How to Beat Amazon and Walmart at E-Commerce amid Covid-19

Make personalization a priority to stand out from e-commerce giants like Amazon. Offer true advice and perhaps extended warranties or return policies as a way to build trust. Value ads like tech support personally have gone a long way for our brand. Make sure you are encouraging and incentivizing customers to take the next step with your company. 

How Email Publishers Are Thriving and Adapting amid the Pandemic

Over the past eight months, while so many channels have faltered, email publishing has flourished. Email open rates grew by 13% year-over-year between January and April, while conversion rates rose by 17%, peaking in March. Media companies have increased their email frequency significantly since the pandemic began, and retail email volume has risen as well.

Covid-19 Will Make the Workplace a Privacy Hotspot

More than a third of the 2,600 respondents in the survey said they want no relaxation of privacy laws due to the pandemic, 43% don’t want employers conducting medical checks and requesting health information, and nearly two-thirds don’t support disclosing information about infected individuals. While everyone wants to get back to business as usual, employers need to be careful that their efforts to monitor the health of employees and prevent the spread of the virus remain respectful of employee privacy and aren’t intrusive. 

Have Generational Shopping Habits Changed for Good?

During the pandemic, we took a fresh look into generational shopping habits, surveying 2,000 UK and 2,000 US consumers to find out if and how Covid-19 and the measures taken to fight it had permanently altered shopping behavior. These findings reveal that shopping behaviors are converging across generations.

This E-commerce Startup Is Helping DTC Brands Navigate the Pandemic

While other firms in the retail infrastructure and logistics space are struggling, Whitebox is closing on a Series B funding round of $18 million. CEO Marcus Startzel says timing has played a key role in his company’s success. Whitebox was focused on solving e-commerce challenges for brands before the pandemic began, but the opportunities to work with major brands to improve and automate the e-commerce process have only grown over the past few months.

Why Marketers Must Invest in Localized Media Strategies

We’re seeing uneven recoveries in both localized Covid-19 outbreaks and economies across the nation. This unpredictability, coupled with new essential needs, supply chain disruptions, and business realities (stores closing, competition rising), have rendered previously effective marketing tactics virtually irrelevant. A ground-up, local approach can help brands and marketers solve for all these new challenges by reducing waste and delivering on those essentials that consumers need during these atypical times.  

Managing a Remote Team: 3 Tips From a Cool Manager

Striving to be a cool manager in the workplace is one thing, but managing a remote team in a global pandemic presents a whole new set of challenges that none of us had ever experienced before. Your team may face distractions when working from home, technical difficulties with video calls, a poor internet connection, among other unusual challenges. 

When confronted with these issues, it can be hard to hold your team accountable and maintain positive relationships in the same ways you did previously. But as a manager, it’s your time to step up to the challenge, reassess your leadership strategy, and keep your cool while navigating the new normal.

Has Covid Killed the Single-Day Sale?

Limited-time offers and one-day sales are a mainstay of the holiday shopping season. But this year is unlike any other, and retailers are taking a different approach.

With Covid-19 restrictions limiting the number of customers who can be inside a store at any given time, retailers are looking at extending the shopping season to accommodate socially distant crowds.

Accelerated Digital Transformation Levels Playing Field for Local Businesses

As local businesses and SMBs adjust to their new realities, digital transformation initiatives have surged — namely in the form of pivoting to e-commerce selling and delivery models. Why? It’s no secret that online sales have taken the lead across the business landscape during Covid-19, and that is likely to continue. 

How Consumer Behavior Toward Auto Ads Changed During Covid-19

As one of the largest spenders on digital advertising in the U.S., the automotive industry is a bellwether. Prior to the pandemic, the automotive industry had consistent double-digit growth in digital ad spending. That growth was forecast to continue through the end of 2020 — then, in March, everything changed.

The Brandify Consumer Holiday Survey: Shopping Habits Likely to Shift Dramatically

More purchases will be made online, and when consumers do venture out to stores, they expect thorough, stringent safety practices as well as tools that help to make shopping as efficient as possible. Popular shopping events like Black Friday are likely to capture far less attention from consumers this year.

But on a positive note, consumers generally feel confident that their holiday budgets will be consistent with prior years and that the amount of time allocated for holiday shopping won’t change significantly.

Retailers Embrace Mobile As Pandemic Holiday Shopping Ramps Up

While this holiday season will be unlike any other, retailers have reason to be optimistic. Holiday sales are set to rise 1% to 1.5%, with e-commerce growing as much as 35%. Consumers are expected to spend between $1.147 trillion and $1.152 trillion between November and January. Much of that spending will happen with large retail chains that have omni-channel experiences already set up, and that has smaller retailers rushing to put their own mobile strategies in place.

How 5 Retailers Are Using AR for Covid-Compliant Try-Ons

With hygiene and customer safety now a top priority, more retailers are beginning to use AR to simulate the try-on experience. Whether they’re “trying on” items at home or in-store, AR tools are giving retailers a way to assist customers in their buying decisions as they virtually test out thousands of products using their mobile devices.

Here are five examples of how innovative retailers are taking full advantage of AR in the Covid era.

Identifying Content Opportunities from SEO Keyword Trends During Covid-19

Keywords that were optimized to improve inbound sales aren’t doing their job because people are no longer inputting those search terms. Does that mean that your product or service isn’t needed? No, absolutely not. Your brand’s content is needed. But the keyword trends that you had been relying on have changed.

To be able to once again reach your audience, you need to study search trends as they stand now and determine how you can create content around those terms.

Location Data Says Krispy Kreme’s Times Square Plan May Be Half-Baked

As someone who studies human mobility in New York routinely, I am compelled to question the pandemic-era business logic behind this aggressive expansion. The world will go back to normal or something like it one day, but, by using our human mobility data sets and assuming a continuation of current trends, we can see there is little evidence that these new Krispy Kreme locations will draw enough foot traffic in the coming months and quarters to survive, let alone thrive. 

Covid-19 is Boosting Mobile Use, and These Apps Are Taking the Lion’s Share

With many social options put on hold, people find solace in retail therapy. Between April 2019 to 2020, the cost to acquire a user who completes a first purchase in a shopping app has decreased by more than half (50.6%), compared to the same period in 2018. Similarly, the cost to acquire a registration ($8.76) has dropped nearly 40%.

Plus, with a 40% increase in purchase engagement year-on-year — and 110% increase over two years — it’s clear conditions are positive for marketers to reach and engage a highly motivated, high-value audience.

Self-Serve Restaurant Ordering in a Post-Covid World

We expect to see a continued rise in touchless retail shopping and contactless transactions à la Amazon Go Stores.

But one of the less-discussed technologies in the Covid-advantaged bucket is self-serve mobile restaurant ordering. The idea is that ordering and paying from your table can reduce server interaction — which has Covid and non-Covid benefits considering it can save diners’ lives and their time.

Power of Influencers May Be Growing amid Pandemic

As many as 21% of consumers have made their first-ever influencer-driven purchase since the Covid-19 outbreak struck the US, according to new research by martech firm Valassis.

The firm speculates that this apparent increase in the power of influencers may be related to a boost in social media usage among consumers stuck at home.

Holiday Sales Are Starting Earlier Than Ever. Here’s Why

“Retailers are responding to social distancing guidelines [this] year and preparing for potential decreases in spending by kicking off promotions earlier than we’ve ever seen,” says Dosh CEO Ryan Wuerch.

Wuerch says Covid-19 safety protocols require a more elongated approach to holiday marketing. Kohl’s, L Brands, and Macy’s have all referenced pulling forward holiday promotions, and Amazon’s Prime Day later this month seems perfectly timed to pull in early holiday shoppers.

Location Weekly: Walmart Delivers Covid Tests via Drone

In this episode of Location Weekly, the Location-Based Marketing Association covers Walmart delivering Covid tests via drone in Vegas, United Airlines launching an interactive flight search map, Amazon Sidewalk moving beyond the connected home, and Toronto-based WXM Tech cooking up TraffikFlo for Covid traffic management.