From Google to Social to Generative AI: The Evolution of Search Journeys

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Remember when search ads were just a bunch of blue links? Believe it or not, that wasn’t that long ago – when a mention of search conjured a near-identical image in everyone’s minds. If you asked 100 people to describe their search journeys today, you might get 100 different answers. Those answers would almost certainly […]

Reality Check: These Social Trends Will Actually Shape Local Marketing in 2023

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These subtle, yet pragmatic, social marketing trends will guide next year far more than the bullhorn announcements that declare everything is different now.

Social Apps Are Creating a New UX for Local

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Young consumers are increasingly discovering local shops and restaurants on TikTok and Instagram, not Google or Yelp. An appetite for immersive visual experiences is behind the trend.

Multi-Location Marketers Use Nextdoor Business Awards to Drive Awareness

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As Nextdoor brings back its Neighborhood Favorites Awards program for the sixth summer, multi-location marketers are looking at how they can capitalize on the social attention to drive business and increase awareness among consumers in their local communities.

Cookies Are Expiring, But One-to-One Experiences Don’t Have To

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Social data, or social audience insights, make a cookieless world a lot less ominous by providing a more transparent way for marketers to connect with their audiences. Here are three key differences between third-party cookies and social audience insights.

How Younger Platforms Are Chipping Away at Facebook’s Dominance in Social

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There’s a lot of talk in the martech/adtech ecosystem about Facebook and Instagram’s gradual loss of sway in social advertising, especially relative to video-first apps popular among young people such as Snapchat and TikTok. But how much are things really changing, and why?

5 Gen Z and Millennial Social Shopping Trends for the Holidays

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Marketers gearing up for the holiday shopping season will no doubt be looking to court Gen Z and millennials, and much of that courting will take place on social apps. To instruct brands on where and how to speak to their fellow kids, here are five Gen Z and millennial preferences captured by a survey of more than 500 consumers by StitcherAds.

How Not to Grow Your Brand’s Social Following

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While establishing your brand across multiple social media platforms is an investment, in both time and resources, it’s typically at a lower cost than almost all other marketing tactics. The key to success, of course, is to use it correctly. Social media cannot and should not be an afterthought: To realize the full value of this game-changing tool, companies should make it a priority—and stay active.

Why Social Data is More Valuable than Ever

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Sav Khetan, Head of Product Strategy at Tealium, checked in with Street Fight to discuss why the data on social platforms is more valuable than ever, how advertisers can navigate privacy changes, and how customer data platforms can help.

How to Develop High-Performing Facebook Groups Communities To Fuel Your Brand’s Growth

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Facebook Groups are not just for nosy neighbors to tattle-tale on loud parties or podcast fans to debate the latest true crime controversy. When launched correctly, FB groups are a huge opportunity for brands and businesses to build customer loyalty, nurture relationships, and even gain insight from their followers.

Social Media Isn’t Just an Ad Channel

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With third-party data sources such as the cookie under threat, Apple downgrading the mobile identifier for advertisers, and data collection in general growing tougher, businesses increasingly need to find reliable, consensual data wherever they can get it. Social media is one of the solutions to that problem.

3 Ways SMBs Can Beat Competitors With Tech in 2021

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As Salesforce CEO Marc Benioff recently put it, digital experiences are no longer nice-to-have features but need-to-have services for all businesses. Let’s look at three important ways SMBs can meet this new digital imperative head on in 2021 while beating competitors down the street.

How to Use Instagram to Drive Traffic to Your Blog

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On its face, Instagram is not all that link-friendly, especially compared to other sites like Facebook or Pinterest, which are practically driven by linked-to content. Even though you can’t make an Instagram post link to a URL, there are ways to maximize the linking features Instagram does have.

Why Your Business Should Start Incorporating Social Proof

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When it comes to marketing your business, social proofing is one of the most critical and yet overlooked strategies in the book. Consumers seeing what others buy influences them to make similar buying decisions. As an example, when your website has reviews or testimonials from well-known figures in the same industry, that’s social proof in action because the reviews will compel many visitors to buy from you.

In this article, we’ll dive more deeply into what social proofing is, how to incorporate it into your business, and some of the pitfalls of social proofing that you would be wise to avoid. 

How Email Publishers Are Thriving and Adapting amid the Pandemic

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Over the past eight months, while so many channels have faltered, email publishing has flourished. Email open rates grew by 13% year-over-year between January and April, while conversion rates rose by 17%, peaking in March. Media companies have increased their email frequency significantly since the pandemic began, and retail email volume has risen as well.

The World Outside is Frightful—Drive Holiday Sales with Social Media Instead

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The challenges of driving holiday sales in 2020 do not signify the end of retail, as many sensationalized headlines would have you believe. This e-commerce-focused season is, however, a siren call to local retailers who have yet to take social media marketing seriously.

In the absence of typical frantic holiday shopping foot traffic, social media is a necessary part of holiday marking to effectively reach consumers who opt to stay inside.

Social Media is Not Enough: 3 Reasons Why Websites are a Must for Businesses

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During the Covid era, the value of a website has increased exponentially. According to a recent survey, 82% of US small business owners find their website to be an essential part of their businesses’ success, and 54% reported a boost in website traffic since the beginning of quarantines.

Whether you’re a small business owner or someone with an idea, developing a website as your home base is beneficial to growing your customer base and online brand. Here’s why.

How to Turbocharge Social and Email via Cross Promotion

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At a time when marketers have limited resources to create new content, social posts and user-generated content can be a welcome addition to email marketing campaigns and newsletters. Email and social media can also be used to cross-promote, creating two sticky channels that drive home important messages. What’s more, while everyone is at home and online more than usual, marketers can get creative with new forms of social engagement over email, too.

Power of Influencers May Be Growing amid Pandemic

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As many as 21% of consumers have made their first-ever influencer-driven purchase since the Covid-19 outbreak struck the US, according to new research by martech firm Valassis.

The firm speculates that this apparent increase in the power of influencers may be related to a boost in social media usage among consumers stuck at home.

Plain Sight Pivots to Help Local Businesses Drive Foot Traffic

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Founded by James Chapman and backed by Quicken Loans founder Dan Gilbert, Plain Sight originally started as a way for people to explore professional connections based on location.

With local businesses closing by the thousands, Chapman says he’s envisioning the Plain Sight app as a tool for businesses to promote themselves and increase foot traffic. Businesses can use the platform to develop stronger customer loyalty by engaging with consumers directly. In addition to sharing information about how they are keeping customers safe, restaurants and other businesses can also accept free and paid reservations through the platform.