Skai Says “Yes!” Celeste Has the Answers for Commerce Media
U.S. ad spending on commerce media will surpass $100B by 2028.
What is commerce media?
Marketers use data from consumer purchases and browsing habits to improve targeting, personalization, and overall campaign effectiveness. After all, if someone is looking for baby clothes, they may also shop for diapers, cribs, and bottles. Leveraging behaviors to boost same-category or related-category sales is prevalent today.
As the category continues to grow, the channels, publishers, formats, and data available are flooding the market simultaneously.
However, Skai is cutting through the media clutter with the help of Celeste — Celeste AI, that is.
Yoav Izhar-Prato, CEO of Skai describes Celeste as “an intelligent system that turns data into action, leveraging Skai’s unique knowledge graph.”
Skai’s partners include companies like Google, Amazon Ads, Microsoft, Walmart Connect, Instacart, Criteo, TikTok, Snap, Pinterest, and Meta.
According to Skai, AI-driven ad spend is projected to surge 125% to $192B (Bloomberg Intelligence), while McKinsey estimates GenAI will boost marketing productivity by 5-15% of total spend.
Celeste aggregates signals from 200+ publishers, competitive insights, and cross-channel performance to deliver tailored recommendations, like having an always-on seasoned human marketing analyst.
Effective generative AI must be incredibly insightful and accurate, but also simple for human users to navigate. Celeste users can ask basic questions like:
- What are my most significant growth opportunities across retail media?
- Where should I shift my budget to maximize ROI?
- How should I allocate a 50% budget increase across channels?
Adds Gil Sadeh, President of Skai:
“As AI becomes the new UI, marketers must look beyond feature comparisons when selecting their tech partners and focus on intelligence. If you’re not asking your vendors for their GenAI innovation roadmap, you’re risking being left behind.”
Celeste agrees!
