Brand Ad Spend Is Moving Into Mobile Apps
Brand advertising is shifting beyond the open web—and mobile apps are emerging as a key destination. LoopMe’s launch of Chartboost Direct reflects that transition, introducing infrastructure designed to connect brand demand directly with in-app inventory at scale. LoopMe announced Chartboost Direct as a solution to help mobile app publishers access brand advertising demand more directly, […]
LoopMe Acquires Chartboost from Zynga, Driving AI-Powered Brand Advertising
LoopMe, a leader in AI-driven brand advertising, announced the acquisition of Chartboost, a prominent mobile advertising and monetization platform, from Zynga Inc., a subsidiary of Take-Two Interactive Software (NASDAQ: TTWO). This strategic move cements the company’s position in leveraging artificial intelligence to deliver measurable outcomes for brands while expanding its influence in mobile app and […]