LoopMe Acquires Chartboost from Zynga, Driving AI-Powered Brand Advertising
LoopMe, a leader in AI-driven brand advertising, announced the acquisition of Chartboost, a prominent mobile advertising and monetization platform, from Zynga Inc., a subsidiary of Take-Two Interactive Software (NASDAQ: TTWO). This strategic move cements the company’s position in leveraging artificial intelligence to deliver measurable outcomes for brands while expanding its influence in mobile app and gaming ecosystems. Financial terms of the deal were not disclosed.
Empowering Brands Through Advanced AI and Mobile Advertising
Chartboost’s platform connects app developers with marketers through immersive ad experiences and a mediation business, offering transparency and control to gaming publishers. This acquisition positions LoopMe to provide brands with opportunities to engage with engaged audiences through premium publishers and advanced ad formats.
Stephen Upstone, CEO and Founder of LoopMe, noted the broader strategic impact, telling Street Fight:
“We see mobile in-app and CTV as the future of brand advertising, and the acquisition of Chartboost brings us closer to making this vision a reality. Chartboost provides us with an exceptional team of mobile app experts, cutting-edge technology, and an extensive publisher network—all of which will enhance our offering.”
Why This Matters for Brands
As audiences consume content within apps and games, LoopMe’s expanded capabilities offer brands a vital opportunity to reach consumers where they are most engaged. With Chartboost’s network of app publishers and LoopMe’s AI-driven insights, advertisers can deliver hyper-relevant, performance-oriented campaigns that drive results.
Jeff Carlson, Head of Product at Chartboost, highlighted the benefits for brands and developers: “By joining the LoopMe family, we can continue supporting the evolving mobile advertising industry. We’re excited to connect premium publishers with innovative brand advertisers and to leverage LoopMe’s AI and measurement optimization to drive best-in-class results.”
Expanding Reach and Impact for Advertisers
The acquisition strengthens LoopMe’s marketplace through direct publisher integrations and expands Chartboost’s reach into new brand advertising partnerships. This synergy will enable brands to deliver campaigns that resonate across app and gaming environments.
Frank Gibeau, President of Zynga, acknowledged Chartboost’s evolution and its potential under LoopMe, having stated: “We are proud of the work that we did with Chartboost during their time as part of our organization, and we’re confident they will have a great new home with LoopMe.”
Driving Brand Success Through Innovation
With a 40% compound annual growth rate (CAGR) in gross revenue from FY2018 to FY2023, LoopMe has demonstrated its commitment to AI-driven innovation. This acquisition accelerates its mission to redefine brand advertising across digital ecosystems.
“Brands demand measurable outcomes, and this partnership allows us to deliver just that,” said Upstone. “As advertising continues to evolve, our integrated platform will be a game-changer for brand advertisers and app publishers alike.”
As mobile apps and gaming continue to emerge as dominant channels for consumer engagement, we believe that brands capitalizing on these ecosystems will stay ahead of the curve.
