Sprint | Street Fight

Street Fight Daily: Mobile to Surpass Traditional Media Combined; Brands: Be Wise About AI Use for Customer Engagement

Joseph Zappa

Street Fight Daily: Mobile to Surpass Traditional Media Combined; Brands: Be Wise About AI Use for Customer Engagement

TODAY IN LOCAL & DIGITAL MARKETING AND MEDIA… Mobile Ad Spending to Surpass All Traditional Media Combined by 2020… Despite AI Advances, Consumers Crave Human Interactions… Google Assistant, Search Add Best Buy and Nike as Shopping Partners…

Why the Mobile Industry Needs to Address Its Data Problem

Steven Jacobs

Why the Mobile Industry Needs to Address Its Data Problem

Earlier this week, the Washington Post published a report detailing the widespread use of surveillance software by governments to track the movements of cellphone users both within and outside their borders. The news highlights yet another example of a dangerous schism developing in a data-driven advertising-technology industry between the reason consumers share data and the way it is eventually used…

Street Fight Daily: Sprint Eyes Small Business, PayPal Tracks In-Store Visits

The Editors

Street Fight Daily: Sprint Eyes Small Business, PayPal Tracks In-Store Visits

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technologySprint Turns to Digital Campaign to Make Case to Small Businesses (AdAge)…PayPal to Connect Mobile Ads to In-Store Visits (AdAge)… Does Foursquare Offer Enough to Woo Advertisers Long Term? (AdWeek)…