BOOM: Multi-location Target from 1902 to the Future

BOOM: Multi-location Target from 1902 to the Future

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We have no shortage of companies that go BUST. Just in the past few days, we covered the demise of Bed Bath & Beyond and Jenny Craig. The failure of multi-location brands cannot be attributed just to digital options, consumer trend shifts, and bad hires or financial bets. More complex factors seem to go into […]

BUST: Walk-In Weight Loss Jenny Craig Trims Down (and Disappears?)

BUST: Walk-In Weight Loss Jenny Craig Trims Down (and Disappears?)

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Jenny Craig once had more than 600 locations and nearly $500M in revenue. But, like many industries, digital communications have been part of its downfall. The company announced this week that, after 40 years,  they are shuttering all their locations. What are the factors that precipitated the massive change? New solutions for weight loss are […]

The Very Public Demise of Bed Bath & Beyond

BUST: The Very Public Demise of Bed Bath & Beyond

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Who will remember the brand Bed Bath & Beyond in a few years, and what will they say? Only time will tell, but in the interim, the retail media has had no fodder shortage over the past few weeks, dissecting how and why this iconic multi-location brand declined and ultimately declared bankruptcy. Monday morning quarterbacks […]

Pop-up shop brands

Pop Goes the Pop-Up Shop — For Big Brands and Mom & Pops

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The Pop-up shop has long been part of the retail and restaurant landscape. They are temporary locations. Multi-location brands may take their products into small footprints or new configurations and venues and small brands may start with a limited-run concept and then expand it. 5 Pop-Up Models Some are seasonal. For example, Bryant Park in […]

The Home Depot’s Melanie Babcock on the Rise of Retail Media Networks

The Home Depot’s Melanie Babcock on the Rise of Retail Media Networks

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Melanie Babcock joined The Home Depot in 2013 as Senior Director of Social Media and rose through the ranks to become Vice President of Retail Media+ and Monetization in February of this year. RM+ is the largest home improvement retail media network. StreetFight sat down with the Ann Arbor, Mich., native to get her insights […]

Direct-From-Consumer Data (DFC)

Direct-From-Consumer Data (DFC): Anatomy Of A Future-Proof Brand

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Third-party cookies have crumbled. The IDFA is DOA. GDPR stopped being generous. In just a few short years, marketers have seen the tables turn nearly 180° — from an age where black box data ran amok and digital fingerprints littered the web to a point where consumers emerged victorious in a quest to have their […]

Hire Purpose: Five Creative Ways to Help Solve the Staff Shortage

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Restaurants have nearly 2 million unfilled jobs, and retailers are down about 5.5 million workers. If you work in these industries, you probably know the many reasons behind the staff shortage. The after-effects of the pandemic, demographic shifts, and the pressures of competitive salaries in other industries have created a huge challenge for hiring managers […]

Mother's Day spend

Mother’s Day: A $32B Holiday and How to Prepare

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Mother’s Day falls on May 14th this year, and shoppers will spend upwards of $30B on flowers, gifts, cards, and meals. Spending has been increasing on this holiday, and retailers and restaurants can still take steps now and afterward to optimize the shopper experience and boost sales volume. Both in-store and online, multi-location brands must […]

multi-location food brands

Celebrities Who Help Turn Multi-Location Food Brands Into Stars

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Celebrities, including actors and athletes, have long invested in businesses that will help guarantee them a nest egg after their fame has waned. Many now even have their own investment firms. Some, like Mark Wahlberg and Michael Jordan, developed branded concepts, while others invested in multi-location brand franchises. Among the multi-location food brands with celebrity investors […]

C-store of future retail

The C-Store of the Future: Beyond Gas & Gum

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Although the industry has consolidated in recent years, close to 150K convenience stores (C-store) exist in the U.S. We may take them for granted, but they are a staple of modern life. The C-store is a solution whether we need pain relief, diapers at 2 AM, or a much-needed rest stop and re-fuel (physically or […]

Rootstrap on AI Regulation

Rootstrap Co-Founder on AI Regulation

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First of all, Anthony Figueroa wants everyone to know he is a big believer in the power and potential of AI. As co-founder and CTO of outcome-driven software development company Rootstrap, he is both amazed and afraid of AI’s potential based on what he has seen so far. “I think the biggest danger is that […]

The Next Big Change for Brands: Digital Trust

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Data privacy and consumer trust are key priorities for multi-location brands, users, and the U.S. government. On January 1, the California Privacy Rights Act was put into effect, a solid sign that federal privacy laws may be in the near future in the U.S. In fact, a recent McKinsey report explored the topic of “Digital […]

Mult-location brands and customer experience

How Multi-Location Brands Can Improve Customer Experience

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According to recent reports, 43.5% of brands agreed that positive CX is a critical differentiator when it comes to getting an edge on the competition. Creating positive customer experiences seems like a no-brainer, but in reality bridging the CX perception gap between customer service, marketing, and sales teams and potentially 10s or 100s of store […]

Contextual and Native Come Together to Help Advertisers Win the Open Web

Contextual and Native Come Together to Help Advertisers Win the Open Web

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Both contextual and native take a natural and intuitive approach, rather than a disruptive and distracting one. If a seamless experience is the goal, context may even be a more appropriate mode for targeting native campaigns than third-party cookie targeting ever was.

ChatGPT Will Shake Up Marketing. That’s Good

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Now that ChatGPT has entered the conversation, so to speak, and AI chatbot tools are about to shake up content marketing. But don’t panic — that’s a good thing.

geotargeting

Elon Musk Doesn’t Get Geotargeting

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Elon Musk dismissed the idea that geotargeting to Jiffy Lubes customers is even possible during a recent Twitter Spaces. But leveraging store visit data for advertising is nothing new. According to Kochava CEO, Charles Manning, it’s a $10-$15 Billion market segment. Here’s how it works.

What GoWalla's Resurgence Says About the State of SoLoMo

What GoWalla’s Resurgence Says About the State of SoLoMo

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GoWalla is re-launching. And what better place to do it than its original birthplace at SXSW? Now fourteen years later, the product will contain a mix of its original SoLoMo formula, features to address today’s demand signals, and other learnings from its first run.

Redefining NFTs by 10 Emerging Utilities

Redefining NFTs by 10 Emerging Utilities

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As some forward-thinking brands have already found, the unexpected utilities of NFTs makes them good for much more than digital art.

How to Fix Costly Subpar Data at the Source

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As marketers increasingly rely on their own first-party data, the elephant in the room needs to be addressed: subpar data will yield subpar outcomes. In fact, according to Gartner, data of poor quality costs organizations an average of $12.9 million every year. 

Goodbye, Wild West. Hello, New Data Strategy

Goodbye, Wild West. Hello, New Data Strategy

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While many brands see the new data paradigm as something to rally against or covertly manipulate, most see the inherent opportunities — opportunities that can create greater customer loyalty and, importantly, higher long-term revenue. Here’s how marketers are adapting their data strategies to the new frontier.