The Grand Reopening: DOOH Strategies to Capitalize on Lifted Restrictions

DOOH screens can be found in most of the locations that consumers were restricted from over the past year — such as bars, restaurants, malls and movie theaters — as well as essential places that consumers continued to visit, including convenience stores, gas stations, subways, grocery stores, and more. Now that people are returning in droves to these environments, marketers are using a variety of DOOH strategies to reach consumers. Let’s review those tactics.