar and digital is going to become fuzzier and less defined.

2021 Lessons That Should Inform Your 2022 E-Commerce Marketplace Strategy

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This digital-first mindset applies more pressure than ever on brands to create a holistic online experience in 2022, one that combines tried and true business strategies with creative new methods for enhanced visibility and customer experience. Success will come down to three critical elements in the year ahead: brand discoverability, compelling offers, and seamless customer experiences.

6 Fulfillment Services for Personalizing E-Commerce Orders

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Packages full of bubble wrap and styrofoam peanuts just aren’t cutting it anymore. Instead, more retailers are using e-commerce fulfillment services to create branded experiences, replete with everything from personalized tissue paper to custom selected product samples. Whether the purchase takes place online or in person, industry players are realizing that presentation is a critical component of the complete brand experience.

Is Shopify Plus Worth It? Here’s What You Need to Know

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So, what version of Shopify do you really need? Shopify Plus is the top-tier option and the priciest, but it offers exclusive features and capabilities designed to skyrocket growth and sales. Learn more about what Shopify Plus has to offer and see if it’s the best choice for your business.

Outsourcing Omnichannel Operations: How to Gear Up for the Next Peak Season

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The biggest barrier to outsourcing e-commerce operations is identifying a provider who can be trusted to handle a company’s brand and their customer experience. The chosen provider needs to be able to answer the following questions to a retailer’s satisfaction.

Headless Checkout Tackles Cart Abandonment

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Fast is challenging the received wisdom about the e-commerce funnel with an innovation called headless checkout. The term refers to a technology that allows consumers to convert with one click wherever they encounter a product — think social commerce but for any venue on the web.

How E-Commerce Apps Can Win Prime Day

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Advice abounds about how to prepare for Prime Day 2021 (June 21 and 22) — from perfecting your social strategy to how to score the best deals. Here are a few tips, backed by data, to help your brand come out of online retail’s biggest day with an even bigger win.

Importance of “Performance Content” Grows alongside E-Commerce

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When digital marketers think of content, they may think of Google Posts, basic SEO material, or thought leadership posts. But as e-commerce thrives, the most fundamental content to upgrade may be what digital marketing firm Jellyfish is calling “performance content.”

Delivering an Online Retail Experience with In-Store Shopping’s Perks

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As the future of retail customer experience takes shape, it will become more important for brands to re-create the in-store experience online. But how?

2021: All Upside for Digital

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As retailers try to determine how to welcome customers back in person while expanding digital efforts that accelerated last year, NetElixir CEO and founder Udayan Bose weighed in on what to expect from commerce and why retailers should invest aggressively in online channels.

Fanplayr Allows Advertisers to Do More with First-Party Data

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With 88% of marketers citing the collection and storage of first-party data as a “high priority,” a startup called Fanplayr is stepping in with a solution.

Should You Change E-commerce Platforms? Pros & Cons

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If you’re running a long-standing e-commerce store, you may be wondering how you can do more to take advantage of these favorable circumstances. One option is migrating your store to a new e-commerce platform. Could a new foundation be the key to reaching the next level of online retail success? Let’s weigh the pros and cons.

Setting Up A Post-Pandemic E-Commerce Boom Strategy

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The previous year shattered expectations based on forecasts going into 2020. For e-commerce brands, it brought both challenges and opportunities with more shoppers than ever adopting new online buying habits. Still, it would be wise for businesses to think about what happens once consumers feel more comfortable venturing back into brick-and-mortar businesses. By having a strong D2C strategy that is agile and customer-centric and with the right infrastructure to grow globally, businesses can feel more confident for whatever the future holds.

Amazon Advertising Juices Earnings, Fueled by Growth in PPC

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A whopping 75% of third-party Amazon sellers are now using Amazon Pay-Per-Click (PPC) advertising to promote their products on the site, according to a survey by the all-in-one selling platform Jungle Scout. Those sellers are achieving some enviable results.

Street Fight’s January Theme: Turning the Page

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During the past few years of that stretch, we’ve segmented our monthly coverage into themes, as you may have noticed. Flowing from last month’s theme of “Leaving 2020” — a retrospective analysis — what better way to ring in a new year than to focus on what’s to come in the next year?