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Street Fight Daily: Publisher Reach on Facebook Declines, Grocery May Be Next Boon for Amazon

The Editors

Street Fight Daily: Publisher Reach on Facebook Declines, Grocery May Be Next Boon for Amazon

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Publisher Reach on Facebook is Down 42% Since January… Shipping, Business Supplies, and Grocery Delivery — Not Echo — Most Likely to Be Amazon’s Next Growth Driver… What’s Next for Tronc: Scooping Up Other Newspapers…

5 Leading Indicators of the Future of Local Search

Ari Kaufman

5 Leading Indicators of the Future of Local Search

The local search market is changing. On the buy-side, enterprise advertisers are starting to assert their control, demonstrating that they can leverage large footprints to compete in local with clean distributed data, and accurate claimed citations. Consumers, meanwhile, increasingly want to use their mobile devices for more activities than navigational search, expecting to be able to buy and not only find goods and services nearby. The advancements of local search are evolving so rapidly that a race to control consumer behavior may be brewing between the Davids and Goliaths…