A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…
Facebook Launches Events App (MediaPost)
Continuing to divide its features into distinct offerings, Facebook unveiled a standalone Events app, on Friday. “Whether you’re looking for something to attend this weekend or just wondering what’s happening in your area, Events will help get you there,” Aditya Koolwal, Product Manager at Facebook, notes in a new blog post.
Gap Between Online and Offline Commerce is Shrinking (eMarketer)
2016 will see the deepening of several ongoing trends that are shrinking the gap between ecommerce and physical retail. This year, retailers will look to leverage better fulfillment options, local advertising tools, offline attribution, and omnichannel tools.
How the Shift to Mobile Has Impacted Local Search and Display Marketing (GeoMarketing)
Nearly 40 percent of people search only on a smartphone in an average day as they look to meet immediate needs, a Think With Google report notes. But with all the attention given to the idea of brands and marketers — particularly on the local level — needing to be “mobile-first,” it bears noting that it doesn’t mean “mobile-mainly.”
Breaking Down the Yext-Uber Partnership’s Impact on Local Search (Search Engine Land)
Lydia Jorden: Just recently, Yext announced a partnership with Uber that will set a road map to break these digital to in-store-visit acquisition challenges we battle every day. This partnership will allow for an entirely new way to track the value of in-store visits by way of local search engine optimization.
ProPublica’s Data Store Now Selling Data Sets for Other News Orgs (Nieman Lab)
The ProPublica Data Store is a repository that lets outside parties purchase and download cleaned-up, processed versions of the datasets that ProPublica uses in its investigations. Revenue so far this year has topped the last two years combined; its free datasets have been downloaded more than 4,500 times.
Amazon Finally Proves It’s Serious About Grocery Delivery (Recode)
This week, Amazon erased all of the different pay system experiments and instituted a single, more reasonable pricing model for the Amazon Fresh service: A monthly fee of $14.99, only available to existing Prime members.
Four Years and One Major Embarrassment Later, Apple Maps Can Challenge Google Maps (Business Insider)
Jeff Dunn: Today, it’s hard to say that Google’s superior position has changed. But with its latest refresh in iOS 10, Apple Maps is finally at a point where you can ignore Google and not totally feel like you’re missing out. It’s a robust, convenient, and delightful little app.