With 88% of marketers citing the collection and storage of first-party data as a “high priority,” a startup called Fanplayr is stepping in with a solution.
If you’re running a long-standing e-commerce store, you may be wondering how you can do more to take advantage of these favorable circumstances. One option is migrating your store to a new e-commerce platform. Could a new foundation be the key to reaching the next level of online retail success? Let’s weigh the pros and cons.
The previous year shattered expectations based on forecasts going into 2020. For e-commerce brands, it brought both challenges and opportunities with more shoppers than ever adopting new online buying habits. Still, it would be wise for businesses to think about what happens once consumers feel more comfortable venturing back into brick-and-mortar businesses. By having a strong D2C strategy that is agile and customer-centric and with the right infrastructure to grow globally, businesses can feel more confident for whatever the future holds.
A whopping 75% of third-party Amazon sellers are now using Amazon Pay-Per-Click (PPC) advertising to promote their products on the site, according to a survey by the all-in-one selling platform Jungle Scout. Those sellers are achieving some enviable results.
During the past few years of that stretch, we’ve segmented our monthly coverage into themes, as you may have noticed. Flowing from last month’s theme of “Leaving 2020” — a retrospective analysis — what better way to ring in a new year than to focus on what’s to come in the next year?
For most people, e-commerce starts with a Google or Amazon search on our computer or phone. We read reviews, compare prices, and analyze how something will look or fit in our lives. We don’t know where we will end up, but we browse options from our favorite retailers until we find exactly what we are looking for.
What happens when we stop using visual cues and start searching with our voice? And what happens when the results that our voice triggers are controlled by the device interpreting those questions or commands?
Encouraged by the pandemic, consumers have also openly embraced online shopping. In fact, more of them plan to continue shopping online even after the pandemic is over.
Therefore, it’s an ideal time to start an online store, and this detailed guide can help you get started.
When Covid shut down the world, it wasn’t just traditional retailers that were hit. DTC brands were, too. Shifts in consumer shopping habits during the pandemic forced DTC brands to alter the ways they think and they still came up on top. As the world continues to navigate our new normal, we hope that others can learn from the strategies DTCs are implementing.
What will the “next normal” look like in the post-Covid era of local commerce? Will things go back to the old normal or be a hybrid reality that cherry-picks components and new perspectives from the past nine months? Will e-commerce dip back down to pre-Covid levels or keep surging?
We’ll be answering these questions and others throughout the month, along with 2021 predictions (’tis the season) for our theme, Leaving 2020.
Because of the enormous spike in online transactions, there are more ways for customers to shop than ever before, creating new opportunities for small businesses to connect with core segments and personalize messaging with data-based insights grounded in historical trends and real-time behaviors. The ability to target individuals based on where they have previously been is tremendously valuable as consumer behavior has been required to adjust to ever-changing guidelines at the state/city and local level.
Make personalization a priority to stand out from e-commerce giants like Amazon. Offer true advice and perhaps extended warranties or return policies as a way to build trust. Value ads like tech support personally have gone a long way for our brand. Make sure you are encouraging and incentivizing customers to take the next step with your company.
During the pandemic, we took a fresh look into generational shopping habits, surveying 2,000 UK and 2,000 US consumers to find out if and how Covid-19 and the measures taken to fight it had permanently altered shopping behavior. These findings reveal that shopping behaviors are converging across generations.
More purchases will be made online, and when consumers do venture out to stores, they expect thorough, stringent safety practices as well as tools that help to make shopping as efficient as possible. Popular shopping events like Black Friday are likely to capture far less attention from consumers this year.
But on a positive note, consumers generally feel confident that their holiday budgets will be consistent with prior years and that the amount of time allocated for holiday shopping won’t change significantly.
I do not mean to suggest that you should stop using Amazon as a means to make a sale – just that investing in a marketplace that you personally have more control over and leveraging an integrated strategy (that will also include your Amazon pages) can prove to be the more lucrative option.
Here’s what you need to do to grow sales on your own website.
How do you engage customers when in-store shopping is in many places all but obsolete? One solution that brand retailers around the country have been digging into this year is shoppable video. Using recorded and live video streams, brands have been able to capitalize on the shift toward mobile video and give customers direct links to buy their products online.
Here are seven examples of shoppable video platforms brands are using right now.
As the pandemic continues, consumers are shifting their expectations of brands as well. They don’t just want coupons in their email anymore, they expect an intuitive browsing and checkout process, accurate inventory and out-of-stock notifications, curbside delivery, and fast shipping.
E-commerce is already a must-have, and small businesses who understand this and take steps to offer their customers a way to buy online will create a memorable experience, more long-term loyalty, and ultimately more sales this holiday season.
Marketers overuse the word “unique,” but the adjective actually applies to this year’s holiday season. Consumer-facing brands and retailers have not faced such an adverse economic environment for more than a decade, and they have never grappled with a Q4 in which driving customers to their stores came with daily, life-or-death stakes.
I spoke to Michele Marzan, chief strategy officer at MainAd, about these holidays’ unprecedented challenges and unexpected opportunities.
“Retailers are responding to social distancing guidelines [this] year and preparing for potential decreases in spending by kicking off promotions earlier than we’ve ever seen,” says Dosh CEO Ryan Wuerch.
Wuerch says Covid-19 safety protocols require a more elongated approach to holiday marketing. Kohl’s, L Brands, and Macy’s have all referenced pulling forward holiday promotions, and Amazon’s Prime Day later this month seems perfectly timed to pull in early holiday shoppers.
The holiday season is among the most active shopping periods of the year. In 2020, pay particular attention to consumer budgets, earlier in-season sales and messaging, digital channels for holiday deliveries, and digital experiences for families celebrating at a distance.
Customer experience isn’t anything new, but new ideas can be applied here, especially in the digital space. The question now revolves around how to create the same welcoming environment you’d create in a physical store online. It can be as simple as choosing colors for your website to elicit certain moods or using certain tech features like a chatbot to welcome customers as they “enter” your store. And it’s about making sure that customers can find your store — and this is where our affiliates become a key part of our strategy.