Loyalty Solution Narvar Acquires Kronos Care, Expands in Europe

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Customer engagement and loyalty solution Narvar, which has tripled in size over the last year, announced on Tuesday its acquisition of Kronos Care, a fellow customer engagement startup founded in just 2017. The move will help Narvar conquer the European market, bolstered by the local expertise of the Paris-based Kronos.

“From Narvar’s earliest days, we have had a vision to simplify the lives of consumers around the world with both global scale and a localized approach,” said Amit Sharma, founder and CEO, Narvar. “The acquisition of Kronos Care aligns with this vision as we continue to focus strategic investment in Europe, building on a year of successful growth in the market.”

In its announcement, Narvar pointed to the growing luxury and beauty markets as a sign of prosperity to come, noting its ability to help retailers who excel at brick-and-mortar experiences replicate that strength to the tune of today’s omnichannel expectations.

Narvar has added 100 clients in the past year.

Joe Zappa is Street Fight’s managing editor.

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Joe Zappa is the Managing Editor of Street Fight. He has spearheaded the newsroom's editorial operations since 2018. Joe is an ad/martech veteran who has covered the space since 2015. You can contact him at [email protected]