News and Analysis
As AI Adoption Grows, Nearly Half of Advertisers Plan to Bring Media Planning In-House
As AI reshapes how campaigns are planned, executed, and optimized, a growing number of advertisers are reconsidering one of the industry’s foundational structures: the role of external agencies in media planning. New research suggests that nearly half of brands are preparing to bring more of that function in-house, signaling a broader shift toward control, data […]
Programmatic DOOH Spend Set to Surge 49% as U.S. Marketers Shift Budgets
Programmatic digital out-of-home is entering a new phase of maturity in the U.S., shifting from an emerging test channel into a core component of digital media strategy. New research from VIOOH suggests that marketers are not only increasing investment sharply, but also rethinking how DOOH fits within broader programmatic and performance-driven planning. The headline number […]
Digital Remedy Takes on the Biggest Pain in Ad Performance
Advertising performance is becoming harder—not easier—to measure, especially for agencies managing campaigns across multiple channels and markets. A new platform from Digital Remedy aims to simplify that complexity, giving marketers a unified view of ad performance across CTV, display, audio, and more—and changing how they understand what actually drives results. The new Digital Remedy platform, […]
Commentary
Six Forces Pushing Sales & Marketing Toward a Breaking Point
Rising capital costs, tightening margins, accelerating AI adoption, and growing privacy pressure are converging into a single reality: inefficiency is no longer affordable. As 2026 approaches, sales and marketing teams are being pushed out of their silos by economic necessity, not organizational theory. Leaders are demanding clear, commercial-grade accountability across the entire go-to-market motion—forcing companies […]
Why Review Competition Breaks at Scale for Multi-Location Brands
Google reviews have become one of the most powerful competitive signals in local search — influencing Local Pack visibility, consumer trust, and increasingly, how brands surface in AI-driven discovery experiences. But while review strategy is relatively straightforward for single-location businesses, it becomes far more complex and fragile at scale for multi-location brands. For multi-location brands […]
Latest Posts
Enterprise Local SEO Has a Visibility Problem — And AI Search Is Making It Worse
Enterprise brands and multi-location businesses are investing more than ever in local SEO. Bigger budgets. Advanced tools. Experienced in-house teams and agency partners. Yet many multi-location brands are still missing a critical piece of the puzzle: true visibility at the location level. The culprit isn’t execution. It’s measurement — or more precisely, the lack of […]
Seedtag and IRIS.TV Bring Program-Level AI Targeting to Connected TV
Seedtag and IRIS.TV have formed a partnership to expand privacy-first neuro-contextual targeting in connected TV (CTV). The integration brings IRIS.TV’s program-level content signals into Seedtag’s AI engine, Liz, to improve contextual precision, scale, and transparency for advertisers. The collaboration focuses on strengthening program- and scene-level targeting in CTV without relying on identity-based signals. By combining […]
Guideline Bets on an “AI Factory” to Reinvent Media Planning
Guideline has unveiled a major expansion of its artificial intelligence strategy with the launch of the Guideline AI Factory, an internal innovation engine designed to accelerate how AI powers its ad intelligence data products and media plan management (MPM) technologies. The initiative marks a shift from standalone analytics capabilities toward embedded intelligence that directly supports […]
TikTok Is Becoming a Core Marketing Channel — Not Just a Social App
TikTok, once known purely for bite-sized content and entertainment, has evolved into a place people go to discover brands, learn what’s trending, and make decisions. With over 1 billion monthly active users globally and 200 million in the U.S.1, it’s become where someone might first hear about a product, look up a service, or decide […]
Study Finds Rewards Drive Bigger Baskets – and Brand Switching
A new 2026 study from XCCommerce found that 46.8% of shoppers buy more than planned or switch brands when redeeming rewards. The data suggests promotions are no longer just loyalty tools. They actively drive incremental spend, especially when offers are simple, timely, and delivered through owned channels like email and text. StreetFight spoke with XCCommerce […]
Why Stakeholder-Centric Localization Is Becoming Essential for Brand Trust
As audiences demand relevance and authenticity, brands must align messaging with local needs, values, and norms to maintain brand trust and credibility across communities. Localization is no longer optional, it has become foundational to trust. As audiences grow more selective and platforms reward specificity, generic, one-size-fits-all messaging is losing effectiveness. What resonates in one community […]
Why the VPPA Moment Feels Familiar to Marketers
When the Supreme Court agreed to revisit the Video Privacy Protection Act (VPPA), it immediately reignited concerns about video data, analytics tools, and privacy compliance. But for marketers, the significance of this moment isn’t the legal outcome itself — it’s the déjà vu. This feels familiar because the industry has been here before. As with […]
Tinuiti Report: Social Ad Spend Is Up
Social ad spend is shifting again — and the signals are coming into focus. New Q4 data from Tinuiti shows advertisers regaining confidence in TikTok’s U.S. future, increasing spend after months of pullback, while platforms like Instagram Reels, YouTube, Pinterest, and Reddit continue to absorb growing shares of social ad spend. As automation expands and […]
Six Forces Pushing Sales & Marketing Toward a Breaking Point
Rising capital costs, tightening margins, accelerating AI adoption, and growing privacy pressure are converging into a single reality: inefficiency is no longer affordable. As 2026 approaches, sales and marketing teams are being pushed out of their silos by economic necessity, not organizational theory. Leaders are demanding clear, commercial-grade accountability across the entire go-to-market motion—forcing companies […]
Wix Brings Vibe Coding Out of Experimentation and Into the Enterprise
Website creation is entering a new phase — one where ideas are translated into functioning digital experiences through conversation rather than code. Known as vibe coding, this prompt-driven approach has captured attention for its speed and accessibility, but until now it has largely remained experimental. With the launch of Wix Harmony, Wix is betting that […]
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Why the VPPA Moment Feels Familiar to Marketers
When the Supreme Court agreed to revisit the Video Privacy Protection Act (VPPA), it immediately reignited concerns about video data, analytics tools, and privacy compliance. But for marketers, the significance of this moment isn’t the legal outcome itself — it’s the déjà vu. This feels familiar because the industry has been here before. As with […]