Street Fight Daily: Mobile to Surpass Traditional Media Combined; Brands: Be Wise About AI Use for Customer Engagement

TODAY IN LOCAL & DIGITAL MARKETING AND MEDIA… Mobile Ad Spending to Surpass All Traditional Media Combined by 2020… Despite AI Advances, Consumers Crave Human Interactions… Google Assistant, Search Add Best Buy and Nike as Shopping Partners…

Street Fight Daily: Square Buys Weebly, Shift to Mobile Fuels Search Spend

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Square Buying Spree Continues With Weebly Acquisition… Shift to Mobile and Eurozone Growth Fuel Search Spend on Global Scale… Google Sharply Limits DoubleClick ID Use, Citing GDPR…

With Carrier Data, Vistar Media Finds Foothold in Mobile Ad Fray

Vistar, a digital out-of-home startup, wants to use carrier data to map consumer behavior in the real world. Through a partnership with AirSage, Vistar has developed a system which it says can allow marketers to analyze where nearly 110 million of consumers live, work and shop in an anonymized and privacy-sensitive way…

Street Fight Daily: Facebook’s Hyperlocal Ads, Yext Hires for IPO

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…Facebook Launches Hyper-Local Ads Targeted To People Within A Mile Of A Business (TechCrunch)… With This Hire, Yext Seems Poised for IPO (New York Business Journal)… San Francisco Legalizes Airbnb (Recode)…

Why the Mobile Industry Needs to Address Its Data Problem

Earlier this week, the Washington Post published a report detailing the widespread use of surveillance software by governments to track the movements of cellphone users both within and outside their borders. The news highlights yet another example of a dangerous schism developing in a data-driven advertising-technology industry between the reason consumers share data and the way it is eventually used…

Street Fight Daily: Facebook Plans Mobile Ad Network, Apple Readies Payment Push

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technologyFacebook Plans Mobile-Ad Network (Wall Street Journal)… Apple Interviewing Job Candidates for Mobile Payments Push (Recode)… Square Denies Report of Potential Sale (USA Today)…

Street Fight Daily: Sprint Eyes Small Business, PayPal Tracks In-Store Visits

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technologySprint Turns to Digital Campaign to Make Case to Small Businesses (AdAge)…PayPal to Connect Mobile Ads to In-Store Visits (AdAge)… Does Foursquare Offer Enough to Woo Advertisers Long Term? (AdWeek)…

LBMA Podcast: Rogers Partners With Sprint, RevTrax CEO Jonathan Trieber

Citi Field tests Apple’s iBeacon; Placeable helps you “Plot” your data; Metaio gives us car manuals in Google Glass; Footlocker gives you 46 quadrillion shoe choices; and EyeQuant raises money to take eye tracking into the real world…