Virginia became the latest state to pass digital privacy legislation when Governor Ralph Northam signed the Consumer Data Protection Act (CDPA) earlier this month, but it won’t be the last. The piecemeal approach to privacy standards happening across the United States right now is creating a challenge for marketers who are faced with complicated, and sometimes conflicting, regulations.
Marketing tech companies are widely surfacing solutions to fill the data gaps that these privacy-oriented changes will yield. But companies differ on what approach will work best: IDs rooted in mobile devices or email log-ins, for example, or panel data that users consent to share with advertisers. Other companies and thought leaders are even more polemical, declaring that the era of targeting ads based on individual user behavior is coming to an end.
Regulatory frameworks work by putting more power in the hands of consumers. They help them to maintain better control over if, and what kind, of personal information a company can collect and utilize. Given that, future data sharing should be transparent and transactional. Trust is the new form of currency.
Feeling overwhelmed by the apparent complexity of data privacy laws is understandable. But these issues are experienced by marketers throughout the country, and there are many resources available to help your business become compliant.
Following last month’s theme of “Disrupting Retail” we shift attention in March to “Pursuing Privacy,” a look at the shifting world of location data and internet tracking.
Advertisers need a way to track consumers online with their consent and target them. As the name of his company suggests, GetEmails CEO and founder Adam Robinson says email is a large part of the answer.
In part II of our retail expert roundup, we cover mixed reality’s role in retail, data, and privacy compliance, and how retail can recover and rebound in 2021.
Retailers are using artificial intelligence to enhance the customer experience and also run their own back-end operations more efficiently.
Retail transformation experts expound on Google and Amazon’s approaches to e-commerce, managing customer relationships, and targeting after cookies.
Restaurants, retailers, and other local businesses looking to engage customers in a socially-distant way are giving AR-enabled interactive experiences a try.
In a bid to minimize contact between customers and employees, retailers have started investing more heavily in these cashierless retail platforms.
Supermarkets look a lot different in 2021 than 2020, and the changes have everything to do with the pandemic. AllCart, a new app for nearby grocery deals that launched just this week, believes it can help consumers make sense of the madness.
We’re focusing Street Fight’s February coverage on the tech disrupting retail. Curbside pickup, AR, and more are transforming retail as we head into 2021.
Welcome to 2021: another year where everything will change faster than ever. Speed will define the year, as it did in 2020. Consumer behavior is rapidly shifting, and the big tech firms that define the e-commerce landscape are becoming more agile as a result. Amazon, Apple, Facebook, and Google aren’t going to slow down even […]
Retailers need to prioritize digital transformation. They should focus on omnichannel acceleration, inventory transparency, and customer communication.
Brick-and-mortar retailers are using storefronts as warehouses, logistics hubs, and entertainment venues in the wake of Covid-19 disruption.
Ads Data Hub incorporates privacy by design and is first-party data-driven, which is crucial in today’s environment. It is built on a future-proof cloud architecture, meaning as technology continues to evolve, ADH will stay relevant. With all of its capabilities, ADH should be on every marketer’s radar.