How Dallas Morning News Tunes Its Ear to Connect With Its Diverse Audiences
“I’m not saying that an audience-first culture didn’t exist at the newspaper, say, 75 years ago. But how do we reach today’s audience? It’s not enough to put all the news that we decided is important on the front page and expect everyone to read that as part of their shared experience,” says Nicole Stockdale, director of digital strategy at the Dallas Morning News.
Not All Burrito Eaters Are the Same: Why Advertisers Need to Think Local
With the new wave of technology tools on the market, marketers can access detailed reporting to identify specific data points that are performing, or not performing, and then optimize their campaigns accordingly to improve results and curb wasted expenditure. Leveraging unstructured data for audience localization should be a top consideration.
Is Google Playing the Long Game with SMB Websites?
“When you look at this Website growth + the Local Knowledge Panel with Posts + AMP + Progressive Web Apps, we are starting to see the outlines of an “open web” that Google totally controls. Or at least they control the profitable parts,” Mike Blumenthal tells David Mihm in their latest biweekly column.
Data is Technology’s Currency: Increase Its Value by Maintaining Accuracy
By defining their organizations’ definition of “accuracy,” allocating marketing resources to external solution providers that can provide unique data sets pulled from mobile phones, and ensuring all data is as up to date as possible via location-based approaches, marketers will begin to see an improvement in the quality and transparency of the data they purchase.
How Giant GateHouse Media Performed in Harsh Duke Study of Local News Sites
I went to Bill Church, senior vice president of news at GateHouse Media—the biggest publisher of newspapers in the U.S.—with questions about the quality of GateHouse sites that were put under the microscope in a 100-community study from Duke University that painted a critical picture of news deserts across the country.
Use Mobile Coupons to Get Above the Noise this Holiday Season
Since many retailers use the same strategies and tactics to capture consumer attention during the holidays, rising above the noise happens only for a few. This may be the season to plan smarter, not louder, and the answer may be the use of mobile coupons.