Skai Study Reveals Ad Spend Trends Street Fight

Just-published Skai Study Reveals Ad Spend Trends

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MULO (multi-location) brands have more advertising options than ever before. As the year ends, last-minute decision-making regarding which outlets will deliver the best results challenges valuable marketing budgets. Skai (an omnichannel ad platform specializing in walled garden media) just published its third quarter 2024 Digital Marketing Quarterly Trends Report. Street Fight is among the first media […]

Ad Costs and Spending are Both on the Rise, According to Skai Study Street Fight

Ad Costs and Spending are Both on the Rise, According to Skai Study

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Omnichannel advertising platform Skai recently published its Q2 2024 Digital Marketing Quarterly Trends Report.  It reveals topline growth numbers in retail media, paid search, and paid social were all positive, maintaining similar levels to those reported by Skai last quarter. The analysis found that advertisers paid more for clicks and impressions in Q2 2024, but […]

Do Consumers Still Care About Amazon Prime Day? Street Fight

Do Consumers Still Care About Amazon Prime Day?

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The short answer is “yes.” And so do other retailers, who either take the Amazon Prime Day concept and make it their own or jump into the deal competition with brand-centric specials and massive ad spends Megan Thee Stallion is clearly into Amazon Prime Day. She’s this year’s spokesperson, hyping all the deals that will […]

How to Pick the "Right" Retail Media: A Perspective from Skai Street Fight

How to Pick the “Right” Retail Media: A Perspective from Skai

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Nich Weinheimer is the EVP of Strategy at Skai, an omnichannel advertising platform focused on walled garden media. These networks (walled garden media) are their own ecosystem and keep their customer data close. As reported recently, major MULO (multi-location) retailers are taking a page from the Google and Amazon playbook and developing their own advertising ecosystems. […]

Retail Media According to Skai Street Fight

BOOM: Retail Media According to Skai

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We often use “BOOM” to identify a category or store brand that’s thriving. But BOOMing can also apply to trends in media buying and creative. So, for 2024 we’ve expanded the term to cover that as well, so MULO (multi-location) brands and the agencies that work with them can identify how to better reach consumers […]