GrabMaps Launches Local Mapping Tech
In this episode of Location Weekly, the Location-Based Marketing Association covers whether Apple & Google will get rid of IP address tracking, GrabMaps launching and licensing their own local mapping technology, Walmart partnering with senior care app Avanlee Care for grocery delivery, and NTT Data launching Mobicomma in Okinawa, Japan.
SPYR Technologies acquires GeoTraq from JanOne
In this episode of Location Weekly, the Location-Based Marketing Association covers Apiip expanding IP to Location API services to verify 1M+ requests, SPYR Technologies acquiring GeoTraq from JanOne, Google StreetView getting even better with a new camera, and Pacsun linking its physical and virtual metaverse stores.
Where Are the Local Startups?
Google was founded in 1998; Google Maps launched in 2005. Though the company has been at the bleeding edge of technological development ever since, still those dates are telling. In internet time, Google is a senior citizen, and it stands to reason that it must eventually let the new generation have a say. Where are the startups who will unveil for us a new paradigm for local?
Why Everyone is Talking About First-Party Data and What You Need to Know
Many brands are successfully deploying interactive experiences across channels, driving immediate ROI as well as lifetime value. The improvement to lifetime value doesn’t just happen, though. There is another challenge that brands must address — which is now that they’ve captured the data, what are they going to do with it?
6 Questions Brands Should Ask When Evaluating Performance CTV Providers
With lots of opportunities to reach new audiences and so many options for targeting and optimization, some marketers are understandably intimidated and not sure where to start. To help brands who are new to the space, here are six questions to ask when considering dipping your toes into the performance CTV space.
Location-Based Marketing Association: Location Intelligence for Food Tech
In this episode of Location Weekly, the Location-Based Marketing Association covers Trader Joe’s partnering with MagnusCards on accessible shopping, Duolingo opening a Taqueria where you can practice your Spanish, Transverse releasing a location intelligence service for food tech companies, and Engine Creative using AI with DOOH to help find missing people.
How Popular Are Tailored Features in Local Search?
Local search results are very different today compared with just a couple of years ago. I’m not just talking about the redesigned 3-Pack or the increased likelihood that Google will surface local results for a broad variety of searches. I’m referring to the features, such as photos and granular business details such as inventory, shown in the results themselves.
Location-Based Marketing Association: Near Goes Public
In this episode of Location Weekly, the Location-Based Marketing Association covers Near going public via a merger with Kludeln, FinGo using Hitachi’s vein mapping for user identification, Reveal Mobile launching Mira console for OOH measurement, and Domino’s deploying PopID tech for facial recognition ordering to promote the new season of Stranger Things.
How to Respond to Inflation’s Impact on Consumer Behavior
The first step is accepting that no one data source will be representative of a multi-dimensional consumer. As powerful as it is, first-party data is not scalable, and we can no longer get away with ascribing meaning without context. Finally, we need a holistic approach to identify new audiences.
Location-Based Marketing Association: Facebook Cuts Off Some Location-Based Services
In this episode of Location Weekly, the Location-Based Marketing Association covers Facebook cutting off several of their location-based services, AT&T launching a location-based routing service for 911 calls, TikTok and Foursquare partnering on in-store visit data, and Unilever rolling out a hailable ice cream truck.
3 Recession Priorities for Multi-Location Marketers
What brands, and multi-location brands in particular, cannot ignore is showing up for their customers. Even during a recession, marketers will spend to ensure that the customers searching for them find them, that they have a positive experience, and that they can easily find whatever they need to convert. This is what marketers will need to zero in on amid a possible market contraction.