Brand Building or Performance Marketing Why Multi-Location Brands Must Invest in Both Street Fight

Brand Building or Performance Marketing? Why Multi-Location Brands Must Invest in Both

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Brands have long grappled with the decision of how to allocate marketing dollars across brand building and performance marketing. Building sustainable brand awareness and a strong reputation requires a long-term investment with tough-to-measure results. Performance marketing delivers more immediate local leads and sales. It’s easy to see why many brands overinvest in performance marketing at […]

Surveys 2.0: Chatmeter’s AI-Driven Solution for Enhanced Customer Insights

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Chatmeter has announced the release of Surveys 2.0, a new solution from its Pulse Ai: Signals platform. This AI-driven tool offers multi-location brands a 360° view of customer insights by continuously analyzing survey data, reviews, and social data in real-time. This looks to be the first time such comprehensive, real-time analysis has been available in […]

Chatmeter's Local Pages 2.0 : SEO for Multi-Location Brands Street Fight

Chatmeter’s Local Pages 2.0 : SEO for Multi-Location Brands

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Chatmeter, a leader in multi-location intelligence, has announced the release of Local Pages 2.0, a solution designed to help multi-location brands dominate page one search results in each of their local markets. This newly released solution creates optimized pages that integrate seamlessly with location listings, providing a potentially powerful tool for businesses looking to enhance […]

Stepping Up Brand Protection with AI-Powered Risk Monitoring Street Fight

Stepping Up Brand Protection with AI-Powered Risk Monitoring

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Maintaining a positive online reputation is extremely important for businesses in our digital world, especially for multi-location brands. With the rise of social media and online review platforms, negative commentary and potential crises can spread rapidly, posing significant threats to a company’s reputation and profitability. In an attempt to help MULO marketers address this challenge, […]

How Consumers Are Rewriting the Rules for Brand Accountability Street Fight

Voices Amplified: How Consumers Are Rewriting the Rules for Brand Accountability

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Today, consumer voices can be magnified across channels with the click of a button. The power of the consumer is undergoing a seismic shift, providing both opportunities and challenges to  businesses around the world as they rewrite the “rules” of brand accountability. Traditional online review sites are no longer the only medium to share opinions. […]

Chatmeter Advances Multi-Location Reputation Management with Pulse AI: Signals

Chatmeter Advances Multi-Location Reputation Management with Pulse AI: Signals

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Chatmeter, a leader in reputation management and multi-location intelligence, unveiled Pulse AI: Signals, a tool that leverages AI to provide real-time, actionable insights from customer commentary. This recently released solution marks a shift in how multi-location businesses can approach reputation management, setting new standards. Real-Time Insights for Multi-Location Businesses Traditionally, multi-location brands relied on keyword-matching […]

Mult-location brands and customer experience

How Multi-Location Brands Can Improve Customer Experience

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According to recent reports, 43.5% of brands agreed that positive CX is a critical differentiator when it comes to getting an edge on the competition. Creating positive customer experiences seems like a no-brainer, but in reality bridging the CX perception gap between customer service, marketing, and sales teams and potentially 10s or 100s of store […]

Report: Consumers Seek New Channels to Access Online Reviews

Report: Consumers Seek New Channels to Access Online Reviews

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According to a new consumer survey conducted by the reputation management company Chatmeter, 39% of people say they like the idea of using technology like ChatGPT for review information, and more than 30% like the idea of reading customer reviews in the metaverse. 

Retailers Succeed at Listings, Struggle on Rankings, Review Response

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Retailers scored best on average on listings, suggesting that management is succeeding at getting multi-location stores to optimize the fundamentals of their online presence. The poorest average category score, rankings, indicates brands are failing to pop up when consumers search for unbranded items. At a time when consumers are increasingly searching for items “near me” instead of brand-name stores where they could find those items, businesses stand to gain if they invest in non-brand-specific keywords.

Retailers Leverage Prime Day to Boost Offline Sales

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Unlike other shopping “holidays,” like Black Friday and Cyber Monday, Amazon Prime Day is specific to a single retailer. But as the event grows, other retailers—both online and offline—are finding ways to leverage the anticipation that consumers are feeling.

Last year, 63% of Prime Day shoppers said they visited competing websites to compare prices. This is a major opportunity for online retailers to capitalize on the spike in traffic and provide consumers with personalized and targeted offerings and exclusive deals.

Chatmeter Scores New Funding Amid Hiring Spree

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Local brand management platform Chatmeter announced a new investment by Providence Strategic Growth aimed at helping the company increase its ambitions further after hiring 25 employees over the course of six months. The terms of the deal were not disclosed.

Openings and New Hires at Chatmeter, AffinityX, and Gravy Analytics

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Every two weeks, Street Fight rounds up some of the latest hires and new openings in the hyperlocal marketing, tech, and media industries. This week’s roundup includes hires and openings at Yes Lifestyle, Observer Media, iSeatz, DialogTech, Blis, and Contently.

Chatmeter Report Reveals Keys to Dominating Local Ratings

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A recent report by reputation management company Chatmeter shows how retailers focused on in-store experiences and customer service managed to come out on top in online reviews over the holiday season.

How Marketers Must Prepare for the Voice-Connected Consumer

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As digital media surpasses traditional, marketers must prepare for the changes that will result from connected devices becoming a common source of customer experience. Local search will be of paramount importance as consumers turn to their voice devices, and eventually their connected cars and appliances

#SFSNYC: Chatmeter’s CEO on Why Local Reputation Management Matters for Brands

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Well-known brands may have national platforms and campaigns for reaching out to customers — but none of that matters if the company does not know what customers think of their local stores. That is where Chatmeter says it can help.

Reputation Management: Making the Connection with Small Businesses

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Now that everyone has a timeline of online activities going back several years — one that family members, prospective employers, and potential life partners are looking at and judging us by — we have all become public figures to an extent, and at the same time we’ve had to transform ourselves into hall monitors of our own online activities. So why hasn’t reputation management become a de facto part of every small business marketing plan?