social | Street Fight

Google’s Backdoor Shift to a Social Network

David Mihm and Mike Blumenthal

Google’s Backdoor Shift to a Social Network

Mike Blumenthal and David Mihm: In the case of Q&A, reviews, and the coming sports commenting feature, Google is looking to gain a better understanding of the entity, and in the case of the sharing buttons and the new ability to follow a business, Google is looking to better understand the individual so that it can improve the search experience now and in the future. That would be a very Googly social network.

Reveal Mobile Predicts Big Holiday Season Ad Spend for SMBs, With Social, Location At the Top

Anna Kramer

Reveal Mobile Predicts Big Holiday Season Ad Spend for SMBs, With Social, Location At the Top

This coming holiday season, social, location-based advertising will dominate small business ad spend, according to a recent survey conducted by Reveal Mobile, a location-based marketing company. The survey also indicated that brands are increasingly comfortable with location-based tactics like geotargeting.

Street Fight Daily: Adapting to Google’s Control of Local Search Experience, Search Spend Drifts to Amazon

Joseph Zappa

Street Fight Daily: Adapting to Google’s Control of Local Search Experience, Search Spend Drifts to Amazon

TODAY IN LOCAL & DIGITAL MARKETING AND MEDIA… Reality Check: Adapting to Google’s Ever-Growing Control of the Search Experience… Some Advertisers Move Half Their Search Budgets from Google to Amazon… What’s New For Marketers This Holiday Season?…

Indi Tackles Inauthenticity in Influencer Marketing Space

Stephanie Miles

Indi Tackles Inauthenticity in Influencer Marketing Space

Consumers have grown weary of synchronized sponsored content flooding their Instagram feeds, and brands are being inundated by requests for freebies from self-proclaimed social media stars. That evolution in the influencer marketing space has created an opening that Indi CEO and founder Neel Grover believes his new platform can fill.

Report: E-Commerce Sites Must Fend Off Looming Challenge from Social Platforms

Joseph Zappa

Report: E-Commerce Sites Must Fend Off Looming Challenge from Social Platforms

The opportunity is ripe for social platforms with the right transactional infrastructure and e-commerce sites with a proper slate of marketing functions to cross into the conventional territory of the other, a new report from video marketing firm Magisto indicates. If e-commerce sites do not go beyond transactions to offer their vendors marketing possibilities, they may lose the market on transactions altogether.

Street Fight Daily: Google Fined Record $5 Billion by EU; What Consumers Prefer in Loyalty Programs

Joseph Zappa

Street Fight Daily: Google Fined Record $5 Billion by EU; What Consumers Prefer in Loyalty Programs

TODAY IN DIGITAL MARKETING… Google Fined $5.1 Billion by EU for Monopolizing Mobile Search via Android Practices… Hard Data on the Choices that Make or Break Loyalty Programs… Report: Advertisers Spending More on Search and Amazon, While Social CTRs Drop…

Does Google Really Need a Social Network to Succeed at Local?

David Mihm and Mike Blumenthal

Does Google Really Need a Social Network to Succeed at Local?

“The driving vision of Google’s entire local arc is to be able to give a single eyes-free answer to any query with local intent. Social features like reviews, Guides, business owner data, and Q&A are just the means to that end,” writes David Mihm in his biweekly column with Mike Blumenthal.