LoopMe Acquires Chartboost from Zynga, AI-Driven Brand Advertising Street Fight

LoopMe Acquires Chartboost from Zynga, Driving AI-Powered Brand Advertising

Share this:

LoopMe, a leader in AI-driven brand advertising, announced the acquisition of Chartboost, a prominent mobile advertising and monetization platform, from Zynga Inc., a subsidiary of Take-Two Interactive Software (NASDAQ: TTWO). This strategic move cements the company’s position in leveraging artificial intelligence to deliver measurable outcomes for brands while expanding its influence in mobile app and […]

Brand Marketing: Focus on Outcomes and Cut Through the AI Hype Street FIght

Brand Marketing: Focus on Outcomes and Cut Through the AI Hype

Share this:

Google’s decision to call off its deprecation of the third-party cookie may seem like a reprieve for many brand marketers. But the truth is, regardless of this move, the digital landscape is increasingly privacy-centric. As users take control of their data-privacy, brand marketers have two options: spend more or spend smarter. AI can deliver the […]

Raise Report: Placer.ai, Leap, LoopMe Secure New Funding

Share this:

Every two or three weeks, we round up some of the biggest fundraises taking place in hyperlocal marketing, commerce, and tech. This week’s report includes funding for HeadSpin, Mavrck, Entertainment Data Oracle, and ZypMedia.

New Hires at TripAdvisor, Rio SEO, Snap

Share this:

Every two or three weeks, guest columnist Geoff Michener rounds up some of the latest hires and openings in local and digital marketing. This week’s roundup also includes openings at Instagram, ThriveHive, and LoopMe.