Marketers Weigh the Downstream Effect of Changing Privacy Regulations

Virginia became the latest state to pass digital privacy legislation when Governor Ralph Northam signed the Consumer Data Protection Act (CDPA) earlier this month, but it won’t be the last. The piecemeal approach to privacy standards happening across the United States right now is creating a challenge for marketers who are faced with complicated, and sometimes conflicting, regulations.

AdColony: “There Is No Alternative Tracking”

Marketing tech companies are widely surfacing solutions to fill the data gaps that these privacy-oriented changes will yield. But companies differ on what approach will work best: IDs rooted in mobile devices or email log-ins, for example, or panel data that users consent to share with advertisers. Other companies and thought leaders are even more polemical, declaring that the era of targeting ads based on individual user behavior is coming to an end.

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How Advertisers Can Tackle Consumer Data Privacy and Protection

Regulatory frameworks work by putting more power in the hands of consumers. They help them to maintain better control over if, and what kind, of personal information a company can collect and utilize. Given that, future data sharing should be transparent and transactional. Trust is the new form of currency.

Not Every Agency and Ad Tech Firm is Decrying Google’s Privacy Moves

The big question is what Google’s shift portends for users and advertisers. Is it actually a boon to user privacy? Will it undermine digital advertising? Or will models like Google’s Federated Learning of Cohorts, which will allow targeting of groups of users with similar interests instead of targeting of individuals per se, fill the gaps?

Growing Your Local Business While Keeping Consumer Privacy Top of Mind

Feeling overwhelmed by the apparent complexity of data privacy laws is understandable. But these issues are experienced by marketers throughout the country, and there are many resources available to help your business become compliant.

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Street Fight’s March Theme: Pursuing Privacy

Following last month’s theme of “Disrupting Retail” we shift attention in March to “Pursuing Privacy,” a look at the shifting world of location data and internet tracking.

Email’s Role in the Future of Internet Tracking

Advertisers need a way to track consumers online with their consent and target them. As the name of his company suggests, GetEmails CEO and founder Adam Robinson says email is a large part of the answer.

Expert Roundup: How Will Retail Transform in 2021? Part II

In part II of our retail expert roundup, we cover mixed reality’s role in retail, data, and privacy compliance, and how retail can recover and rebound in 2021.

Retailers Use AI to Rebuild the Customer Experience

Retailers are using artificial intelligence to enhance the customer experience and also run their own back-end operations more efficiently.

Expert Roundup: How Will Retail Transform in 2021?

Retail transformation experts expound on Google and Amazon’s approaches to e-commerce, managing customer relationships, and targeting after cookies.

How Restaurants Are Using Interactive AR in 2021

Restaurants, retailers, and other local businesses looking to engage customers in a socially-distant way are giving AR-enabled interactive experiences a try.

5 Cashierless Retail Platforms

In a bid to minimize contact between customers and employees, retailers have started investing more heavily in these cashierless retail platforms.

New App, AllCart, Tackles Grocery Shopping in a Post-Pandemic World

Supermarkets look a lot different in 2021 than 2020, and the changes have everything to do with the pandemic. AllCart, a new app for nearby grocery deals that launched just this week, believes it can help consumers make sense of the madness.

Street Fight’s February Theme: Disrupting Retail

We’re focusing Street Fight’s February coverage on the tech disrupting retail. Curbside pickup, AR, and more are transforming retail as we head into 2021.

3 Big Tech Predictions for 2021

Welcome to 2021: another year where everything will change faster than ever. Speed will define the year, as it did in 2020. Consumer behavior is rapidly shifting, and the big tech firms that define the e-commerce landscape are becoming more agile as a result. Amazon, Apple, Facebook, and Google aren’t going to slow down even […]

Predictions Roundup: Organic Search and Cookie Deprecation

Experts assess changes to local search and location marketing in the wake of Google search updates, privacy changes, and cookie depreciation.

Digital Advertising’s Big Moves in 2021

2020 was a challenging year for digital advertising, and there’s no reason to think 2021 won’t be as well. The industry is facing several issues, including privacy and cookies, ad tech dominance and ad fraud. And they’re all coming to a head now. With that in mind, here are five big moves I anticipate this […]

5 Digital Transformation Steps for Retailers in 2021

Retailers need to prioritize digital transformation. They should focus on omnichannel acceleration, inventory transparency, and customer communication.

Brick-and-Mortars Pivot to Logistics, Entertainment

Brick-and-mortar retailers are using storefronts as warehouses, logistics hubs, and entertainment venues in the wake of Covid-19 disruption.

Google’s Ads Data Hub Should Be on Every Marketer’s Radar

Ads Data Hub incorporates privacy by design and is first-party data-driven, which is crucial in today’s environment. It is built on a future-proof cloud architecture, meaning as technology continues to evolve, ADH will stay relevant. With all of its capabilities, ADH should be on every marketer’s radar.