The early results of our annual survey indicate that suppliers of local marketing and commerce technology and services see their customers continue to increase spending on social media and mobile marketing — and their own investments are following the money.
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Why Snapchat Axed Yahoo from Discover (Fast Company)… What’s Actually Working in Digital Advertising? 8 Publishers on How They’re Bringing in Money (Nieman Lab)… Yelp Is Using Image Search to Change How It Finds You a Bar (Wired)…
Internet advertising revenues surged in the first half of 2013, reaching $20.1 billion on continued growth in the mobile sector, according to new study commissioned by the IAB, and conducted by PricewaterhouseCoopers. Mobile revenues, which include both smartphones and tablet media, more than doubled in Q1 and Q2, growing from $1.2 billion in 2012 to over $3 billion this year…