Location-Based Marketing Association: Facebook Cuts Off Some Location-Based Services
In this episode of Location Weekly, the Location-Based Marketing Association covers Facebook cutting off several of their location-based services, AT&T launching a location-based routing service for 911 calls, TikTok and Foursquare partnering on in-store visit data, and Unilever rolling out a hailable ice cream truck.
Location-Based Marketing Association: Walmart, Snapchat, and Allrecipes Team Up on AR
In this episode of Location Weekly, the Location-Based Marketing Association covers Walmart, Snapchat, and Allrecipes teaming up on AR lenses for healthy choices, Joann stores partnering with Radar for in-store mobile offers, HomeStart saving families from eviction by selling digital apartments in the Cornerstone metaverse, and Italian start-up VADO connecting vending machines to delivery apps like UberEats.
To Crack Open CTV’s Data Issue, Give Publishers the Benefit of the Doubt
There is an opportunity to take some of the best strategies from decades of linear TV buying and selling and bring that forward. Adding intelligence on the supply side for CTV, while at the same time empowering the buy side to use that data to deliver scale, ensures that video has the breadth to do what it does best: power awareness and build brands.
Combating Ad Fraud with Machine Learning and Human Supervision
While machine learning and artificial intelligence are on the rise within ad fraud prevention efforts, it’s becoming clear that machines, despite their competence for processing knowledge, can’t fight the battle alone. Ultimately, humans are much more adept at understanding and applying logic. That’s why a combination of machine learning and manual, human intervention is crucial in the fight against ad fraud.
Location-Based Marketing Association: OOH Trace Launches a Platform for Real-Time OOH Proof of Play
In this episode of Location Weekly, the Location-Based Marketing Association covers Revlon partnering with ACTV8me on a sequential QR code campaign, Anyline helping tire retailers with a new app, Sam’s Club rewarding electric vehicle drivers, and OOH TRACE launching a platform for real-time OOH proof of play.
The Future-Proof, Full-Funnel Approach to Thriving in a Cookieless World
Building strong relationships and encouraging customers to continually engage with the brand will go a long way toward building out first-party data collection and management. But how? As the cookieless world draws near, brands and marketers are looking for alternatives, and the answer lies in a future-proof, full-funnel approach.
Creating the Next Business Model for Content Delivery
The creator economy is here to stay. Over the last 10 years, millions of people have embraced their creative abilities to find new ways to make money — not just by making videos, writing blogs, or recording podcasts, but by creating deep connections with other people through the convergence of technology and art.
Did You Get That? Optimizing Marketing with Speech Recognition
So, where specifically are the opportunities for marketers to combat forthcoming challenges related to speech recognition and drive business value? Speech recognition can help marketers collaborate more efficiently, share insights with customers more clearly, and get time back by automating manual labor.
6 Considerations to Inform Your Multichannel Customer Experience Strategy
In rapid succession, buzzwords like “customer experience,” “CX” and “customer journey” have moved from conceptual theories to boardroom imperatives. It’s now table stakes for major enterprises to have an ability to engage, convert, and nurture consumer relationships in a highly personal, secure way, and on a proliferating range of channels and conversational entry points, including Apple Messages for Business, WhatsApp Business, Facebook Messenger, and more.
Location-Based Marketing Association: Tapestri Paying Users for Location Data
In this episode of Location Weekly, the Location-Based Marketing Association talks about Hexagon acquiring Immersal to merge the physical and digital worlds, Tapestri paying users for sharing location data, Intel looking to use drones as mobile billboards, and Google’s new radar sensor possibly being used to drive DOOH.
Location-Based Marketing Association: Tommy Hilfiger’s Dive into AR
In this episode of Location Weekly, the Location-Based Marketing Association talks about Tommy Hilfiger launching AR experiences on Ocean Outdoor screens in London, Cadbury taking “mean tweets” and turning them into wrappers for Vegan chocolate bars, Wing delivering medicine and ice cream by drone, and Elevator company Schindler creates its own screen media network.
With Labor in Short Supply, Automation Can Improve the Customer Experience
As shoppers return to physical stores, ongoing labor challenges are forcing retailers to cut down store hours and temporarily close locations. As these challenges persist — and to prepare for additional factors that may impact labor — retailers can turn to technology. What’s more, through automation, retailers can improve efficiency while still creating a positive customer experience.
Trust in the Post-Cookie Era
The solution, while tech-enabled, is decidedly old-fashioned: the digital ad industry needs to stop thinking of how to re-engineer, or clone, trust and simply re-earn it. And to do that, we have to understand what trust — or New Trust — looks like in the Post-Cookie Era.