DexYP (and Other Publishers) Transition to Digital, But Limited Revenue Suggests Bleak Long-Term Prospects

“DexYP seems to be doing as many things right as one can expect from a huge Yellow Pages entity. But somehow they, and other publishers, need to transition to a more consultative higher-price point position,” David Mihm tells Mike Blumenthal in this edition of their biweekly column.

Street Fight Daily: How Businesses Can Prepare for Voice-Driven Commerce, Google Pursues OOH in Big Way

TODAY IN LOCAL & DIGITAL MARKETING… As Local Search Enters the Voice Era, Three Content Channels Dominate… Google’s Targeted Ads Are Coming to a Billboard Near You… DexYP (and Other Publishers) Transition to Digital, But Limited Revenue Suggests Bleak Long-Term Prospects…

With SOCi Partnership, DexYP Brings Enterprise Social Media Management to SMBs

In a move that could have ripple effects across the local marketing community, DexYP is partnering with the social media management vendor SOCi to bring enterprise social media management to the small and mid-size business market.

Street Fight Daily: AT&T and Verizon to End Sale of Location Data, DexYP Partners with SOCi

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… AT&T, Verizon to End Sale of Location Data to Third Parties… Your Ad Tech Tax Is Amazon’s Opportunity… How the EU Is Implementing Its New Privacy Rules…

Three Lessons from the Dex Media/YP Merger

For Dex Media and YP to become DexYP, they had to teach one another three lessons that every business in the local space should know: the primacy of distribution, the fallacy of stagnation, and the inevitability of market consolidation.

Job Changes at DexYP, Pinterest, Cuebiq, and Vendasta

Every two weeks, Geoff Michener covers some of the latest openings and new hires in this dynamic industry. This week’s edition includes moves and new openings at Mono Solutions, Groupon and HomeStars .

Street Fight Daily: Verizon Seeks Massive Data Deal, Yelp’s Google Grudge

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Is DexYP the Consolidator That Local Has Been Waiting for?… Verizon’s Plan to Challenge Google and Facebook is Fraught with Challenges… Yelp’s Six-Year Grudge Against Google…