News and Analysis
Netflix Takes on YouTube. Should Podcasters and Advertisers Rejoice?
If we’re “Netflix and Chillin,’” consuming movies, streaming series, and other entertaining and inspiring content, why don’t we listen, watch and learn from podcast content creators too? Now we can. Netflix is entering the podcast market, leveraging its massive database of more than 300M subscribers (and growing). Podcasts also show no sign of slowing down […]
Church’s Wants to Make Your Day
A new female buddy comedy is playing in theaters, and Church’s Texas Chicken not only has a cameo role, but a marketing tie-in. “One of Them Days” stars SZA, who had her own star turn in Kendrick Lamar’s Super Bowl half-time show earlier this month, and Keke Palmer (“Akeelah and the Bee)” playing roommates who […]
5 Reasons the Media Ignores (or Trashes) Your Brand
As someone who has sat on “both sides of the desk” (as a marketer and now a research analyst, trend spotter, and content creator), I have a unique perspective on media exposure. The right press — online, conventional, or some combination — feeds your public image when consumers search for your brand. What MULO (multi-location) […]
Commentary
Third-party Cookies, The Future is Here
The future is here. As the clock strikes midnight on December 31, 2023, another clock gets set into motion: the beginning of the end of third-party cookies. Google’s long-debated cookie depreciation will begin in January incrementally and support for them will be gone by the end of the year. While anyone tracking this environment has seen […]
Unveiling the Crystal Ball: 5 Predictions for Digital Advertising in 2024
As we say goodbye to 2023 and look forward to 2024, the digital advertising landscape is poised (yet again) for significant shifts and transformations. Here are five bold predictions that are set to reshape digital advertising in 2024. Political Ad Spend Will Soar to Unexpected Heights Creating Unanticipated CPM pain for ALL Marketers and Brands […]
The Evolution of Social Media Advertising in 2023: What Lies Ahead in 2024
In the rapidly shifting terrain of social media advertising, a single platform is stealing the spotlight, and it’s showing no signs of slowing down. TikTok, with its exponential growth, is racing ahead as one of the most prominent social platforms of 2023. But the story doesn’t end there. Meta, the tried and true veteran in […]
Latest Posts
Crant’s Ink Lantern Boosts Engagement for Brands
Crant, an AI training and consulting platform, has launched Ink Lantern, an AI platform that enables tracking and understanding of “brand Love.” “We see ‘brand love’ as that deep, emotional bond people form with brands, kind of like how you feel about your favorite band or sports team,” said Alvaro Meléndez, Co-Founder & CEO of […]
Sneak Preview: A Chat With Nick Dan-Bergman About Experiences
Nick Dan-Bergman is VP, Marketing & Insights at LaneTerralever (LT) and will be one of our featured speakers at Street Fight LIVE on November 7th at Meta’s Chicago headquarters. This one-day summit will be an amazing interactive experience (in the tradition of Street Fight gatherings in years past). So, we picked Nick to feature this week because his […]
The C in C-Stores Also Means Consolidation
C-stores (convenience stores) are huge within the MULO (multi-location) ecosystem. They include mega roadside complexes that have showers, EV chargers, food options, and (of course) restrooms. The size of these C-stores has expanded, and the brands now have bragging rights as they offer new services and bigger footprints. Check out this recent article. Corner delis […]
Streets Ahead: 64% of Google Searches End with Google
In this week’s Streets Ahead update we learn about new Google research from Rand Fishkin and a reduction in brand spending on TikTok 64% of Google Searches End with Google The News Rand Fishkin at SparkToro has released an updated version of his “zero click” search studies, with the last one published in 2021. This […]
Do Consumers Still Care About Amazon Prime Day?
The short answer is “yes.” And so do other retailers, who either take the Amazon Prime Day concept and make it their own or jump into the deal competition with brand-centric specials and massive ad spends Megan Thee Stallion is clearly into Amazon Prime Day. She’s this year’s spokesperson, hyping all the deals that will […]
Chatmeter’s Local Pages 2.0 : SEO for Multi-Location Brands
Chatmeter, a leader in multi-location intelligence, has announced the release of Local Pages 2.0, a solution designed to help multi-location brands dominate page one search results in each of their local markets. This newly released solution creates optimized pages that integrate seamlessly with location listings, providing a potentially powerful tool for businesses looking to enhance […]
MULO Rises in Chicago on November 7th. WHY?
When Street Fight was first launched, its live gatherings in NYC and LA were (almost) as cool as the Met Gala or the Oscars. Management changes and the pandemic meant in-person experiences were on hold for a while. The digital magazine was alive and well, but our readers consumed our content from the solitude of […]
BOOM: MULO Gyms and Wellness Studios are Healthy
As the population ages and people become more concerned about their appearance and longevity, MULO (multi-location) fitness options are bulking up! According to Athletech News, Vasa Fitness just added some heavyweights to its executive team and is planning to add more locations to its brand (which already has 57 units). This gym falls into the […]
Hooters Locations Go Bust, Along With Other MULO Restaurants
Sometimes, we writers can’t resist a great pun! (Hooters…bust…get it?). But now let’s get serious. Hooters is the latest MULO (multi-location) food chain to announce the closure of many locations. The sports bar just announced that it was closing underperforming stores (although they didn’t reveal an exact number). But just because a MULO restaurant brand closes […]
57% of Consumers Want Brands to “Get Personal” on Streaming Media
Despite the often negative buzz about consumer privacy and the ubiquity of shopping and dining data, a new study revealed that most U.S. consumers (57%) prefer personalized ads to mass marketing when they’re watching streaming media. The study was done by Moloco, a machine-learning company. As advertising on streaming media has become more common, opportunities […]
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