The Pandemic Prompted a Programmatic DOOH Revolution. Here’s What Comes Next

Rather than stunting DOOH’s long-term growth, the pandemic instead led to DOOH becoming a more nimble and integrated part of advertisers’ overall media mixes.

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The Convenience Consumer Is Here to Stay

The convenience consumer values brands that meet them where they are, allowing them to act on their own terms. Tech allows retailers to cater to these customers.

One Year Later: How Covid Hit Ad Tech and How It’s Recovering

Covid bludgeoned ad spend, cut budgets, and forced ad tech providers to get crafty to survive. On top of that, 2021 is throwing its own curveballs, especially related to privacy, as Apple and Google downgrade tracking.

Marketing in 2021: Universal ID Race and Creative Efficiency

Marketing in 2021 will bring a universal ID race that The Trade Desk is leading, though Amazon DSP is a dark horse. It will also spur greater creative efficiency.

Reflections on 2020 in Local: Innovation by Necessity

From a big-picture perspective, innovative tech providers are recognizing that SMBs don’t need all the bells and whistles that may come with an enterprise solution. They need tech that solves critical everyday problems that are common across the local landscape. 

Yelp Lets Users Fact-Check Local Business Covid Safety

Despite the vaccine rollout and improving economic sentiment, a majority of consumers remain concerned about engaging with local businesses in many places across the US. Yelp is now allowing businesses to provide more information about health and safety practices to customers in hopes of fueling a quicker recovery.

3 Changes in CTV That Will Endure in 2021

While this year has seen so much change in TV, I expect even more next year, especially given that there is so much uncertainty related to Covid-19. With that in mind, here are three CTV predictions for 2021 and the ways they stand to impact the industry. 

Contactless Pay Is the Next Big Pivot in Retail CX

Remember when Amazon launched Prime? The entire retail customer experience (CX) changed overnight — for everyone. The bookseller-turned-everything-seller suddenly offered low prices and fast and free delivery, leading traditional retailers to pivot drastically to keep up with their mega-competitor.  

But sometimes, unexpected CX overhauls are a good thing — especially when competitors have to pivot, too.  

SMBs Face Long Road to Recovery in 2021

Sixty-eight percent of SMBs say they are still experiencing a negative impact from the pandemic, and the percentage of business owners experiencing “significant” impact jumped 7% to 50% from June to November.

Businesses that thought the crisis was heading in the right direction back in October are feeling differently today as they see holiday sales figures begin to roll out, and they’re scrambling to find tools, strategies, and other lifelines to help them get by.

5 Local SEO tips for Businesses during Covid-19

SEO has not been spared by the pandemic. It is more important than ever to make sure that new customers in your local community can find you in search results. 

In this article, we will look at 5 SEO tips that will help you boost your visibility online during Covid-19. 

Why More Brands Are Asking for Local Search Data

Google search ad traffic has dropped across all devices, with mobile taking the biggest hit. Mobile traffic has been down an average of 24% since the pandemic began in February. Brands have been adjusting their digital strategies to account for the shift, including changing up their search ads with enhanced location targeting and more relevant keywords.

But achieving that high level of optimization requires a type of local search data that isn’t easily accessible through Google alone. That’s created a hole in the marketplace that the intelligence platform Adthena is looking to fill.

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How DTC Brands Are Adapting to Covid-19

When Covid shut down the world, it wasn’t just traditional retailers that were hit. DTC brands were, too. Shifts in consumer shopping habits during the pandemic forced DTC brands to alter the ways they think and they still came up on top. As the world continues to navigate our new normal, we hope that others can learn from the strategies DTCs are implementing. 

Re-engaging Consumers Amid and After Covid-19

Shortly after the pandemic caused retail stores around the country to rapidly adapt their business models to address shutdowns and changes in consumer habits, CodeBroker conducted research to explore how shopping behaviors were changing. 

The resulting report, Consumer Shopping Habits During the Covid Pandemic, offers insights into what has changed, which changes are likely to persist even after the pandemic subsides, and what retailers can do to protect their bottom line.

How Local Retailers Can Reach Mission Shoppers this Holiday Season

The mission shopper is focused on getting in and out of stores as quickly as possible. They spend less time, and less money, in stores, and their mindset is different from the lighthearted holiday shoppers of yesteryear—or even last year.

Understanding this consumer archetype will prove critical to retail success this holiday season.

Qualifying and Quantifying 2020’s E-commerce Surge

Spending hasn’t declined — it’s just shifted. One of the themes we’re seeing is that the standouts of 2020 are those who have shifted with it. We’re talking here about a broad definition of e-commerce — not just ordering things online, but any digital or mobile purchase.

For example, in local commerce, these digital fulfillment models include mobile order-ahead functions in QSR and coffee. They also include curbside pickup for physical goods. And in an even broader sense (and looking forward), they will include touchless or cashier-less retail in a post-Covid era of physical retail.

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The Most Important Local Search Updates of 2020

This has been the most active year in the history of local search when it comes to the introduction of new features. Google recently announced that it had made nearly 250 updates to Google Maps since the start of the pandemic, and just about every other local publisher, including Yelp, Bing, Foursquare, TripAdvisor, and even Apple Maps, has been busy.

As we near the end of this unusual year, I thought it would be useful to take stock of these changes and note the ones that are the most significant.

How to Beat Amazon and Walmart at E-Commerce amid Covid-19

Make personalization a priority to stand out from e-commerce giants like Amazon. Offer true advice and perhaps extended warranties or return policies as a way to build trust. Value ads like tech support personally have gone a long way for our brand. Make sure you are encouraging and incentivizing customers to take the next step with your company. 

How Email Publishers Are Thriving and Adapting amid the Pandemic

Over the past eight months, while so many channels have faltered, email publishing has flourished. Email open rates grew by 13% year-over-year between January and April, while conversion rates rose by 17%, peaking in March. Media companies have increased their email frequency significantly since the pandemic began, and retail email volume has risen as well.

Covid-19 Will Make the Workplace a Privacy Hotspot

More than a third of the 2,600 respondents in the survey said they want no relaxation of privacy laws due to the pandemic, 43% don’t want employers conducting medical checks and requesting health information, and nearly two-thirds don’t support disclosing information about infected individuals. While everyone wants to get back to business as usual, employers need to be careful that their efforts to monitor the health of employees and prevent the spread of the virus remain respectful of employee privacy and aren’t intrusive. 

Have Generational Shopping Habits Changed for Good?

During the pandemic, we took a fresh look into generational shopping habits, surveying 2,000 UK and 2,000 US consumers to find out if and how Covid-19 and the measures taken to fight it had permanently altered shopping behavior. These findings reveal that shopping behaviors are converging across generations.