Street Fight Daily: Foursquare’s Swarm Offers Check-in Rewards, Yahoo Debuts Chatbots

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…

Foursquare’s Swarm Now Rewards You for Check-Ins (Mashable)
Foursquare is once again reviving a feature from its old check-in app and bringing it to Swarm. Swarm introduced a new feature Tuesday called Perks, which offers users discounts and other deals at restaurants and businesses in exchange for check-ins.

Yelp Announces New CPC Program (Street Fight)
Ten new partners in one week, a “Twitter firehose for local analytics,” and an appearance at Street Fight Summit West 2016. The new programs are helping to further Yelp’s mission to make the local marketing ecosystem less daunting for merchants.

Yahoo Enters the World of Chatbots (AdWeek)
Yahoo has launched its first trio of chatbots, making the internet pioneer the latest to join the craze with its weather bot, news bot and something it’s calling a “pet bot.” In a blog post today announcing the new bots, Yahoo senior director of product Jon Paris said the goal is to explore how messaging will “change the way that we all discover and engage with information.”

Google is Bringing New Ad Types to AMP (TechCrunch)
As AMP reaches a wider audience, publishers are obviously also interested in being able to sell different types of ads on these pages. It currently features basic ad support already, but as the company announced Tuesday, AMP will soon get support for three new ad types: sticky ads, flying carpet ads, and AMP Ads for AMP Pages that should load as fast as the content.

Survey: Some National-to-Local Marketers Still Need Convincing on Digital (Street Fight)
To help suppliers of hyperlocal marketing technologies and services better meet the needs of these national-to-local marketers, Street Fight surveyed over 200 managers and decision-makers at big companies in retail, financial services, and other industries. We asked them about spending patterns, perceived effectiveness, pain points, etc., around their local marketing and advertising efforts. Full findings and analysis in the just-released “National-to-Local Marketers 2016 report.”

Verizon to Bid $3 Billion for Yahoo’s Web Assets (Wall Street Journal)
Verizon on Monday planned to submit a second-round bid of about $3 billion for Yahoo Inc.’s core internet business, said a person familiar with the matter. The telecom company is seen by many as the leading contender to buy Yahoo. (Subscription required.)

Gannett Will Not Drop Tribune Bid Yet (Poynter)
Gannett isn’t ready to give up its fight for Tribune Publishing just yet. In a press release issued Tuesday morning, the newspaper company said it’s “determined to keep its offer in place” as it “evaluates various near-term developments.” Among them: Tribune Publishing’s second-quarter financial results, which are due later this summer.

Is Your SEO Data Steering You Wrong? (Search Engine Land)
Winston Burton: Accurate data is essential to measuring the success of your current SEO initiatives and informing the actions needed for future ones. Here’s how to ensure accurate data collection and reporting.

There Are Now More Americans Working for Online-Only Outlets than Newspapers (Nieman Lab)
There are now more Americans working for online publishers and broadcasters than for newspapers, according to data from the U.S. Bureau of Labor Statistics. As of March, there were 197,800 Americans working in the “internet publishing and broadcasting” sector versus 183,200 people working for U.S. newspapers.

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