Street Fight Daily: Selling Main Street, Mobile Payments Ease Cash Flow
A roundup of today’s big stories in hyperlocal content, commerce, and technology.… The Newsonomics of Selling Main Street (Nieman Lab)… Payments Brighten Cash Flow for Small Business (Wall Street Journal)… The Real Reason Why Google Is Dropping The Tablet vs. Desktop Distinction? It’s The User Context, Stupid! (Search Engine Land)…
Defining Your Purpose: 4 Ways to Optimize Purpose-Driven Marketing
Ultimately, ensuring the success of purpose-driven campaigns comes down to building meaningful connections using all the technology, data, and creativity at one’s disposal to reach the elusive double bottom line. Here are four tips that can help marketers tap into data and technology to optimize their purpose-driven campaigns: