2020 Arrives: How Brands and Marketers Can Survive the New Decade

Brands have an obligation to adhere to what their customers care about, but given how easy it is for people to digitally project an aspirational lifestyle, it’s no wonder brands are having a tough time understanding who their consumers are and what they want from the brands they support. To combat this knowledge gap and align what consumers say with what they actually do, we need more real-world intelligence.

Street Fight Daily: Verizon May Renegotiate Yahoo Deal, Facebook Tweaks Audience Metrics

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Verizon Says Yahoo Hack Could Reopen $4.8 Billion Deal Talks… Facebook Tweaks Audience Network to Favor Advertiser Metrics… Google Rolls Out New Tech for Publishers to Count Mobile Viewability…

Street Fight Daily: Amazon Warehouses Spreading Rapidly, Google Adds More Ride Services to Maps

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… New Amazon Data From Wall Street Should Terrify All Retail Stores in the US… Google Adds Lyft and Gett to Taxi Options on Maps… How Publishers Can Help Brands Navigate the Content Marketing Crossroads…

Street Fight Daily: Bots Boom on Facebook, Tinder-Like Interface Takes on Retail

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Bots Take Over Facebook… Twitter’s User Base to Grow by Double Digits This Year… Sephora is Driving Mobile Sales with Tinder-Like Features…

How Brick-and-Mortar Brands are Using the Apple Watch

The new device has received mixed-to-positive reviews from experts. But, like the iPhone, many believe its portability and accessibility will make it materially important for local tech….

Street Fight Daily: FTC Goes After Nomi, ClassPass Buys Fitmob

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Mobile Tracking Firm Nomi Gets FTC Wrist-Slap (AdAge)… ClassPass Works Out a Deal for Competitor Fitmob (Recode)… Google More Reviews Links Removed From Knowledge Panel (LocalU)…

Street Fight Daily: Facebook Readies SMB Push, Foursquare’s Nascent Asset

A roundup of today’s big stories in hyperlocal content, commerce, and technology.As Small Businesses Become Tech Savvy, They Could Earn Big Ad Revenue For Facebook (TechCrunch)… Why Foursquare’s Growth Story Is Better Than You Think (Forbes)… Andrew Mason on How to Deal: From Founder to Ex-Groupon CEO (Fast Company)…