Report: Google Shopping Ads Taking Over Ad Spend from Traditional Formats

A new report from search intelligence company Adthena shows how consumers are interacting differently with new advertising formats and points to ad innovation as an essential brand investment.

Street Fight Daily: Publisher Reach on Facebook Declines, Grocery May Be Next Boon for Amazon

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Publisher Reach on Facebook is Down 42% Since January… Shipping, Business Supplies, and Grocery Delivery — Not Echo — Most Likely to Be Amazon’s Next Growth Driver… What’s Next for Tronc: Scooping Up Other Newspapers…

Street Fight Daily: Inside Google Shopping, The Value Of A Yelp Review

A roundup of today’s big stories in hyperlocal content, commerce, and technologyMeet the Exec Crafting Google’s Vision for the Future of Shopping (AllThingsD)… How Much Is Your Yelp Review Worth (Fast Company)… How Do You Build A Thriving Local Marketplace? Slowly (VentureBeat)…

5 Leading Indicators of the Future of Local Search

The local search market is changing. On the buy-side, enterprise advertisers are starting to assert their control, demonstrating that they can leverage large footprints to compete in local with clean distributed data, and accurate claimed citations. Consumers, meanwhile, increasingly want to use their mobile devices for more activities than navigational search, expecting to be able to buy and not only find goods and services nearby. The advancements of local search are evolving so rapidly that a race to control consumer behavior may be brewing between the Davids and Goliaths…