Loyalty Solution Narvar Acquires Kronos Care, Expands in Europe

Customer engagement and loyalty solution Narvar, which has tripled in size over the last year, announced on Tuesday its acquisition of Kronos Care, a fellow customer engagement startup founded in just 2017. The move will help Narvar conquer the European market, bolstered by the local expertise of the Paris-based Kronos.

Report: Consumers Warm to Voice, Demand More Integrated Experiences

Both voice device ownership and voice shopping activity have nearly doubled in the past six months, with 17% of shoppers now owning a voice device and 42% of those device owners using voice to shop, a report by Narvar found.

Street Fight Daily: Tommy Bahama’s CEO Talks Local Tech, Consumers Warm to Voice

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Big Brands, Local Perspectives: Tommy Bahama… Report: Consumers Warm to Voice, Demand More Integrated Experiences… Why Tech Firms Get Most of the Money From Programmatic Buys…

Could Revamped Loyalty Programs Save the Retail Industry?

As retailers grapple with finding ways to reinvent the real world shopping experience, some are revisiting their loyalty programs, which have gotten stale over the years. Neiman Marcus, Macy’s, and Sephora are just a few of the well-known brands trying to create added value by offering services through their loyalty programs.

How AI Bots, Voice Assistants Are Changing Shopper Behaviors

Rapid changes in the way people communicate aren’t just impacting personal relationships, they’re also hitting the retail market as consumer preferences evolve. In a new report released just this morning, the post-purchase solutions provider Narvar uncovers generational differences in how consumers prefer interacting with retailers.

Raise Report: Fresh Funding for Verve, Thrive Market, InVision

Every two weeks, we round up some of the biggest fundraises taking place in hyperlocal marketing, commerce, and tech. This week’s edition includes new rounds for Condeco, Lystable, Narvar, and Farm Hill.

Street Fight Daily: Ads Coming to Google’s Local Pack, xAd Partners with ComScore for Attribution

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Google Confirms Ads Are Coming to Local Pack… ComScore is Working with xAd to Measure Foot Traffic From Online Ads… How a Publisher’s New Trend-Predicting Platform Will Benefit Advertisers…

Raise Report: Grand Rounds, iZettle, Yummly Secure Fresh Funding

Every two weeks we round up some of the biggest fundraises taking place in hyperlocal marketing, commerce, and tech. In this edition, new investments include new funding for Narvar, Pronto, Zirx and Databox.