As we embark on a new year, we look back at 2022 as the year brands took a leap into the Web3 space, creating novel campaigns to engage with their customers in the digital space. In 2023, we expect brands to continue these efforts to create new, fun ways to improve their customer engagement through Web3 activations.
AI can help create content at scale, and it can give marketers ideas that help them write competent blog posts even if they are unfamiliar with a vertical.
As consumers continue to venture out to brick-and-mortar stores and as high interest rates push down the cost of buying homes and business locations, what geospatial data trends can companies take advantage of in the coming year?
From shifts in consumer behavior, to emerging platforms and technologies, to the (eventual) deprecation of third-party cookies, pressure on campaign performance, and more, the digital media industry must prepare and proactively tackle what’s to come. Here’s what we can expect in 2023.
The opportunities for businesses to meaningfully integrate products, services, and business information into AI-enabled experiences are limited only by their own creativity and access to the AI technology that can make their vision a reality.
Developing your marketing agency strategy is essential to the growth of your firm. As such, you’ll want to create and initiate your growth strategy at the launch of your agency, then revise it on an annual basis.
This is a pivotal moment for the state of customer experience (CX) as customers demand more connected, frictionless, and innovative experiences. However, despite the significance of CX, according to Forrester’s US Customer Experience Index, CX quality declined for 19% of brands in 2022.
Social commerce provides the promise of an additional revenue stream for social platforms that have largely relied on advertising for monetization. The giants are copying each other to get there, and Amazon has taken a page from the TikTok playbook to spur its latest advance.
With almost every business continuing to evolve, 2023 is going to build on the success of this year. In fact, next year will present new opportunities to build trust, innovate digital marketing tactics, and advance our industry’s effort to reduce our industry’s climate impact.
What brands need to do to maximize the value of subscriptions is deliver—and differentiate themselves—on exceptional customer experiences (CX). This includes real-time support and service to meet high demand while furthering customer relationships.
The AWS foray into clean room tech has the potential to shake ad tech’s foundation and lock a lot of established providers out of the market before clean rooms even really become a standard part of the ad tech stack.
These subtle, yet pragmatic, social marketing trends will guide next year far more than the bullhorn announcements that declare everything is different now.
Whether you call it a store locator, dealer finder, location finder, or service locator, creating a modernized, convenient, and relevant experience is essential to support your customer seamlessly throughout their online experience.
User-generated content (UGC) is full of opportunities to foster authenticity and awareness to reach younger audiences, many of which watch CTV as opposed to linear TV.
Users keep discussing whether to abandon the platform for a new one, but what should businesses do? Many companies use Twitter to create brand awareness and reach customers, so should they leave Twitter or wait to see what happens?
What’s in store for 2023? The key word is adaptation: across devices, tools, and channels. Brands and their partners will rely more on first party data, artificial intelligence, and tools to meet the ever-present demand to measure marketing effectiveness.
By being creative with your marketing budget, listening to your customers, and taking advantage of data, you can do more than just survive an economic recession; you might even grow.
2023’s Web3 Opportunities
As we embark on a new year, we look back at 2022 as the year brands took a leap into the Web3 space, creating novel campaigns to engage with their customers in the digital space. In 2023, we expect brands to continue these efforts to create new, fun ways to improve their customer engagement through Web3 activations.