Street Fight Daily: Facebook Challenges Slack, Deliveroo Launches Platform for Delivery-Only Kitchens
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Facebook Looks to Seize Control of the Workplace with Free Offering, Workplace Standard… Deliveroo Launches Platform for Restaurants to Open Delivery-Only Kitchens… Audience Measurement Struggles to Keep Up with Changing Viewing Behavior…
How Retailers Can Use Social Media for Better Customer Support
A new survey by the marketing agency Rational Interaction found that 92.5% of brands are failing to meet their customers’ social customer care expectations. Here are seven strategies for how brands and retailers can offer better customer support across all the social channels that their customers use.
Street Fight Daily: Twitter Adds Location Sharing Tools for Businesses, AOL and Yahoo Become Oath
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Twitter Adds Location Sharing for Businesses Offering Customer Support via DMs… AOL and Yahoo Will Become Oath Following Verizon Deal… Consumer Adoption of Voice Assistants Doubled in Q1: Here’s Why…
Street Fight Daily: Facebook Recommends Local Businesses, Google Maps Supercharges Location Sharing
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Facebook Tests an Enhanced Local Search and Discovery Feature Offering Business Suggestions… Google Maps Supercharges Location Sharing, Begins Drooling Over Your Data… AT&T, Verizon Pull Ads from Google Over ‘Hate’ Videos…
Street Fight Daily: Alexa Now Sets Up 2-Hour Deliveries, Walmart to Make More E-Commerce Acquisitions
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Amazon Extends Alexa’s Voice Shopping Smarts to Include 2-Hour Prime Now Deliveries… Walmart E-Commerce CEO Marc Lore Says the Company Will Make More Acquisitions… Yext Hits $124 Million in Revenues in 2016-2017…
Street Fight Daily: Walmart Acquires ModCloth, Marketing Tactics Divide Consumers by Generation
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Millenials Follow Brands; Gen-Xers, Contests; Boomers, Promotions… Walmart is Acquiring ModCloth, the Online Women’s Fashion Retailer… Introducing Marketing-Stack Management, Powered by Enterprise Machine Learning…
Street Fight Daily: Intel Buys Mobileye for $15.3B, NJ Journalists Start Local Paper
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Intel is Paying $15.3 Billion to Acquire Mobileye… After Punishing Layoffs, New Jersey Journalists Start Up Their Own Local Paper… Optimizing Digital Marketing Performance to Drive Business Performance…
Local News Is Struggling — But Handouts From Digital Giants Aren’t the Answer
Two very smart thinkers about the future of American journalism have called for Facebook and other hugely prosperous digital enterprises to pay reparations for what their success is allegedly costing journalism and democracy. I’ve worked in journalism all my life, but I don’t buy these arguments.
Street Fight Daily: Lyft Seeks $500 Million in New Funding, Snap Values Itself at $24B on Eve of IPO
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Lyft Seeking At Least $500 Million in New Funding… Snap Officially Sets Stock Price at $17, Raising $3.4 Billion in IPO… Instacart to Raise $400 Million as Other On-Demand Startups Die Around It…
Survey: Merchants Gain Social Media Sophistication, Rate it Most Effective Tactic
Over the past several years, Street Fight has seen these local merchants shift their marketing budgets away from traditional media like newspapers, print Yellow Pages, and local broadcast towards digital marketing and media. That trend continues in a new survey that we conducted earlier this year.
Zuckerberg Raises the Right Questions – Local News Should Answer Them
Mark Zuckerberg posted a remarkable manifesto on Feb. 16 about our fractured communities and how to heal them. But why was Facebook’s founder and CEO saying this first? Why aren’t America’s news publishers, especially local ones, defining the crisis and offering their blueprints for solving it? Zuckerberg’s manifesto was 5,735 words long, but its core was these 138 […]
Can Open Source Thinking Create a Sustainable Business Model for Local Journalism?
Open source software changed the landscape for the entire computing industry. Rather than commoditizing software completely, it actually made software development easier and more productive. I see tremendous parallels in the publishing industry today.